You are to create a 30 second to 1 minute TV commercial to advertise your product for the class. The commercial should clearly represent your brand through visual and verbal cues, tell a simple story that audiences can relate to, and be creative in incorporating art and English into the video.

2. You now need to prepare a one minute
recap pitch for your product and business
concept that you planned last lesson.
This will be delivered to the rest of the
class.

3. The Dragon’s loved your idea and want
you to take it into production.
Advertisement is a really important part of
promoting your brand, so …

4. You are now going to create a 30 second to 1 minute TV advert for your product.
You can make this using, video cameras, iPad’s or even your mobile phone.
Your advert is the main way of selling your product to the customer. So, here are some tips
to give you a hand.
5 tips for creating a great TV Commercial:
1. Represent your brand clearly. Using both verbal and visual cues, your brand’s name,
logo and perhaps even the product itself should be conveyed throughout the commercial.
2. Create a storyline. The best commercials don’t just sell a product or service; they tell a
story. Whether it is a heartfelt story, or a dose of humour or satire, create a storyline to
which your audience can relate and connect.
3. Develop a signature character or theme.
4. Keep it simple. You only have 30 to 60 seconds to get your message across and form a
connection with your audience. Keep the overall concept and storyline of your commercial
simple.
5. Be Creative!
Hint: Remember to think about how you can incorporate Art and English into your TV
commercial.