This document provides an overview of a study conducted on Titan Industries Ltd., focusing on their product mix, marketing mix, and product life cycles. It describes Titan as India's leading watch manufacturer with four business divisions: time products, eyewear, jewellery, and precision engineering. For their time products division, it details their portfolio of over 15 watch brands targeting various price points and consumer segments. It also summarizes Titan's marketing strategy of quality products, Indian designs, competitive prices, advertising, and specialized retail shops. Finally, it examines the product life cycles of some of Titan's popular watch models.
Titan is an Indian watch and jewellery company launched in 1987. It has since launched several brands like Fastrack in 2003 and eyewear in 2007 to expand its product portfolio. Titan's mission is to create wealth for stakeholders through customer-centric businesses and community contributions. Its vision is to be a world-class innovative organization and build India's most desirable brands. Titan holds a 58% market share in the watches segment in India, followed by HMT at 19%. The company uses Ansoff's matrix to penetrate existing markets through brands like Titan Bandhan and expand into new markets and products.
Titan Industries Limited is a leading manufacturer of watches and jewelry in India. It is a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. Titan produces watches under brands like Titan, Fastrack, Sonata, and Tanishq and is India's largest watch maker and fifth largest in the world. It has a market share of 60% in India and exports to over 40 countries. Titan uses market segmentation and targets various demographic and psychographic groups with different product lines and brands.
Titan is an Indian company incorporated in 1984 that operates in the consumer products sector, specializing in jewelry and watches. Its jewelry segment accounts for 77.3% of sales while watches make up 17.31%. In 2015-16, Titan's total sales were Rs. 11,295.74 crores, a 5.4% decline from the previous year due to a downturn in the jewelry market. Meanwhile, its watch business grew 1.7%. Titan has a 55-60% market share in India and exports to over 40 countries. It faces competition from international brands like Timex and Casio but maintains strength through its large retail network and brand recognition.
- The group members for the project are Sara Pore, Rutuja Dicholkar, Saburi Shirodkar, Rohan Ambdoskar, Sumesh Kanekar, and Soham Mayekar.
- Titan was established in 1984 as a joint venture between Tata Group and TIDCO and is now the world's fifth largest wristwatch manufacturer.
- Titan operates in various areas of business including watches, jewellery, eyewear, and precision engineering. Some of its key brands are Fastrack, Sonata, Titan Eye Plus, and Tanishq.
PPT on Marketing and branding of Titan ProductsRahul Jain
Titan Industries emerged as the leader in the Indian watch market by successfully displacing the former leader HMT through an innovative product strategy and aggressive marketing. Titan launched over 500 quartz watch models in different styles and prices, combining quality and fashion. It utilized showroom-based distribution and promotional campaigns emphasizing its wide variety to attract customers. Titan's strategic acquisition of Timex and expansion into international markets further solidified its position as India's top watch brand.
Titan is India's largest manufacturer of watches and jewellery. It has manufacturing facilities in Hosur, Dehradun, Baddi, Roorkee, and Goa. Titan produces over 12 million watches per year under brands like Titan, Fastrack, Sonata, and Xylys. Its jewellery brand Tanishq is the largest jewellery brand in India. Titan also has eye wear and precision engineering divisions. It markets products in over 30 countries with a focus on the Middle East and Asia Pacific regions. Titan is part of the large Tata Group and aims to expand its product portfolio and global presence further.
Titan is India's largest watchmaker and fifth largest in the world. It has established strong brand loyalty through innovative yet affordable designs. Titan has expanded to jewelry and other products while maintaining a customer-centric approach. This includes the Titan Signet loyalty program which recognizes customer value and gathers feedback to enhance service. Titan aims to transform satisfied customers into loyal brand ambassadors through quality products and services.
This document provides an overview of Imperial Tobacco Company of India Limited (ITC). It discusses ITC's history dating back to 1910, introduces the company and its diversified business portfolio including FMCG, hotels, paperboards, packaging, agri-business, and IT. The presentation outlines ITC's vision, mission, products, competitors and provides a SWOT analysis. It highlights ITC's strength in the cigarette market and brand recognition, but also notes weaknesses around dependence on tobacco revenues and increasing regulatory threats.
Titan is an Indian watch and jewellery company launched in 1987. It has since launched several brands like Fastrack in 2003 and eyewear in 2007 to expand its product portfolio. Titan's mission is to create wealth for stakeholders through customer-centric businesses and community contributions. Its vision is to be a world-class innovative organization and build India's most desirable brands. Titan holds a 58% market share in the watches segment in India, followed by HMT at 19%. The company uses Ansoff's matrix to penetrate existing markets through brands like Titan Bandhan and expand into new markets and products.
Titan Industries Limited is a leading manufacturer of watches and jewelry in India. It is a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. Titan produces watches under brands like Titan, Fastrack, Sonata, and Tanishq and is India's largest watch maker and fifth largest in the world. It has a market share of 60% in India and exports to over 40 countries. Titan uses market segmentation and targets various demographic and psychographic groups with different product lines and brands.
Titan is an Indian company incorporated in 1984 that operates in the consumer products sector, specializing in jewelry and watches. Its jewelry segment accounts for 77.3% of sales while watches make up 17.31%. In 2015-16, Titan's total sales were Rs. 11,295.74 crores, a 5.4% decline from the previous year due to a downturn in the jewelry market. Meanwhile, its watch business grew 1.7%. Titan has a 55-60% market share in India and exports to over 40 countries. It faces competition from international brands like Timex and Casio but maintains strength through its large retail network and brand recognition.
- The group members for the project are Sara Pore, Rutuja Dicholkar, Saburi Shirodkar, Rohan Ambdoskar, Sumesh Kanekar, and Soham Mayekar.
- Titan was established in 1984 as a joint venture between Tata Group and TIDCO and is now the world's fifth largest wristwatch manufacturer.
- Titan operates in various areas of business including watches, jewellery, eyewear, and precision engineering. Some of its key brands are Fastrack, Sonata, Titan Eye Plus, and Tanishq.
PPT on Marketing and branding of Titan ProductsRahul Jain
Titan Industries emerged as the leader in the Indian watch market by successfully displacing the former leader HMT through an innovative product strategy and aggressive marketing. Titan launched over 500 quartz watch models in different styles and prices, combining quality and fashion. It utilized showroom-based distribution and promotional campaigns emphasizing its wide variety to attract customers. Titan's strategic acquisition of Timex and expansion into international markets further solidified its position as India's top watch brand.
Titan is India's largest manufacturer of watches and jewellery. It has manufacturing facilities in Hosur, Dehradun, Baddi, Roorkee, and Goa. Titan produces over 12 million watches per year under brands like Titan, Fastrack, Sonata, and Xylys. Its jewellery brand Tanishq is the largest jewellery brand in India. Titan also has eye wear and precision engineering divisions. It markets products in over 30 countries with a focus on the Middle East and Asia Pacific regions. Titan is part of the large Tata Group and aims to expand its product portfolio and global presence further.
Titan is India's largest watchmaker and fifth largest in the world. It has established strong brand loyalty through innovative yet affordable designs. Titan has expanded to jewelry and other products while maintaining a customer-centric approach. This includes the Titan Signet loyalty program which recognizes customer value and gathers feedback to enhance service. Titan aims to transform satisfied customers into loyal brand ambassadors through quality products and services.
This document provides an overview of Imperial Tobacco Company of India Limited (ITC). It discusses ITC's history dating back to 1910, introduces the company and its diversified business portfolio including FMCG, hotels, paperboards, packaging, agri-business, and IT. The presentation outlines ITC's vision, mission, products, competitors and provides a SWOT analysis. It highlights ITC's strength in the cigarette market and brand recognition, but also notes weaknesses around dependence on tobacco revenues and increasing regulatory threats.
Titan Industries is India's leading watch manufacturer with a 60% market share in India. It produces watches under several brands like Titan, Fastrack, Sonata, and Nebula. Titan has adopted aggressive marketing strategies to promote its various watch ranges targeted at different customer segments based on factors like class, fashion, and demographics. These strategies, along with competitive pricing and wide distribution networks, helped Titan emerge as the leader in the Indian watch industry within three years of its launch, knocking out its main competitor HMT.
