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Fb Conference Heuristic Thinking On Market Entry Strategy

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doanhuuduc

Food for thoughts, those who are either entrepreneurs or senior management of global companies might need this prior their actions in entering an emerging market

1 of 19
DECISION TOOLS A Heuristic Thinking on Emerging Market Entry Strategy Doan Huu Duc FB ‘97
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How does it work? ,[object Object],[object Object],[object Object],[object Object]
Develop objective function ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Estimate environmental paramenters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analyze resources and needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identify decision variables
Decision trees ,[object Object],[object Object],[object Object],[object Object]
Filters
Checklists
Decision tree
Decision tree
Decision tree
Scenario planning VIETNAM SE ASIA STABLE ENVIRONMENT UNSTABLE ENVIRONMENT OPEN & REFORM SLUGGISH
Why should we care? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What can we take away? ,[object Object]
Q & A
Thank you

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Fb Conference Heuristic Thinking On Market Entry Strategy