no

1. F L O R E N C E
A N D T H E
M A C H I N E
A N A L Y S I S

2. The use of flowers is typical of the
indie genre and are constantly
used throughout female indie-
artists photographs. Flowers hold
connotations of innocence and
femininity, therefore making the
female artist seem sweet and in
touch with her feminine side.
Another example of an artist who
is consistently shown with flowers
is Lana Del Rey.
The inclusion of lungs on the
magazine advert holds reference to
the intensity and sheer power of the
artists voice. Another reason that the
lungs may have been used as an
iconic image is due to the fact that
they are a vital organ needed for
breathing and therefore living. This
could potentially link to the idea of
life and nature, symolising Florence
and the Machine’s music and natural
and ‘effortless’.
The fact that the artist is wearing the
lungs around her neck as a necklace
suggests that she is proud of her
vocal ability and that she is the
owner of her ability (in charge of her
own voice).
Vinyl are very stereotypically linked
and iconic with the indie genre and
due to Florence and the Machine
having ‘vinyl’ printed for release
helps to link the artist with the indie
genre.
I C O N O G R A P H Y

3. The central positioning of the artist
makes it clear to the audience that
she is the main artist and is of some
importance to the act.
C H A R A C T E R
The artists facial expression
appears to be very blank in this
specific image; in addition to her
bodily pose looking weak and
fragile. This holds link to a typical
female ‘damsel in distress’ look and
could suggest negative imagery
towards the female artist
population, as she is presenting
herself as weak, in comparison to
male artists where they typically
present themselves as strong and
powerful characters.
For example, Robin Thicke’s ‘Sex
Therapy’ album cover.
In this image, the artists face looks
flawless and this is a stereotypical
trait for artists. Many celebrities
aim to look ‘perfect’ in images in
order to present themselves in the
best possible light, despite the
desired look being unobtainable.

4. S E T T I N G
This image is taken in a studio
setting, but has been adapted in
order to appear as an outdoor scene.
The artist has tried to make the
advert seem like a flower garden
with the use of flowers, birds and
gates.
The ‘at one with nature’ approach is
something which is often seen with
female indie artists. For example,
This type of imagery makes the
female artist seem more
approachable and innocent and
therefore (in terms of Florence and
the Machine) makes for a bigger
surprise when listening to the
content of the album.
The use of the dark
background/setting helps to create
a focal point on the main artist, as
well as highlighting the pale skin
tones of the artist.
The colours used throughout the
image are consistent with the pale
theme and therefore highlight the
idea that the artists music is
somewhat dark in contrast to other
music being advertised.

5. T E C H N I C A L C O D E S
The serif font increases the formality
of the entire advertisement and
when compared to the font of the
artist, the use of the serif font seems
to hold importance.
The use of the black background and
white text helps to create high
contrast between the background a
foreground and therefore helps the
font (in the foreground) to stand out
and be memorable for the audience.
Despite the simplicity of the use of
colours, when used alongside the
colours in the image (pale reds, and
pinks) the text seems bold and
important due to the sharpness of
the contrast between the black and
white.
Artificial lighting has been used in
this image in order to highlight
specific areas, such as the collar
bones.
This helps to outline the figure of
the artist and create the illusion
that she has prominent and
protruding features which make
her seem petite.
This is stereotypical of female
artists, as it helps to project a
certain image onto the audience;
one which makes woman jealous
and wish they looked like the artist
and makes men wish they had
someone who looked like the artist,
therefore being desirable and
hopefully increasing the artists
popularity.