This document provides an analysis of the gems and jewellery industry in India and focuses on Tanishq as a leading jewellery brand. It discusses that the Indian gems and jewellery market size is $25 billion and gold imports increased significantly from 2011 to 2012. Tanishq was launched in 1994 and now has over 160 stores across India. The document outlines Tanishq's vision, mission and analyses their strengths, weaknesses, opportunities and threats. It also examines their business model, strategies and proposes introducing children's cartoon character jewellery to target a new customer segment.
The document presents a market research study conducted by Titan to understand opportunities for their premium watch brands and potential for smart watches. It provides an overview of Titan's current market share of 60% in the Indian watch industry. However, only 5% of their revenue comes from premium brands. The study aims to understand why consumers are not purchasing Titan's premium watches and whether Titan can become a premium watch brand. It also examines the potential for Titan smart watches. The research will use interviews and questionnaires with 1000 potential and existing Titan customers aged 20+ years in Mumbai to understand brand perception, purchase patterns, and desired product features.
Titan Industries was established in 1984 as a joint venture to manufacture watches in India using quartz technology. It launched multiple watch brands like Titan, Fastrack, and Sonata targeting different market segments. Titan became the market leader in watches. Titan later diversified into jewelry under the Tanishq brand and eyewear. It manufactures over 8 million watches and jewelry annually. Titan positions its brands like Titan and Tanishq as premium lifestyle brands offering high quality products. It segments the market and positions brands based on attributes, users, competitors, and prices.
TITAN- The manufacturers of worlds slimmest wrist watch.
Established in the year 1984 and now is the world's fifth largest manufacturers of wrist watches and exports to 32 countries around the world and accounts for 60% share of of total Indian market.titan watches offers a range of brands including Steel, Regalia, Raga, Nebula, Sonata, Fastrack, Zoop, Orion, Purple, Obaku, Automatic, Tycoon, Bandhan, Octane, the HTSE series and now claims to have manufactured world's slimmest watch.
Titan Industries is an Indian watch and jewelry company that is evaluating diversifying into new business segments. The case study analyzes Titan's financial position, identifies strengths, weaknesses, opportunities and threats, and considers alternatives for Titan such as expanding affordability and availability. The best alternative is for Titan to leverage people's emotions in India through impactful marketing campaigns. The case study aims to determine if diversification can enhance shareholder value for Titan over time.
Tanishq is India's largest and most trusted jewellery brand. It pioneered the concept of branded jewellery in India. Tanishq has over 150 stores across 85 Indian cities and offers traditional as well as contemporary jewellery designs in gold, diamonds, and platinum. It focuses on quality, purity in gold, and customer experience. Tanishq aims to appeal to discerning jewellery consumers across segments in India through its variety of collections.
Titan is India's largest watch manufacturer with 60% market share. It introduced quartz technology watches with international styling in 1987, shifting watches from functional products to fashion accessories. Titan focused on brand marketing, establishing exclusive showrooms and appointing Aamir Khan as brand ambassador to appeal to various age groups. It introduced multiple brands like Sonata and Fastrack at different price points to target various segments. Titan aims to maintain its reputation for quality, expand into designer watches, and tap the rural market while staying ahead of competition.
Titan is the largest watch company in India and 6th largest globally. It was established in 1987 as a joint venture between Tata Group and TIDCO. Titan manufactures over 90 million watches across 40 countries. It has a 60% market share in India and sells various watch brands like Fastrack, Sonata, Raga and Titan. It also sells eyewear, jewelry and other accessories. Titan uses brand ambassadors like Aamir Khan and MS Dhoni to promote its brands. It has a strong retail presence across India with various formats like World of Titan showrooms. Titan has experienced strong sales growth over the years and aims to build strong brands from India.
Tata Retails operates several retail chains in India including Westside, Croma, and Star Bazaar. Westside is Tata's flagship retail chain with 49 stores across major cities. It focuses on affordable fashion and lifestyle products. Over time, Westside has expanded its product ranges and services while pursuing a strategy of value pricing, promotional discounts, and celebrity brand ambassadors to promote its in-house brands. Tata Retails aims to be the most preferred retailer through quality products and an enhanced shopping experience across its growing network of stores.
Titan entered the Indian watch market in 1985 when the market was dominated by mechanical watches. Titan adopted a strategy of only producing quartz watches, which were more accurate. It launched 350 models initially, far more than competitors. It focused on style and quality over price. As the market evolved, Titan adopted new strategies like associating with the Tata brand, treating watches as fashion accessories, and launching youth-focused sub-brands to increase penetration across segments. These strategic moves helped Titan become the leader in the Indian watch market.
Bata India Ltd is the largest manufacturer and marketer of footwear in India. It has over 100 years of experience in footwear design and production. It operates multiple factories across India and employs over 40,000 people. Bata offers a wide range of footwear from work boots to children's shoes. It has established strong brand recognition in India through its retail stores and products catering to all segments of the population.
Titan Industries is a joint venture between the Tata Group and TIDCO established in 1984 to manufacture watches in India. It has since expanded to also produce jewelry, eyewear, and precision engineering components. Titan is now the world's fifth largest watch manufacturer and India's largest watch brand, selling watches in over 32 countries under brands like Fastrack, Sonata, and Titan. It also owns the leading jewelry brand Tanishq and eyewear brand Titan Eye+. Titan has grown to have a dominant market share in India and has potential for further international expansion.
Titan was established in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. It is India's largest manufacturer and retailer of watches and jewellery. Titan has over 60% market share in the domestic watch and jewellery market. It operates various watch brands like Sonata, Fastrack, and Titan Edge. Titan's marketing strategy focuses on providing international quality products with Indian designs at competitive prices through extensive advertising and specialized retail shops. A SWOT analysis found that Titan's strengths include its stylish designs, exclusive products, and contribution from owned brands and retail operations, while weaknesses include pricing of high-end products and threats from global competitors.
Titan Watches provides a marketing plan for its watch and jewelry brands. It aims to be a world-class, innovative organization and build India's most desirable brands. Titan has the largest market share in India's watch and jewelry industry. It segments customers by demographics like age and income, and psychographics like lifestyle and personality. Titan markets multiple brands like Titan, Fastrack, Sonata, and Tanishq to different customer segments. It employs advertising, promotions, and specialized retail stores to market its products.
The document discusses the Boston Consulting Group (BCG) matrix approach applied to various business units within the Tata Group. It analyzes Tata Steel, Tata Motors, Tata Consulting Group, Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, and Tata Communications. Indian Hotels Company Limited (IHCL), branded as Taj Group, is identified as a cash cow due to its high market share in the fast growing hotel industry. Titan is also labeled a cash cow. Tata real estate is labeled a dog due to its low market share and low market growth. Tata Communications is identified as a question mark due to its low market share but high growth prospects
Bharti Airtel is an Indian telecommunications company established in 1983 that now operates in 20 countries. It has over 251 million subscribers and is India's largest cellular provider. Airtel provides cellular, landline, broadband, and digital TV services. It has expanded rapidly through acquisitions and innovation, becoming a leading global telecom brand known for high quality customer service.
The document provides an overview of ITC Limited, a diversified company in India. It discusses ITC's various business segments including cigarettes, food, personal care, hotels, paper, and agribusiness. It also summarizes ITC's financial performance in recent years, showing increasing revenues and profits across most business segments. Finally, it attempts to suggest future strategies for ITC, such as further diversifying away from tobacco into non-tobacco FMCG and agriculture through mergers and acquisitions.
Titan is the largest watch company in India and fifth largest globally. It manufactures over 90 million watches sold across 30 countries. Titan was established in 1984 as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. Titan's core products include watches under various brands like Fastrack, Sonata, and Raga, as well as jewelry under Tanishq and eyewear under Titan Eye+.
The document is an acknowledgement from students thanking their project guide for guiding them in successfully completing their research project.
