Reliance is a multinational conglomerate founded in 1966 and currently headed by Mukesh Ambani. It operates over 300 Reliance Trends stores across India selling over 2 lakh garments daily. The presentation analyzed Reliance Trends' marketing strategies including promotions, pricing, and products offered. A customer survey found that most visitors were students aged 20-30 who came for special offers. Respondents agreed the staff was helpful and prices provided good value. In conclusion, Reliance Trends' various marketing efforts seemed successful and customers expected the high quality to continue.

1. PRESENTATION ON RELIANCE
TRENDS
BY MANYA GUPTA, IV SEM, B.Sc, F.D

2. INTRODUCTION
• Multinational corporation with its headquarters
in Mumbai
• was founded in the year 1966 by Dhirubhai
Ambani .
• At present is headed by its MD and Chairman
Mukesh Ambani.

3. HISTORY
• founded by Dhirubhai H. Ambani (1932-2002)
• Group's annual revenues are in excess of US$ 66
billion.
• its first store in the country in October 2007.
• opened more than 300 stores
• selling 2 lakh garments a day.

4. MARKETING & PROMOTING
STRATEGY
• Media plan
• Leaflets distribution & balloon distribution
• Guess the price challenge
• Event plans
• Trend stylish
• Seasonal offers
• Sponsoring college fests and corporate launches.

5. Reliance Retail Marketing Mix (4Ps)
Strategy
• PRICE
• PROMOTION
• PLACE
• PRODUCT
• PEOPLE
• PROCESS
• PHYSICAL EVIDENCE

6. PRODUCTS OFFERED BY
RELIANCE

7. PRODUCTS OFFERED BY
RELIANCE TRENDS
• Women’s wear
• Men’s wear
• Kids wear
• Accessories

8. In Store brands
• Rio
• Avaasa
• Fig
• Fushion
• Hussh
• Frendz
• Performax

9. Price of the products
• 62% of the people agree with the display of
price is quite understandable.
• Reliance Retail offer mid-range to premium
pricing as they provide premium quality
products.

10. Product lifecycle stages
• Product development
• Introduction
• Growth
• Maturity
• Decline

11. Fads
• occur within the first introductory stage of the
cycle due to a quick incline and decline of
consumer enthusiasm for the product.
• For ex- Reliance trends summer collection of
Women’s wear floral kurti went prevalent since
2016.

12. Store layout

14. 1.Gender
• No. of males entering the store is more than no.
of women entering the store.

15. 2.Age group
• People who mostly enter store are 20-30 years
old.

16. 3.Population
• Most of the people who enter the store are
students.

17. 4. How frequently do you visit
reliance trends store.
• 38% people enter at the time of special offers.
• 28% people come monthly.
• 26% people come whenever they need to buy.
• 8% people come weekly basis.

18. 5.Staff greeted you and offered
to help you.
• 66% people agreed that the staffs greeted and offered
help.
• 28% strongly agreed.
• Only 6% disagreed.

19. 6. Staff was available in a timely
manner.
• 60% respondents agreed that they were available.
• 22% strongly agreed.
• Only 16% disagreed.

20. 7.The offers available in the store
are good value for money.
• 70% respondents agreed.
• 14% strongly agreed.
• 12% disagree.
• 4% strongly disagree.

21. 8. Do you like to visit reliance
trends store again.
• 88% would like to visit again.
• Only 12% didn’t like to visit again.

22. Conclusion
• People entering the store were happy with the
offers.
• They found the products value for money.
• Reliance Trends was spending lot of money for
different types of marketing.
• Customers seemed happy with the layout of the
store.
• Customers have high expections so they must
continue to do well.

23. References
• www.ril.com
• www.wikipedia.com
• http://www.ibef.org/industry/retail-india.aspx
• https://www.facebook.com/RelianceTrends

24. Thank you