Fastrack is India's largest youth fashion brand owned by Titan that started in 1998. It has a market worth of ₹500,000 crore and penetrates 37% of the youth market aged 18-35, with students making up 30% of sales. Fastrack watches are positioned as cool, youthful watches from Titan, while other products are seen as fashionable gifts. The brand uses celebrities like Virat Kohli and Genelia D'Souza to promote its ambitious, fast-paced style. Since 2009, campaigns have focused on youth moving on from relationships with messages like "Who's Next" and "Gotta Get Rid of Him".

1. Rishabh Tanwar (159278073)
India's largest youth fashion brand with a snazzy collection of bags, belts, sunglasses, helmets,
wallets and watches. It started as a sub brand of Titan in the year 1998.
Market Facts:
Market Worth: ₹500,000 Market Penetration: 37%
Target Audience: Youth between the ages of 18-35. (Students account for 30% of total sales). In fact,
Fastrack brand is promoted in the months of June -August when schools and colleges re-open.
Positioning: Fastrack watches are positioned as cool watches from titan and as the youth face of the
titan brand. Also, the other products have been positioned as “gifts” and youth are always fond of
the gift so this type of promotion assist their Pull Marketing strategy.
Brand Ambassadors: Virat Kohli, Genelia D’Souza
Brand Characteristics: Ambitious, Style, Fast moving, Restless, Fashion
Move On: Fastrack changed its positioning with campaigns focussing on “move on” from 2009
onwards. While previous campaigns focussed on “romance break up” to target the youth, the new
positioning tends to show youth very detached in their relationships and it goes way beyond than
just flirting. It is quite evident from their latest commercial on “his story” and “her story” with the
message of “Who’s Next” and “Gotta Get Rid of Him”.
This was to primarily target the urban youth in India and the target audience just loved it!
Brand Personality Parameters:
Excitement: Daring (trending, provocative, exciting, daring), Spirited (cool, young, lively, outgoing)
Ruggedness: Outdoor (active, athletic), Tough (no-nonsense)