[1] The students thank their project guide Prof. Dr. B R Londhe for giving them the opportunity to do the research project and for providing guidance that helped them complete it successfully. [2] They also thank their institute for providing guidance. [3] Completing the project provided a great learning experience for the students.
Titan Industries is India's leading watch manufacturer with a 60% market share in India. It produces watches under several brands like Titan, Fastrack, Sonata, and Nebula. Titan has adopted aggressive marketing strategies to promote its various watch ranges targeted at different customer segments based on factors like class, fashion, and demographics. These strategies, along with competitive pricing and wide distribution networks, helped Titan emerge as the leader in the Indian watch industry within three years of its launch, knocking out its main competitor HMT.
This document provides an analysis of the gems and jewellery industry in India and focuses on Tanishq as a leading jewellery brand. It discusses that the Indian gems and jewellery market size is $25 billion and gold imports increased significantly from 2011 to 2012. Tanishq was launched in 1994 and now has over 160 stores across India. The document outlines Tanishq's vision, mission and analyses their strengths, weaknesses, opportunities and threats. It also examines their business model, strategies and proposes introducing children's cartoon character jewellery to target a new customer segment.
The document presents a market research study conducted by Titan to understand opportunities for their premium watch brands and potential for smart watches. It provides an overview of Titan's current market share of 60% in the Indian watch industry. However, only 5% of their revenue comes from premium brands. The study aims to understand why consumers are not purchasing Titan's premium watches and whether Titan can become a premium watch brand. It also examines the potential for Titan smart watches. The research will use interviews and questionnaires with 1000 potential and existing Titan customers aged 20+ years in Mumbai to understand brand perception, purchase patterns, and desired product features.
Titan Industries was established in 1984 as a joint venture to manufacture watches in India using quartz technology. It launched multiple watch brands like Titan, Fastrack, and Sonata targeting different market segments. Titan became the market leader in watches. Titan later diversified into jewelry under the Tanishq brand and eyewear. It manufactures over 8 million watches and jewelry annually. Titan positions its brands like Titan and Tanishq as premium lifestyle brands offering high quality products. It segments the market and positions brands based on attributes, users, competitors, and prices.
TITAN- The manufacturers of worlds slimmest wrist watch.
Established in the year 1984 and now is the world's fifth largest manufacturers of wrist watches and exports to 32 countries around the world and accounts for 60% share of of total Indian market.titan watches offers a range of brands including Steel, Regalia, Raga, Nebula, Sonata, Fastrack, Zoop, Orion, Purple, Obaku, Automatic, Tycoon, Bandhan, Octane, the HTSE series and now claims to have manufactured world's slimmest watch.
Titan Industries is an Indian watch and jewelry company that is evaluating diversifying into new business segments. The case study analyzes Titan's financial position, identifies strengths, weaknesses, opportunities and threats, and considers alternatives for Titan such as expanding affordability and availability. The best alternative is for Titan to leverage people's emotions in India through impactful marketing campaigns. The case study aims to determine if diversification can enhance shareholder value for Titan over time.
Tanishq is India's largest and most trusted jewellery brand. It pioneered the concept of branded jewellery in India. Tanishq has over 150 stores across 85 Indian cities and offers traditional as well as contemporary jewellery designs in gold, diamonds, and platinum. It focuses on quality, purity in gold, and customer experience. Tanishq aims to appeal to discerning jewellery consumers across segments in India through its variety of collections.
Titan is India's largest watch manufacturer with 60% market share. It introduced quartz technology watches with international styling in 1987, shifting watches from functional products to fashion accessories. Titan focused on brand marketing, establishing exclusive showrooms and appointing Aamir Khan as brand ambassador to appeal to various age groups. It introduced multiple brands like Sonata and Fastrack at different price points to target various segments. Titan aims to maintain its reputation for quality, expand into designer watches, and tap the rural market while staying ahead of competition.
Titan is the largest watch company in India and 6th largest globally. It was established in 1987 as a joint venture between Tata Group and TIDCO. Titan manufactures over 90 million watches across 40 countries. It has a 60% market share in India and sells various watch brands like Fastrack, Sonata, Raga and Titan. It also sells eyewear, jewelry and other accessories. Titan uses brand ambassadors like Aamir Khan and MS Dhoni to promote its brands. It has a strong retail presence across India with various formats like World of Titan showrooms. Titan has experienced strong sales growth over the years and aims to build strong brands from India.
Tata Retails operates several retail chains in India including Westside, Croma, and Star Bazaar. Westside is Tata's flagship retail chain with 49 stores across major cities. It focuses on affordable fashion and lifestyle products. Over time, Westside has expanded its product ranges and services while pursuing a strategy of value pricing, promotional discounts, and celebrity brand ambassadors to promote its in-house brands. Tata Retails aims to be the most preferred retailer through quality products and an enhanced shopping experience across its growing network of stores.
Titan entered the Indian watch market in 1985 when the market was dominated by mechanical watches. Titan adopted a strategy of only producing quartz watches, which were more accurate. It launched 350 models initially, far more than competitors. It focused on style and quality over price. As the market evolved, Titan adopted new strategies like associating with the Tata brand, treating watches as fashion accessories, and launching youth-focused sub-brands to increase penetration across segments. These strategic moves helped Titan become the leader in the Indian watch market.
Bata India Ltd is the largest manufacturer and marketer of footwear in India. It has over 100 years of experience in footwear design and production. It operates multiple factories across India and employs over 40,000 people. Bata offers a wide range of footwear from work boots to children's shoes. It has established strong brand recognition in India through its retail stores and products catering to all segments of the population.
Titan Industries is a joint venture between the Tata Group and TIDCO established in 1984 to manufacture watches in India. It has since expanded to also produce jewelry, eyewear, and precision engineering components. Titan is now the world's fifth largest watch manufacturer and India's largest watch brand, selling watches in over 32 countries under brands like Fastrack, Sonata, and Titan. It also owns the leading jewelry brand Tanishq and eyewear brand Titan Eye+. Titan has grown to have a dominant market share in India and has potential for further international expansion.
Titan was established in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. It is India's largest manufacturer and retailer of watches and jewellery. Titan has over 60% market share in the domestic watch and jewellery market. It operates various watch brands like Sonata, Fastrack, and Titan Edge. Titan's marketing strategy focuses on providing international quality products with Indian designs at competitive prices through extensive advertising and specialized retail shops. A SWOT analysis found that Titan's strengths include its stylish designs, exclusive products, and contribution from owned brands and retail operations, while weaknesses include pricing of high-end products and threats from global competitors.
Titan Watches provides a marketing plan for its watch and jewelry brands. It aims to be a world-class, innovative organization and build India's most desirable brands. Titan has the largest market share in India's watch and jewelry industry. It segments customers by demographics like age and income, and psychographics like lifestyle and personality. Titan markets multiple brands like Titan, Fastrack, Sonata, and Tanishq to different customer segments. It employs advertising, promotions, and specialized retail stores to market its products.
The document discusses the Boston Consulting Group (BCG) matrix approach applied to various business units within the Tata Group. It analyzes Tata Steel, Tata Motors, Tata Consulting Group, Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, and Tata Communications. Indian Hotels Company Limited (IHCL), branded as Taj Group, is identified as a cash cow due to its high market share in the fast growing hotel industry. Titan is also labeled a cash cow. Tata real estate is labeled a dog due to its low market share and low market growth. Tata Communications is identified as a question mark due to its low market share but high growth prospects
Bharti Airtel is an Indian telecommunications company established in 1983 that now operates in 20 countries. It has over 251 million subscribers and is India's largest cellular provider. Airtel provides cellular, landline, broadband, and digital TV services. It has expanded rapidly through acquisitions and innovation, becoming a leading global telecom brand known for high quality customer service.
The document provides an overview of ITC Limited, a diversified company in India. It discusses ITC's various business segments including cigarettes, food, personal care, hotels, paper, and agribusiness. It also summarizes ITC's financial performance in recent years, showing increasing revenues and profits across most business segments. Finally, it attempts to suggest future strategies for ITC, such as further diversifying away from tobacco into non-tobacco FMCG and agriculture through mergers and acquisitions.
