Electronic Publishing and Design students learn about color theory by creating their own Creative Color Theory Charts.

1. WARM COLORS
Warm colors, such as red, orange, and yellow, represent many things. Red is usually
incorporated with fire, passion, or anger. Yellow is a vibrant color that brings a good sense
of energy. Orange is another exciting color that brings a happy mood and a good feeling.
COOL COLORS
Cool colors, such as green, blue, and purple can also represent many things. Green is a natural, calm, down to
earth color that brings a relaxing feeling. Blue is a color that is usually associated with sadness and depression, it
can also be seen as a relaxing color. Purple is a “popping” color that can be associated with royalty, it can also
bring a warm sense of happiness and mourning.
NEUTRAL
COLORS
Neutral colors, such as black, brown, white, tan, and ivory, can bring a variety of feelings. Black is a very strong color, and can be
associated with evil, power, greed and danger. Brown is a natural color that brings thoughts of earth, soil and wood. White is the opposite
of black and usually brings thoughts of pureness, simplicity, and cleanliness. Gray is a color that is generally considered to be neutral,
modern and calm. Tan is a color similar to brown in that it brings an earthly feel to the mind, considered to be calming. Cream is similar
to white with a more modern feel to it, it also can bring a nostalgic thought to the mind.

2. Warm Neutrals
Cool
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evolution
Warm
Red associates
with fire, violence,
and warfare. The
red frog
represents poison.
Orange is an
energetic color.
Birds are very
energetic.
Yellow is calm and
has a feeling of
happiness. Fish
are friendly and
soothing.
Cool
Green relates
to the natural
world. Tortoises
represent the
ocean world.
Blue is relaxing
and calming.
Chameleons
relax and can
change color.
Purple
represents
springtime and
romance.
Butterflies
come out in the
spring.
Black is the strongest and most powerful color. Panthers are a
powerful creature in nature. White stands for purity, cleanliness and
virtue. Peacocks are pure and this one resembles winter. Brown is a
natural color that represents earth. Monkeys are down to earth.

3. = Hot and Anger
= Happiness and sunshine
= Energy and vitality
Beginnings and Growth =
Responsibility and Calmness =
Creativity and Royalty =
ll
Strength
And
Elegance
ll
Purity
And
Virtue
ll
Formal
And
Modern
ll
Reliable
And
Steadfastness
ll
History
And
Calm

4. Color Theory
Brown: is a natural color, has the feeling of warmth and wholesomeness
Black: A strong, mysterious, elegant, and formal color
Orange: Orange is vibrant, energetic, friendly, and inviting.
Purple: A royal, creative, romantic color. Is associated with imagination.
Yellow: Is bright, energizing, and happy color.
Red: Hot, violent, powerful, and dangerous.
Blue: A sad, peaceful, refreshing, strong, and reliable color.
Green: Down-to-earth, natural, balancing, and harmonizing.
Gray: Neutral, modern, moody, and formal color.
Cream: Cream is sophisticated, calm, unique, and elegant.
Warm Colors: Warm colors include red,
orange, yellow, and variations of those three
colors.
Cool Colors: Cool colors include green, blue,
and purple.
Neutrals: Neutrals are more effected than
colors surrounding them. They include black,
white, gray, brown, and cream.

5. Warm colors are red, yellow, orange, Cool colors are blue, green, purple , and varieties
And Varieties of these colors. Warm of these colors. These colors are usually signs of
colors usually are signs of passion, energy relaxing and calm things.
and positive things.
Neutral colors are white, black, cream, tan, Brown, grey, and other varieties of these colors. Neutral
colors are usually signs of mystery, purity, earth, and sophistication.

6. Brown:
Wholesomeness Tan or beige:
Red: Love
and Passion
Orange:
Earth and
Autumn
:
Happiness
and
sunshine
Green: Calming and
Nature
Blue: Relaxed
and
Calming
Purple: Romantic
and royalty
Black:
Power and
Elegance
Gray:
Formal
and
moody.
Dull.
Cream:
calm and
quiet.

7. Yellow: young kids, hope,
& sun
Green: growth, envy, &
stable
Blue: sadness,
Peace & calm
Purple: royalty,
Romance & love
Gray: moody &
modern
Black: death &
evil
Brown: earth &
stone
White: purity & angels
Warm Colors Represent warmth
and energizing passionate colors.
Neutral colors represent elegance,
sophistication and dark qualities
Cool Colors Represent earthy qualities,
relaxation and sometimes sadness