2. The property possessed by an object of
producing different sensations on the eye as a
result of the way it reflects or emits light.
Color is a sensation produced by the human
eye and nervous system
4. Warm colors include red, orange, and yellow, and
variations of those three colors.
These are the colors of fire, of fall leaves, and of
sunsets and sunrises, and are generally energizing,
passionate, and positive.
5. Red is a very hot color. It’s associated with fire,
violence, and warfare. It’s also associated with
love and passion.
6. Orange is a very vibrant and energetic color. It’s
a color of communication.
Represents Affordable, Creativity, Enthusiasm,
Fun, Happiness, Lighthearted, High-Spirited
and Youthful.
7. Yellow is often considered the brightest and
most energizing of the warm colors. It’s
associated with happiness and sunshine.
Represents Caution, Cheerful, Cowardice,
Curiosity, Happiness, Joy, Playful, Positivity,
Sunshine and Warmth.
8. Cool colors include green, blue, and purple, are
often more subdued than warm colors. They are
the colors of night, of water, of nature, and are
usually calming, relaxing.
9. Green is a very down-to-earth color. It can
represent new beginnings and growth. It also
signifies renewal and abundance.
Crisp, Environmental, Fresh, Harmony, Health,
Healing, Inexperience, Money, Nature, and
Renewal.
10. Blue is excellent for corporate sites or designs
where strength and reliability are important.
Represents Authority, Calm, Confidence,
Dignity, Established, Loyalty, Power, Success,
Secure and Trustworthy.
11. Purple was long associated with royalty. It’s
associated with creativity and imagination, too.
Represents Ceremony, Expensive, Fantasy,
Justice, Mystery, Nobility, Regal, Royalty,
Sophistication and Spirituality.
12. Neutral colors often serve as the backdrop in
design. They’re commonly combined with
brighter colors.
13. On the positive side, it’s commonly associated
with power, elegance, and formality. On the
negative side, it can be associated with evil,
death, and mystery.
Represents Authority, Bold, Classic,
Conservative, Distinctive, Formality, Mystery,
Secrecy, Serious and Tradition.
14. White is at the opposite end of the spectrum
from black, but like black, it can work well with
just about any other color.
Cleanliness, Innocence, Peace, Purity, Refined,
Sterile, Simplicity, Surrender and Truthfulness.
15. Brown is associated with the earth, wood,
and stone.
Represents Calmness, Depth, Earth, Natural,
Roughness, Richness, Simplicity, Serious,
Subtle, Utility and Woodsy.