Titan is the largest watch company in India and fifth largest globally. It manufactures over 90 million watches sold across 30 countries. Titan was established in 1984 as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. Titan's core products include watches under various brands like Fastrack, Sonata, and Raga, as well as jewelry under Tanishq and eyewear under Titan Eye+.
The document is an acknowledgement from students thanking their project guide for guiding them in successfully completing their research project.
[1] The students thank their project guide Prof. Dr. B R Londhe for giving them the opportunity to do the research project and for providing guidance that helped them complete it successfully. [2] They also thank their institute for providing guidance. [3] Completing the project provided a great learning experience for the students.
A project on titan watches brand repositioningProjects Kart
The document discusses the brand repositioning strategies of Titan Watches in India. It provides background on brand positioning, repositioning theories and strategies. The study aims to analyze Titan's repositioning approaches, assess consumer awareness and perception of their new strategies, and recommend ways to further improve the brand. Primary and secondary research methods are used, including a consumer survey to understand the effectiveness of Titan's repositioning efforts.
1) Titan entered the Indian watch market in 1984 as a joint venture between TIDCO and Tatas.
2) Titan popularized quartz watches in India and developed various sub-brands to target different market segments.
3) By 2010, Titan had achieved over 35% annual sales growth and over 60% market share in the organized sector of the Indian watch market.
Anyone interested in the basics of marketing could access this presentation which talks about the 7Ps, & the product, place, price & promotion at length
The document summarizes an interactive premium watch store launched in collaboration with Praxis Inc. in Bangalore, India. The 400 square foot store featured a Swiss watch brand launched by Titan and used laser printed glass, mirrored film, and molded Corian surfaces. It also implemented interactive technologies to make the watch selection process less intimidating for customers by allowing digital selection and a video about the concept of time.
Titan launched a premium Swiss watch brand called Xylys in India priced between INR 10,000-33,000. Xylys offered over 60 models across contemporary, classic, and sport collections. With economic liberalization and growth in disposable incomes, the luxury watch market in India was estimated to be growing at 20% annually. However, Titan's Xylys brand faced challenges in establishing itself against well-known European brands in terms of positioning and perception. The case examines behavioral concepts around how consumers perceive luxury watch brands and their self-identity.
The document discusses various aspects of product management including product differentiation, product mix, product line analysis, and line stretching. It defines a product mix as a range of associated products that yield higher sales revenue when marketed together than individually. It also notes that a company's product mix has width, length, depth, and consistency. Product line analysis tools like the BCG Matrix can be used to determine what to do with different products in a company's portfolio. Product line length is influenced by company objectives like upselling and cross-selling related products. Line stretching refers to introducing lower-priced or higher-priced versions of products.
HMT Ltd. was India's first watch manufacturer established in 1961. It was previously the undisputed market leader until Titan entered in 1984. While HMT offered sturdy and reliable watches, its lack of new designs and advertising led to a decline in market share among younger consumers. HMT has multiple watch brands targeting various segments but faces competition from other players introducing trendier designs at affordable prices.
Project on brand positioning of titan watchesProjects Kart
This document provides an overview and outline of a project report on the brand positioning strategies of Titan Watches. Some key points:
- It introduces concepts of brand positioning and repositioning, and discusses their importance for companies to maintain relevance and market position in a changing competitive landscape.
- The report will analyze Titan's original brand positioning strategies as well as its recent repositioning strategies, which included changing its logo, tagline, advertisements, and product designs.
- It will present the results of a primary consumer survey that assesses awareness of Titan's repositioning strategies and how consumers perceive the changes.
- The conclusion will provide insight into whether Titan's repositioning strategies have been effective in
This document provides an overview of Cadbury's product mix in India. It discusses Cadbury's history in India since 1948 and its portfolio of products, which includes chocolate, candy, biscuits, and beverages. The product mix includes brands like Dairy Milk, Celebrations, Oreo, and Bournvita. It also describes Cadbury's product width, length, and depth. Cadbury employs various strategies to manage its product mix, such as line stretching, line filling, and line modernization.
Titan is a leading manufacturer of watches and jewelry in India. It was established in 1984 as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. Titan has over 60 million watches sold across 30 countries and is India's largest watchmaker and jeweler. Titan produces watches and jewelry under various brands like Titan, Tanishq, Fastrack, Xylys, and others. It aims to offer international quality products at affordable prices for Indian customers.
Presentation of product mix depth,length,width and consistencyhassan ali
This document defines key terms related to a company's product mix, including product mix, product line, width, length, depth, and consistency. It explains that a company's product mix has four dimensions: width refers to the number of different product lines, length is the total number of items in each line, depth is the number of versions of each product, and consistency relates to how closely the lines are related. The document provides Unilever as an example, showing two of its product lines for food/drinks and personal care, and the different products that fall under each line to demonstrate the concepts of product mix width, length, and depth.
1. A company's product mix consists of its various product lines and has four dimensions: width, length, depth, and consistency.
2. Product-mix decisions involve analyzing product lines, reviewing a market profile against competitors, and methods to extend product lines such as line stretching, line filling, and line modernizing/featuring/pruning.
3. Product-mix management is important for companies like Hindustan Unilever to effectively offer the right portfolio of products.
The document discusses factors to consider when designing marketing channels, including customer needs, product variety, service levels, and costs. It identifies key alternatives like the number and types of intermediaries used, and terms of trade between members. The objective is to maximize profit while providing good customer service. Evaluation criteria include sales, costs, control issues, and adaptability.
This document provides a summary of a case study on XYLYS, a premium watch brand in India. It begins with an introduction and disclaimer about the original case study.
It then analyzes Indian consumer behavior regarding premium watch purchases, noting that consumers increasingly seek brands that reflect their personality over utility. When purchasing premium watches, consumers seek symbolic and experiential benefits over functional benefits.
The document also briefly summarizes how XYLYS has built its brand in India. XYLYS is positioned as a premium luxury watch priced between 10,000-35,000 rupees. Though an Indian brand, XYLYS watches are made in Switzerland and designed by renowned Swiss designers.
The document is an acknowledgement by an author thanking various individuals and organizations who supported and guided the completion of an industry internship project. It expresses gratitude to the company that hosted the internship, the mentors and staff who provided guidance and assistance, as well as friends who supported the author. It acknowledges the important role each person played in helping the author gain industry experience and a better understanding of how an organization operates.
This document discusses market research and identifying international business opportunities. It provides an overview of considerations for conducting market research when expanding a business internationally. These include assessing competency, resources, competition, and political, economic, social, technological and regulatory environments in foreign markets. The document also outlines sources of market data and case studies, such as the expansion of Indian snack company Haldiram's into over 50 countries.
This document discusses the concept of products. It defines a product as anything that can be offered to the market to satisfy a want or need. Products can be tangible goods or intangible services. Products have features and attributes that determine their level and classification. Products can be classified as non-durable, durable, consumer products, or industrial products. A company's product mix consists of the variety of product lines and items they offer. An individual product line contains different variants of a single product used in different areas.
A study of indian wrist watch industry and marketing strategy of titan watchesProjects Kart
This document summarizes a student project report on studying the Indian wristwatch industry and the marketing strategy of Titan Watches. It acknowledges those who helped with the project and provides an executive summary of the report's contents. The report aims to understand the wristwatch industry in India and analyze Titan's brand positioning and repositioning strategies. Primary and secondary research was conducted, including a consumer survey to assess awareness of Titan's new positioning.
Titan is a leading watch manufacturer in India with a 65% market share that offers a range of watch brands like Titan, Fastrack, and Sonata targeting different age groups. The document discusses Titan's marketing strategies, including its product lines, pricing, omnichannel distribution network, and promotions using various online and offline media. An analysis of Titan's strengths, weaknesses, opportunities, and threats is also provided.
This document analyzes Titan Eye+, an eyewear brand owned by Titan Company. It discusses the growth of the eyewear industry in India and Titan Eye+'s small 1% market share. Titan Eye+ targets style-conscious consumers across age groups through affordable products. It competes against unorganized retailers and international brands. Titan Eye+ positions itself as a fashion accessory at an affordable price through exclusive stores, free eye tests, and campaigns promoting accessibility.
