Strategy Development Process

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Strategy Development ProcessAyseÖztuna and Gerth Vogel

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The Objectives

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The Procedures

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The Process

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The Results...remember where the company is coming from and what the roots are

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... understand howand why the company has come to the point where it is now

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... reflect theown picture of being excellent and successful

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... develop astrong picture of the future

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... clarify whatthe company needs to get there ...

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... and unchainthe energyThe Objectives

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In addition toclassic ways of strategy development we work at the alpha brain level ... ... to use the power of both brain hemispheres whenever necessary

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... todevelop and maintain positive mental attitudes

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... torelieve tension and stress in order to be more productive and to set and achieve goals more effectively and efficiently

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... todevelop the natural intuitive abilitiesand

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... toincrease speed and qualityThe Procedures

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(1)Clarify goals and process cycle(6)Learn fromthe practicalExperience(2)Developthe Change MapDevelopStrategy-, Organization-,CommunicationandProcess-Competence(5)Shape thenew Organization(3)Describe theRoad Maps to the Future(4)Describethe Solutionsand DecisionsThe Process

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Catalogue of strategyrelevant topics, questions and problems(1)Clarify Goals and Process CycleCollect problem- and conflict-fields ...

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Select themembers of the strategy team

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Gather allrelevant questions, topics and problems Sources: Experiences, Analyses, Trends, Intuition,...

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Evaluate importanceof the topics

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Integrate allrelevant people and groupsThe Process

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Our goals... anddetermine the objectives for the future

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Describe thegoals SMART: Specific, Measurable, Attainable,Relevant, Time-based

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We wantto get rid of ... and we want to be strong in ...The Process

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PoliticsInfrastructureMarketCustomers & CompetitorsFunction„Senseof Life“ ofthe OrganizationResourcesLegislationProducts andServicesResultsProfits, Image, AcceptancePeopleAbilities, Vitality, NeedsEcologyEnvironmentCultureIdentity, Rules, ValuesOrganizationStructure, Workflow, Process-and ProjectorganizationEquipmentTools, Methods,Technology, KnowHowSocietyTrendsDescribe the intended strategic positioningThe Process

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Change Map(2)Develop theChange MapRecognize connections and reciprocal effects

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Find outsteering, passive and neutral topics

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Clarify ProjectOrganization, Working sequences and related teamsThe Process

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Topic A Why is the problem a problemWhat are the ConsequencesFirst solution ideas(3)Describe the Road Maps to the FutureWork on problem- and vision-oriented solutions

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Diminish thinkingblockades

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Allow selfreflection

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Improve creativity

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Solve realproblems, not symptoms

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Create longingand passion for the the better

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Understand thepain and suffering when keeping the status quo

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Priority will begiven to

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History, Roots,Customer focus, Future needs, Products, Success, Culture, Organizational aspects, ...

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Abilities, Motivation,Achievement, Self Responsibility ...

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Appearance, Effectiveness,...

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Build up necessarycommunication on / between all levelsThe Process

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Solution/TopicAcceptable,desirableRangeQualityIntensity Determinesolution ranges for the daily work

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Recognize, describeand evaluate alternatives

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Compile solutionsand measures as a basis for goal- and service level agreements

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Determine the cross-linkingof the solution ideas

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Examine acceptancefor the solutions

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Specify thecriteria for success measurement

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Define therequirement profiles of the jobsThe Process

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Solution complex(4)Describe thesolutions and decisionsExamine constantness and consistency of the solutions

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Summarize inspecific goals and concrete measures

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Compile decisioncriteria

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Present and discusssolution complexes, ...

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... decideand documentThe Process

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Success in thedaily business(5)Shape the new organizationIncrease the understanding of the strategy and the solutions

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Mediate expectedfunctions to the basis of the company

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Prepare andrealize activities

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Clarify the meaningfor each individual in the daily work:

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Goal- andService Level Agreements

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Personnel Development

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Remuneration, ...

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Have theright people in the boatThe Process

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? ObjectivesReached

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Not reached

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Reasons Why! ActivitiesTo do‘s

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Responsible person

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Deadlines

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Results(6)Learn from the practical experienceConstantly reflect successes and failures

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Continuously improveefficiency and resultsThe Process

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... a livelyand vibrant strategy

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... empoweredpeople and teams

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... alasting and guaranteed high Return on InvestmentThe Results

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Thank you foryour time andyour attention

Strategy Development Process

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