The document discusses how different colors have different emotional associations and can be used to elicit certain feelings, with warm colors like red, yellow and orange generally associated with positive emotions and cold colors like blue and green associated more with calmness. It provides examples of the symbolic meanings and feelings associated with primary colors like red, blue, yellow, green, orange, purple, white and black. The document concludes with an activity for students to interpret concepts like the seasons and emotions through using different colors.

1. Feel the Color
Intro
(...)
Color and feelings
As we described and explained, color is part of the light spectrum, and is
energy too. This energy affects differently the human being, depending on its
wave length (the concrete color), producing different sensations and feelings
whose we’re not completely aware about.
But people working in publicity, marketing, design, fashion and even artists are
aware of this effects, and they use colors to associate them to the product they
want to sell or the message they want to transmit.
An of course... it works!
(Examples of color in publicity)
Now we’re going to talk about color properties and its association with
emotions and feelings.
Warm and cold colors
We can differentiate between two groups of colors based on its temperature:
warm and cold colors.
Warm colors give sensation of activity, happiness, dynamism, confidence and
friendship. They are yellow, red, Orange and in some cases purple.
Cold colors give sensation of quietness, seriousness and distance. They are
blue, green, violet and sometimes purple.
The meaning of colors
The meaning of a color depends on its intensity, its tendency to black or white
or another color.
Blue
Blue is a cold color.
Symbolizes air and water (sky and sea) and the night if it’s dark blue.

2. Transmits freshness, farness and wideness. It also can be a symbol of sadness
and introversion.
It’s associated with friendship, loyalty, unity, true and confidence.
Red
Red is a warm color.
Symbolizes fire, blood, the heart and danger. It also can symbolize celebration
and the devil.
Transmits heat more than any other color, vitality, courage and optimism. It is
used to focus attention.
Is associated with passion, Love, desire, violence, the wrath, ambition and
power.
Yellow
Yellow is a warm and shiny color.
Symbolizes light, the sun and gold. It can also symbolize youth, happiness, lies
and betrayal.
Transmits clarity, energy, optimism and happiness.
Is associated with fun, innovation, arrogance and cowardice.
Green
Green can be warm or cold, depending on with colors surround it.
Symbolizes nature, envy, hope, ecology, vegetarian, youth, spring or money.
Transmits rest, balance, harmony and stability.
Is associated with balance, calm, growth, freshness, relax, health, luck and
freedom.
Orange
Orange is a warm color.
Symbolizes heat, party, light, fire, happiness, imagination or euphoria.
Is associated with vitality, enthusiasm, fertility, fun, sociability, originality,
happiness and creativity.
Purple
Purple is a cold color.
Symbolizes royalty, power, nobility, luxury, ambition, wealth, wisdom, magic
or mystery.

3. Is associated with independence and dignity.
White
White is neutral, not associated to any temperature.
Symbolizes purity, charity, goodness and innocence. Also can be a symbol of
peace, neatness and void.
Transmits more brightness than any other color, amplitude, freshness and
neatness.
Gives effect of calm, protection, comfort and freedom.
It can also cause feelings of loneliness, coldness and isolation.
Black
Neutral, not associated to any temperature.
Symbolizes power, elegance, death and mystery.
Associated to fear and unknown, pain and sadness.
(Examples of color and feelings in Art)
PRACTICE
In groups of four or five students, and through the use of color we have to
interpret:
-The four seasons (winter and summer/spring and autumn).
-Happiness and sadness.
-Night and day.
-North and south.
Materials: A5 paper and acrylic paints.