This document provides a summary of ITC Limited's marketing and business strategies. It discusses ITC's diversification into various business segments including FMCG products like cigarettes, foods, lifestyle retailing, stationery, agarbattis, and hotels. It also discusses their initiatives in agri-business, social forestry, watershed development, and women empowerment. The findings section analyzes ITC's product mix, pricing strategy, promotional activities, distribution network, and consumer buying decisions. It uses BCG matrix to evaluate different business segments. In summary, the document outlines ITC's diversification approach and marketing strategies across industries.
This document provides a summary of ITC Limited's marketing and business strategies. It discusses ITC's diversification into various business segments including FMCG products like cigarettes, foods, lifestyle retail, stationery, agarbattis, hotels, packaging, agri-business, and information technology. The summary highlights ITC's leadership in cigarettes and expansion into new categories like foods, apparel, and snacks. It also outlines ITC's initiatives in social responsibility and rural development programs in India.
This project report provides an analysis of ITC Limited, an Indian conglomerate. The report:
1) Summarizes ITC's business activities across various industries including FMCG, hotels, paper, IT, and agriculture.
2) Analyzes ITC's vision, mission, and core values and compares them to competitor HUL. Key findings include ITC having a larger market share and higher growth rate than HUL.
3) Examines ITC's external environment through a PESTLE analysis and internal environment through a SWOT analysis and BCG matrix application.
4) Evaluates ITC's competition in the industry using Porter's Five Forces model and a competitive profile
Competitive Strategy and Its Impact on ITC Portfolio.pdfYashRajTripathi2
This document provides an overview of ITC Limited, an Indian conglomerate. It discusses ITC's history and evolution since 1910, beginning as a tobacco company called Imperial Tobacco Company. Over time, ITC diversified into various business sectors including FMCG, hotels, paperboards, packaging, agri-business, and IT.
The document then examines ITC's competitive strategy and its impact on ITC's portfolio. It discusses ITC's various product offerings across sectors like FMCG foods, personal care, lifestyle apparel, education, and hotels. The objective is to understand ITC's competition strategy and how it affects sales, service levels, and ITC's market position. The document also outlines ITC
Titan Industries is a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation founded in 1987. It is headquartered in Bangalore and is India's largest manufacturer of watches, jewellery, and eyewear. Titan utilizes a SWOT analysis to analyze their strengths as a leader in quality watches and innovation, weaknesses in waterproof watches and rural market penetration, opportunities in the underpenetrated watch market and introducing new product lines, and threats from competitors and changing fashion trends. A PEST analysis examines the political, economic, social and technological factors affecting Titan's business environment.
This document provides a project report on the financial analysis of ITC Limited, an Indian conglomerate. It includes an acknowledgement, table of contents, abstract, introduction on ITC and the FMCG industry in India. It then discusses ITC's business overview, SWOT analysis, and provides various financial analyses including ratio analysis, DuPont analysis, cash flow analysis and cross-sectional analysis. Key financial ratios like current ratio, quick ratio, debt-equity ratio and interest coverage ratio are examined. The document contains annexures with ITC's 2012-2013 balance sheet and income statement. It aims to conduct a comprehensive analysis of ITC to evaluate its business investments.
Timex is one of India's leading watch manufacturers with a strong brand name, excellent reputation, and loyal customer base. It has strengths such as being India's largest selling watch brand and having a large potential market. However, it also has weaknesses such as too many product lines that don't build brand equity and a need to better utilize domestic suppliers. There are opportunities for growth in India's fast growing watch market and new technologies. But threats include competition from premium international brands entering India and substitutes like mobile phones.
This document is a project report on brand and product awareness of Marico's Saffola Fittify product. It includes an introduction to the FMCG sector and Marico company. It discusses Marico's competitors and products. The report outlines the research methodology used which was a survey of 100 customers at a Hypercity store in Navi Mumbai over 1.5 months. Graphs of the survey results are presented on customer satisfaction, how well products meet needs, quality ratings, and brand opinion. Analysis found 30% were highly satisfied, 55% found quality high, and 55% had a positive brand opinion but 30% had not heard of the product. The report concludes with learning points and suggestions for Marico.
Here is a draft marketing strategy essay on Tata Nano:
Introduction:
Tata Nano was hailed as the "people's car" when it was launched in India in 2009. Ratan Tata envisioned providing affordable transportation to the masses and the Nano was touted as the cheapest car in the world at just over $2,000. However, sales did not meet expectations and the Nano struggled in the market. This essay analyzes the Indian automotive industry and proposes a revised marketing strategy to help boost Nano sales.
Market Analysis:
India has a large and growing automotive market but most vehicles sold are in the small car segment under $10,000. Competition is intense with
Presentation sales and distribution management HITESH BHARTI
This document summarizes ITC's e-Choupal distribution innovation. It began in 2000 as an internet-based platform connecting farmers directly to ITC for crop procurement. It has since evolved into a mobile platform offering additional services through 6,500 centers serving 4 million farmers. ITC allows third parties to access this rural distribution network, generating revenue while providing partners access to rural markets. The innovation continues adapting to challenges like climate change impacts. E-Choupal demonstrates ITC's ability to innovate its distribution model in response to market changes.
1. There is little supplier power in the watch market due to large supply of watch movements available from low-cost producers in China and Taiwan. Titan outsources watch components from these suppliers.
2. Indian watch buyers are very price sensitive, especially in the lower end market. There is still significant untapped market potential. Buyers preferences must be understood to gain substantial market share.
3. Entry barriers in the Indian watch market are low due to removal of restrictions. However, new entrants must build brand image and compete on price, features, or emotions to differentiate in the crowded market.
Toyota is a large Japanese automaker and the world's largest automaker by production. The company was founded in 1937 and has expanded to include brands like Lexus, Hino, and Scion. Toyota employs over 300,000 people worldwide and has a global vision of leading sustainable mobility. The Toyota Production System and its principles of continuous improvement and respect for people guide the company's strategy and management decisions.
Titan Watches Private Ltd is an Indian watch manufacturer established in 1984 with headquarters in Bangalore. It has a presence in over 30 countries and two flagship brands, Sonata and Titan. The document discusses Titan's company profile, ranges of watches, the watch industry history including the origins of wristwatches, and Titan's retail chain. It also reviews several literature sources on topics like success factors of fast-moving consumer goods line extensions and factors influencing consumer purchase decisions of FMCG products in Bangladesh.
The Timex Group has announced that it will rebrand its retail chain in India called Time Factory to Timex World. There are currently 100 Time Factory stores that will now be called Timex World. The new name aims to better connect the retail stores to the Timex brand and help achieve a compelling repositioning in the watch industry. Timex World stores will showcase various Timex product ranges and premium interior displays. The stores will also feature the visual display and imagery from Timex's global "Wear it Well" brand campaign. Timex aims to grab more market share in India, targeting an increase of 1-2% each year beginning in 2014.
This document is a project report submitted by Jitender Sharma in partial fulfillment of the requirements for a Master's degree in Business Administration from Shoolini University. The project involves a comparative study of ITC's Bingo snacks brand versus Frito-Lay's snacks and an analysis of retailer buying behavior. The report includes an organizational profile of ITC, research methodology, a comparative analysis of Bingo and Frito-Lays, findings, recommendations, and conclusions.
Wrist watch Impression is a wrist watch company established in 1985 in Bangalore, India. It has 37 employees including managers, clerks, supervisors and laborers. Over the past 5 years, the company's net profit and sales have fluctuated while expenditures have decreased. The company has lost market share to competitors like Fastrack, Espirit, and Clock. Its flagship product is wrist watches, though it also sells wall clocks. The document discusses analyzing the company's SWOT and tapping the potential rural market to support finances and reduce advertising spending.
