Fastrack was launched in 1998 as a sub-brand of Titan for watches. It was relaunched in 2005 as an independent brand with new products, identity, advertising, and logo. Fastrack is now Titan's most profitable brand, contributing 30-40% of Titan's profits. Fastrack targets youth, especially students who make up 30% of sales. It has a growing product line beyond watches and a strategy of trendy and affordable designs. Fastrack aims to increase its market share and expand globally through new stores and product lines.

2. CONTENTS
• Background
• Profile
• Fast facts
• Marketing mix
• SWOT Analysis
• Competitors
• Future Plans
• Conclusion
• References

3. BACKGROUND
 Launched in 1998 as a sub brand for watches under Titan
 Re launched in 2005 as an independent brand with new products,
identity, advertising & logo
 Contributes largest share of profit to Titan i.e., 30-40 % at present
 Expanded portfolio to include not just watches & sunglasses but bags,
belts, wallets, helmets etc

4. PROFILE
Parent company – Titan Company Ltd.
Brand – Fastrack
Market worth – 25,00,000
Growth rate - 15-20 %
Market penetration – 37 %
Students constitute largest segment – 30% of total sales

5. FAST FACTS
 Fastest growing fashion brand in India
Covers market share in youth segments
Trendy & affordable
Targets teenagers & college students
Caters all three segments of low, medium &
high priced segments

6. Marketing Mix
Product Price PromotionPlace
 Quality
 Features
 Design& Style
 Packaging
 Services &
Warranty
 Pricing strategy
 Discounts
 Advertising
 Sale promotion
 Public Relations
Coverage
 Locations

7. • Fashionable & Trendy
• Uses funky, cool & adventurous colors
• Out of the box designs
• Fastrack has come up with several variant features

9. Collection Price range Target
Sport 2000-4000 Men
Army 2000-3500 Men & Women
Adventure 1000-2000 Men & Women
Bikers 1500-3500 Men & Women
Aluminium 500-1000 Women
Color play 1000-2000 Women
Digital 500-2000 Men & Women

10. Design & Style:

11. Packaging:

12. Services & Warranty:

13. Products range from Rs 500 to 5000
Discounts offered 20%-40% during occasions
Prices targeted towards youth & as an image of fashion
accessory

14. 1795
3605

15.  Fastrack ‘moved on’ to open its exclusive
store chain for its young consumers
across the country. The first store was
opened in Pune in 2009; which has now
grown to over 150 stores.
 745 service centers in 345 towns
 supply chain is concentrated on tier 1 &
tier 2 cities

16.  Fastrack follows parallel distribution method
Manufacturer Distributor Retailer
Direct
Marketing
Major chain
Factory outlet

17.  They use website to attract the youth
 Sale Promotion:
During festivals seasons, they provide
20-40% discounts on all its watch ranges
 Public Relations:
It takes the lead on embracing PR 2.0
They use the fastrack social media
news room to share information & news
on fastrack

18.  Advertising:
It advertises aggressively in internet, print media and television
Promotional campaigns : “How many do you have?’’
“ Move on”
Online Campaign : MyExBox
TVC advertisements are dominated by youth & youth representing
brand ambassadors

22. • low profit margins
• tough competition
due to entry of
foreign players
• brand switching is
high
• rapid market growth
• Expansion of global
market
• tie ups with fashion
houses & special
schemes for youth
• Rapid changing
trends so adds to
cost of production
• limited global
reach
• lack of innovation
• good distribution
network
• high youth connect
• fast changing designs
• goodwill in market
• excellent advertising &
brand visibility
• diverse portfolios
Strengths Weakness
Threats
Opportu
nities

23. COMPETITORS OF FASTRACK WATCHES
Timex Casio Swatch

24. FUTURE PLANS
 Fastrack is an important part of the expansion plans of Titan
 Presently contributes 25% to Titan's total watch business but
plans to take it to over 35% by 2015
 It hopes to increase sales to about Rs 3,000 crore by 2015
 Extend its portfolio to include fashion footwear & apparel
 Tapping into the huge opportunity in International markets

25. CONCLUSION
 Fastrack is one of the most successful & profitable brands of Titan
 Fastrack has been able to deliver value for money & satisfy needs
of consumers; thus it has built a brand image of itself & won the
loyalty of consumers
 Even after the entry of other players, Fastrack in its segment
remains largely unthreatened & expansion of its product line shall
ensure that it remains a strong player in the coming decades

26. REFERENCES
 Principles of Marketing – Philip Kotler (Pearson)
 www.slideshare.net
 www.google.co.in
 www.fastrack.in
 titan.co.in/hot-time-fastrack
 https://prezi.com/ps4k0b4ytabk/fastrack-marketing-
presentation/
 en.wikipedia.org/wiki/Titan_Company
 http://www.moneycontrol.com/news/cnbc-tv18-
comments/titan-plans-businessfastrack-eyes-rs-3kcr-sales-by-
15_595491.html?utm_source=ref_article