The document contains evaluations from peers of the author's media work. It includes overall evaluations focusing on positives and negatives of font, text, images, layout and color scheme. It also includes more detailed individual evaluations from iPhone that comment on good and bad points of each page and discuss themes like photography, layout and color scheme. The evaluations received have been mostly from females, indicating the magazine is more popular among a female audience, which changes the author's original view that the target audience was both genders aged teenagers to early twenties.
In this I analysed my results of the focus group in which I carried out with fans of the indie music genre. From this I have an idea in how to develop my music magazine so it is successful.
In this I analysed my results of the focus group in which I carried out with fans of the indie music genre. From this I have an idea in how to develop my music magazine so it is successful.
1. Overall evaluations
from peers
I have used a handful of friends from
facebook to evaluate my media work
and to give their honest opinions on
different aspects of the
magazine, including font, text,
images, layout and colour scheme.
These evaluation points are written
primarily as overall positives and
negatives, instead of as evaluations on
each individual page.
Since I have had the largest (only)
response from females, all of which
are positive, it proves that my market
research results were valid as it shows
that the magazine is more popular for
a female audience.
The comments from Libby and Jade
say that my magazine is able to be
suited for either gender due to the
appearance of the project, but this
point is not proven in terms of my
received responses, as both genders
are not represented.
2. individual
evaluations from
peers
To use different forms of technology, I
have also used my iPhone to gain some
evaluations of my work.
These evaluations are more detailed as
they go into depth on good and bad points
on each page I have created, instead of
being an overall view and set of opinions.
Similar to the other evaluations, these
involve themes such as photography,
layout, colour scheme, text and font, as
well as specific areas which I have
included (such as my reference to
Reading and Leeds festival). As well as
this, it also states their opinion on which
target audience would be most interested
in my product and then goes into an
explanation as to why they think this.
3. 4: Who would be the audience for your media
product?
Before my received evaluation points, I would of personally said that my magazine was primary
aimed towards both genders of the teenage – early twenties population due to the colours being
used being similar to those of both NME (which is aimed towards both genders and a younger
population) and Q (which is aimed at both genders and an older population).
After receiving my evaluation points from a range of people on both facebook and my iPhone, I
have changed my original idea to an audience more female based and for the teenage
population. This is because, despite including a range of people (both age and gender) in my
closed facebook group, I have only received feedback from females, which must mean that they
have taken more of an interest in it.
0
2
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8
Male Female Rather not
say
What gender are you?
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4
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8
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< 13 13 < 15 15 < 19 19 <25 25 <
What age are you?
My original market research proved that the audience would be mainly found within these
specific categories due to the largest number of people being found within the age group 15-19
and female group.