Titan, HMT, and Timex are the three leading competitors in the Indian wrist watch industry. Titan is the current market leader known for its stylish designs and large product range. HMT was previously dominant but has declined due to lack of innovation and centralized decision making. Timex is a global brand focused on quartz watches but has failed to capitalize fully on its brand recognition in India. An analysis of the competitors finds Titan has the highest overall rating due to strong product quality, design, retail network and services, though HMT and Timex remain threats due to their established brands.
Similar to Titan industries ltd. company report (20)
1. Study On Product Mix,
Marketing Mix And Product
Life Cycle Of
Titan Industries Ltd.
Group 5, Section – G
2. Group 5 Study On Product Mix, Marketing Mix And
Product Life Cycle Of Titan Industries Ltd.
INDEX
EXECUTIVE SUMMERY
OBJECTIVE
INTRODUCTION
PRODUCT MIX
MARKETING MIX
PRODUCT LIFE CYCLE
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3. Group 5 Study On Product Mix, Marketing Mix And
Product Life Cycle Of Titan Industries Ltd.
EXECUTIVE SUMMARY
At the heart of every brand there is a great product. Product is the key element in any market
offering. This project studies about the different product offering from Titan Industries Ltd. Titan‘s
watch segment is the India‘s chief producer of watches and ranks fifth in the world in production of
watches. Company really understands the psyche of consumer and they offer quality products in
classical design with superior technology. Titan‘s watch segment has turned out as a brand TITAN,
which is well recognised in Indian watch industry. Later part will focus on the company‘s strategy
for promotion of the brand Titan. At the end study of product life cycle of well-known models of
Titan‘s watch segment is shown.
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4. Group 5 Study On Product Mix, Marketing Mix And
Product Life Cycle Of Titan Industries Ltd.
OBJECTIVE
The product mix of a company, which is generally defined as the total composite of
products offered by a particular organization, consists of both product lines and individual
products. A product line is a group of products within the product mix that are closely
related, either because they function in a similar manner, are sold to the same customer
groups, are marketed through the same types of outlets, or fall within given price ranges.It
is extremely important for any organization to have a well-managed product mix. After
studying product mix it is important to have a balanced marketing mix. The marketing mix
principles (also known as the 4 p‘s.) are used by business as tools to assist them in pursuing
their objectives. The marketing mix principles are controllable variables, which have to be
carefully managed and must meet the needs of the defined target group.Products pass
through a series of stages. Successful products progress through four basic stages: (1)
Introduction; (2) Growth; (3) Maturity; and (4) Decline. The product life cycle concept
provides important insights about developments at the various stages of the product's life.
Knowledge that profits assume a predictable pattern through the stages and that
promotional emphasis should shift from product information in the early stages to product
promotion in the later stages should allow the marketing manager to improve planning.
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5. Group 5 Study On Product Mix, Marketing Mix And
Product Life Cycle Of Titan Industries Ltd.
INTRODUCTION
Business Overview
The Indian Economy in the year 2010-11 emerged with remarkable speed from the effectsof the
global financial meltdown, with an impressive 8.5% growth last year and an expectation same in
the coming year. However, within this ambience of progress and optimism, there is the spectre and
challenge of containing inflation which has beenvacillating from above 20% to the below 9.5%
level. In addition, structural challengesremain in the economy, of corporate governance, ethical
efficiency in the delivery ofsubsidies and building up infrastructure.
In this context, it is important to note that the economy, over the last three years,has successfully
withstood two shocks in rapid succession: a) a collapse in world economicgrowth and trade caused
by the financial crisis during 2007-2009 which persisted into2010-11; and b) experiencing a
negative growth in the crucial sector in agriculture in2008-09, resulting in a drought in 2009-10.
Cautious optimism is reflected as aconsequence of macro-economic measures aimed at moderating
inflation to forecast sustainedgrowth ahead.The recovery in economic performance has led to a
significant improvement in consumerand business confidence. Consequently, retail sales of all
products witnessedconsistent and high growth.
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6. Group 5 Study On Product Mix, Marketing Mix And
Product Life Cycle Of Titan Industries Ltd.
TIL has fared exceedingly well as a result of this. Income grew by 40% fromRs.4,703crores last
year to Rs. 6,571 crores this year while the net profit increased by72% from Rs. 250.32 crores last
year to Rs. 434.02 crores this year.
Global trends in the Watches Industry
During 2010, global production of watches was estimated at around 1.2 billiontimepieces, an
increase of more than 20% compared to the previous year. Many globalmarkets displayed a strong
uptrend in sales volumes, after a sharp fall in demand duringrecession-hit 2009. Asian countries
such as China, India and Singapore displayed rapiddouble-digit growth. The USA and many
European countries also resumed a growth trend,albeit at a slow pace.
The premium and luxury end of the global watches market saw vigorous recovery, withexport
sales of the Swiss watch industry growing by 22% in 2010, compared to the previousyear. Asia has
now become the largest market for Swiss watches, absorbing 53% of Swisswatch exports during
the year. This is also the reason why many premium and luxury brands are now investing
significant amounts in Asian markets. The Swatch group, global market leader in wrist watches,
recorded gross sales of 6.44billion Swiss Francs during 2010, a growth of 22% over the previous
year. The group alsoreported record operating profits during 2010.
The Indian watches market
The Indian watches market continued to display good growth during 2010, with thepremium watch
market, in particular, recording a growth in excess of 25%. This isexcellent news for the future of
the industry, since global brands will continue to investstrongly in this rapidly growing market.
Titan Industries Ltd.
As a result of joint venture between the Tata Group and Tamil Nadu Industrial Development
Corporation, the Titan Industries Limited (TIL) was born in the year 1984 and commenced its
business in the year 1986.Titan Industries is the world's fifth largest wrist watch manufacturer and
India's leading producer of watches.Started as a watch company, Titan Industries' main focus has
been to increase the breadth and depth of its portfolio of product offerings.The company has four
main business units, which are as follows:
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7. Group 5 Study On Product Mix, Marketing Mix And
Product Life Cycle Of Titan Industries Ltd.
The Time Products division is where the Titan story began. Today, this division has placed Titan
Industries among the world‘s largest retail networks and earned the company the place of fifth
largest integrated watch manufacturer in the world. With over 5934 employees spread over 3
business units in Bangalore, India, a manufacturing unit at Hosur and 3 assembly plants located in
the north of India, the division continues to add world-class brands to the company‘s portfolio.
From the initial offering of 150 models in 1987, today the supply chain and manufacturing set-up
has the capability to handle over 3000 watch variants every year, the fact that depicts the product
mix complexity. Today, Titan Industries' watch assembly capacity is about 12 million watches per
annum.Titan Industries entered the international watch market with their business endeavour in the
Middle East in 1991. UAE, Oman, Qatar, Bahrain, Saudi Arabia and Kuwait, South Africa,
Singapore, Dubai, Malaysia, Oman, and Vietnam are some of the major countries where the brand
is offered.With over a hundred million satisfied consumers world over, Titan has successfully
established its brand value internationally. This project is focused on study of brand TITAN, that is
the time product division of Titan Industries Ltd.
The division has sold over a million watches through the unique retail format of 'World of Titan' -
where both in-house brands & licensed brands are offered - and through a vast network of dealers
and lifestyle stores in India and in 27 countries worldwide. The division offers after-sales service
network that has been considered a benchmarked operation in the industry.During 2010, TIL
increased its market share in multi-brand outlets (asmeasured by M/s. Francis Kanoi Research) by
a further 2% to 45%, in the face ofcompetition from over 65 competitor brands.Titan‘s share in the
total market including salesat exclusive stores and corporate clients stands at 47% by value.
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8. Group 5 Study On Product Mix, Marketing Mix And
Product Life Cycle Of Titan Industries Ltd.
The Company‘s market leadership and consistent growth was achieved through a well-crafted
portfolio of sharply defined brands, which dominate several consumer segments inthe watches
market – Titan for the mid-premium market, Raga for women, Fastrack foryouth, Sonata for value-
conscious consumers, Zoop for school children, and Xylys forconnoisseurs of Swiss watches.
Supplementing these brands is a wide and robust retail,distribution and service network which
extends across the country.
Based on these strong foundations, the watches business of the Company achieved arecord profit
before interest and taxes of Rs. 186 crores and a robust ROCE of 73% during2010/11. Titan,
company‘s flagship brand was ranked amongst the ten most trusted brands in thecountry, among
16,000 brands studied by the Brand Trust Advisory during 2010. In the samestudy, Fastrack was
ranked the most trusted fashion accessories brand.
Major Competitors
There are many competitors in wrist watch segment which directly or indirectly affect the TIL.
The major players‘ are-
Domestic Level: HMT, Maxima-quartz, Rado, Casio
International level: Espirt, Swatch, Citizen, Tag Heuer, Seiko. Cartier, Giordano,
Fashion Houses: Dkny, Gucci, Adidas, Nike, Bvlgary
Among all these competitors, HMT and Maxima-quartz are major players with approx. 19% and 13%
share in domestic market respectively.The strength and weakness of the companies varies from segment
to segment.
New Business Lines
The new business lines have made a tremendous difference to Titan‘s balance sheets. In 2010-11,
Jewellery contributed nearly 65 per cent (Rs27.63 billion) of Titan‘s turnover, making a much larger
contribution to revenue than the older watch business (Rs9.08 billion). The rest of Titan‘s business lines
— eyewear, accessories and precision engineering — brought in another Rs1.36 billion, taking the total
to Rs38.47 billion.
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9. Group 5 Study On Product Mix, Marketing Mix And
Product Life Cycle Of Titan Industries Ltd.
PRODUCT MIX
The product mix of TIL consist of four product lines, which are actually its business divisions.
PRODUCT MIX
TimeProduct Precision
Eyewear Jewellery
s Engineering
Fastrack Frames Tanishq PECSA
Raga Lenses Gold Plus Machine
Building and
Sonata Contact Zoya automation
Solution
Lenses
Zoop
Sun Glasses Tooling
Bandhan Solutions
Purple Electronic
Sub-
Octane Assemblies
Time Product Division:
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10. Group 5 Study On Product Mix, Marketing Mix And
Product Life Cycle Of Titan Industries Ltd.
There are over 15 brands of Titan‘s watch segment, which has different models. Total watch variants
are over 3000. So product width is around 20 and depth is 3000 for this division.
Models Variants
Sonata 650+
Fastrack 350+
Raga 269
Zoop 112
Purple 65
Bandhan 65
Octane 53
Other brands and their variants:
Tycoon - 57 variants, Edge - 54 Models, Ragalia - 50+ variants, Orion - 42 variants, Obaku - 41 variants,
Automatic - 26 variants, Nebula -17 variants, HTSE - 10 variants, WWF - 6 variants, Heritage – 6
variants, some well-known international brands such as Tommy Hilfiger, FCUK, etc.
Eye Wear Division:
The division is known as Titan EYE+. It offers a wide range of products, including frames, lenses,
contact lenses, accessories, etc, in both international (Levis, Esprit, Hugo Boss, etc) and house brands
(Titan Eye+ and Dash). Its product width is 4 and product depth is over 1000.
Frames
The stores carry frames bearing the brands Titan, Eye+ and Dash (for children) brands. Titan Eye+ stores
also sell a host of international brands of frames.
EYE+: Switcher - 15+ variants, Enigma - 50 variants, Cabana - 35 variants, Vybes - 30+ variants
Dash(for children):50+ variants
Lenses
In terms of optical lenses, the company offers its own products as well as three international brands.
Lenses are further classified as follows:
Material: Titan Crystal, Titan Lites, Titan Pinnacle
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11. Group 5 Study On Product Mix, Marketing Mix And
Product Life Cycle Of Titan Industries Ltd.
Special lenses: Titan Bifocals, Titan Elan Silver, Titan Elan Gold, Titan Elan Platinum, Titan Elan Short
Corridor, Titan Elan IP White
Value Added Benefits-Coatings: Titan Clarion, Titan Armour, Titan Clarion Shield
Other brands: Essilor, Kodak, Nikon
Contact Lenses
Titan Eye+ houses contact lenses from Bausch and Lomb, Johnson & Johnson and Cibavision.
Sunglasses
Titan Eye+ has a variety of international brands of Sunglasses in addition to Fastrack-a well-known brand
from Titan Industries Ltd.
Jewellery Division:
Titan has 3 jewellery brands Tanishq, Zoya and Gold Plus. Each has many designs.
Precision Engineering Division:
With an investment of over $10 million, the setup has four main business units:
Precision Engineering Components & Sub-Assemblies (PECSA)
Machine Building & Automation Solutions
Tooling Solutions
Electronic sub-assemblies
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12. Group 5 Study On Product Mix, Marketing Mix And
Product Life Cycle Of Titan Industries Ltd.
MARKETING MIX
Titan‘s marketing strategy had five main bases: a product of international quality, Indian designs,
competitive prices, intensive advertising and promotion, and specialized retail shops to control the
presentation.Titan has segmented the market on the basis of the following variables: Demographic (age
and social class), Psycho graphic (lifestyle and personality), Behavioral (benefits and occasions),
Geographical (region).
PRODUCT
Product Quality:
Quality and leadership are synonymous to Titan. It seeks to achieve both through their value for products
compared to their prices.
Product type
convenience
shopping
specialty
Segmentation of TITAN Watch
Based on price
Market segmentation
based on user category
Product pyramid:
Portfolio of Titan‘s product is of 3 distinct price-range defined in general, as Popular, Mid, and Premium.
At the popular segment, the emphasis is on in volumes but not in margins. At the premium segment, the
emphasis is on profits and image but not in volumes. Company giving more emphasis at the top of the
pyramid as profits is very high. This pyramid is guiding the strategy of Titan.
Product strategy:
Titan was first focused only on the premium segment of the watch market. Gradually Titan moved in to
the mass market for watches. To widen base, Titan created new segments and increasingly focusing on
segments individually. In the past few years Titan has took a lot of initiatives to focused on specific
segments.
PRICE
Pricing Objectives:
Survival (i.e. Titan Exacta)
In case of some of the watches titan prices them according to the features. In same brand company
charges lower price for simple model.
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13. Group 5 Study On Product Mix, Marketing Mix And
Product Life Cycle Of Titan Industries Ltd.
Market share (i.e. Titan Sonata)
Company has watches for social classes like lower middle class, middle class, upper middle class, upper
class and for occupations like professionals, Retired, Students, Homemakers, Sportsmen, etc. Company
also offers watches suit with lifestyle: culture-oriented, sports- oriented, outdoor- oriented, animal lover,
monument lover. For example, 70% of sales in watches come from the lower segment, therefore by
pricing Sonata at 350 onwards with guarantee company can attract lower segment.
Market skimming (i.e. Titan Nebula)
In Indian watch industry there is no company offering pure gold watches, watches in pair, jewellery
watches. Here Titan offers these products with the Indian touch in its unique and attractive design.
Product quality (i.e. Xylys)
The best quality watches at higher price is also offered by company. For example xylys, a Swiss-made,
impeccably designed watch for the connoisseur and new age achiever.
Pricing Method
1. Mark-up pricing
The markup percentage could be based on other cost-related factors and may vary from 20 to 500%.
2. Product line pricing
Price of the product based on their brand category. For example, Titan watches price varies from 350 to
800 rupees.
3. Promotional pricing
Every year Titan comes with a price discount sale on the MRP of the watches.
Application of pricing strategy
Lower segment (price less than 1000)
Middle segment (price from 1000 to 20000)
Higher segment (price above 20000)
PROMOTION:
1. Advertising
Titan believes in making its ads clean, well made, touch on emotional chord. The company has been
using celebrities or superstars like
Brand ambassadors:
Titan Brand: Aamir Khan
Sonata: Mahendra Singh Dhoni
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14. Group 5 Study On Product Mix, Marketing Mix And
Product Life Cycle Of Titan Industries Ltd.
Raga: GulPanag, Rani Mukherjee
Xylys: Rahul Bose
Advertising media:
Television
Print
Internet
They have contracts with orkut and facebook for their promotion.
Creative advertising:Titan introduced a contest on cartoon network in India which asked children to use
creativity and design watch. The prize winning design was launched as a new watch in summer 2002
collection.
2. Sales promotion
Marketing pricing:
As by opening new shops such as the World of Titan and hence the element of middleman is not there.
The retailer in this category buys watches for 17-18% lesser than MRP and hence Titan may able to get
the profit margin upto 17% on sales.
Titan can manage the perceived value of customer on ‗World of Titan‘ using hoarding all around the
city, increasing buyer image, trustworthiness, innovation, differentiation, value for the product.
Price discount and allowances:
Every year Titan comes with a price discount sale on the MRP of the watches. The allowances varies
from one segment to another.
3. Promotion on occasion:
Titan is one of the companies, which formally believes in the policy of promotion of the product based
on the occasions.
PLACE:
Consumer life style in India, especially in urban area plays a significant role in the success of Titan.
Keeping in mind about the young trendy and fashionable consumers, Titan distribute its product and set
up ‗world of titan‘ in different region.
Places where company sales the product:
A. Time Zone:
Titan Industries brings together the country‘s leading watch brands under one roof, providing the
customer with variety in brands, looks and price ranges and also efficient after-sales service. These 1142
Time Zones located across 89 towns which offer its customer the complete watch shopping experience.
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15. Group 5 Study On Product Mix, Marketing Mix And
Product Life Cycle Of Titan Industries Ltd.
B. Value Mart:
These outlets sell surplus stocks of Titan watches at reduced prices. By doing these it offering fabulous
value for money with the same warranty as a regular full-priced watch enjoy. However these shops would
not be placed in the main locations and not working as anormal shops.
12000 All Over India 2300
Dealers Towns
317 TITAN World 113
Showroom Towns
s
135 Multi- Time Zones 73 Towns
Brand
Stores
650 Service Centers 348
Service Towns
Centers
6 Helios Premium Stores 4 Towns
Stores
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16. Group 5 Study On Product Mix, Marketing Mix And
Product Life Cycle Of Titan Industries Ltd.
C. Sonata Stores:
Sonata stores are also an Authorized Service Centre for Sonata & Titan brands. Sonata store
meet the large scale demand for the watch and also to attract customers in more. These
shops had full stocks of the watch in demand whereas the others could afford to maintain
only limited stock.
D. Helios Stores:
Helios the store is another feather in the division’s cap. These stores are specially designed
for the upscale customers. Helios has over 35 premium international watch brand.
E.
Titan watches are also available at over 12,000 multi-brand retail stores presents in almost
all major cities and towns of the country.
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17. Group 5 Study On Product Mix, Marketing Mix And
Product Life Cycle Of Titan Industries Ltd.
PRODUCT LIFE CYCLE
Risk assessment at both the operational and the strategic level is undertaken by theCompany
continuously under the supervision of the Board.Watches, Jewellery and Prescription Eye-wear are
consumer led businesses and the retailnetwork expansion is carried out largely through franchisees at
the front end, which is anefficient way to expand rather than having Company owned/managed
showrooms which is acostlier option. The relationships have to be actively managed to pre-empt
shifting ofloyalties of these franchisees to other product category brands/brands within thesecategories.
This risk is being addressed by maintaining a high level of engagement with thefranchisees and
addressing their reasonable business requirements in an empathetic mannervia both contractual
arrangements and day to day interface with these business associates.
Risk Associated With Time Division
There is a perceived threat to the product category of watches as a time-keepingdevice due to the
increased penetration and use of mobile phones which also display time.A survey was commissioned
last year to evaluate the seriousness of this threat and addressthis risk by continuing to position watches
as personal accessories and consistentlylaunching new collections to stimulate consumer demand based
not merely on functionality,but also on fashion and style. The establishment of the Helios retail store
will also helprapidly grow the premium market for wrist watches in India, thereby further
strengtheningthe watches category against the perceived risk from mobile phones or other products.
A large grey market continues to hinder the growth of the organized watchesmarket particularly in the
economy segment and in the smaller towns of the country. Tocounteract this, your Company
aggressively launched ‗Sonata Superfibre‘ in this sub- Rs.500 segment. Simultaneously, raids were
conducted on unscrupulous dealers sellingcounterfeit watches illegally using our trademarks and the
Customs authorities have beenrequested to prevent import of watches or components bearing any of our
brand names.
A plethora of foreign brands continue to pose a risk to our market share butthis risk has been addressed
by continuously investing in our brands, and introducing several new products which fill in key gaps
where competition has been gaining ground andmarket share. Launching of watches in new segments
like Titan Automatics for the watchconnoisseur and Titan Purple for the fashion conscious was a step in
this direction. Company also aims to counter this threat by expanding its retail network significantly
andfocusing on dealer relationship programs. The relatively high cost of captive manufacturing remains
a future risk, andyour Company addresses the same by a multi-pronged approach which includes
theestablishment of low-cost assembly units in North India, increasing the use of
automationinmanufacturing plants, hybridization of movements to reduce cost and several
othermeasures to improve productivity.
Increased outsourcing, particularly to China, is now being seen as a risk tosecured supplies and cost as
labour costs in China have started increasing significantly.Company seeks to mitigate this risk by
expanding its current network of vendors inIndia and Hong Kong / China. The Hong Kong sourcing
office has been established toaddress this risk.
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18. Group 5 Study On Product Mix, Marketing Mix And
Product Life Cycle Of Titan Industries Ltd.
Titan has introduced different models at every stage of its progress in domestic and international market.
So a model introduced in early phase of the company has now came into maturity in its life cycle, while
few models, introduced just a couple of years back are in introduction or in growth stage. This can be
understood from following graph:
Introduction: WWF, Orion, Zoop, Raga Diva, Maturity: Sonata, Fastrack, Dash
Heritage, etc.
Growth: Nebula, Insignia, Raga, Regalia, Edge, etc. Decline:Aqura
Titan has done incremental innovation in wrist watches.
Titan started by repositioning watch as an accessory, and not just a time keeping device. Thus, Titan
transformed watch from a basic functional product to something that can be gifted to near & dear ones.
The ad campaign, back then, had two TVCs, each catering to a different segment. One had a ceremonial
theme, focusing on emotions, and the voice-over (VO): ―Pyaarkebaadsabsepyaarauphaar (next loveliest
gift after love itself)‖. The other one was targeted at the younger English-speaking segment, with the
VO: ―Rediscover the joy of giving, with Titan‖. Enjoying success with the ceremonial-gift positioning,
Titan explored the same category in further detail.
Titan launched occasion specific TVCs, and in some cases, occasion specific product lines also,
focusing on the wedding, Diwali, Durga Puja, Onam etc. Thus, Titan was increasing the scope of the
watch market by positioning the watch beyond just a time keeping device.
After covering the major occasions, it ventured into the daily activities like aerobics, client presentation,
alumni reunion etc, and started defining a different watch for each purpose. The TVC clearly flashed, ―A
watch for each occasion‖. This campaign, apart from increasing the number occasions for wearing a
Page 18 of 19
19. Group 5 Study On Product Mix, Marketing Mix And
Product Life Cycle Of Titan Industries Ltd.
watch, increased the market by inviting customers to buy for themselves, as it did not show any gifts
being exchanged, which used to be a very regular feature in the earlier campaigns.
Once it realized that all the occasions are covered, or in other words, occasion market saturated, Titan
switched tracks and the TVCs started asking people to buy/ gift a watch just like that; it need not be a
special occasion to gift someone something special. The VO said, ―Kabhimaukepe, kabhiyun hi
(sometimes on an occasion, sometimes, just ilke that)‖.
After saturating the market based on reasons of occasions and purposes, Titan identified an opportunity
in terms of people‘s behaviour and psychography. The last campaign tried to incite consumers to ―Be
more‖. In essence, the message was on experimenting based on your mood and thus, to try out different
product lines form Titan.
Thus, as the market moves along the PLC curve towards the mature stage, competition increases and
market starts getting saturated. Consequently, the marketers keep on trying to increase the usage by
scope and by consumption per consumer.
Page 19 of 19