SlideShare a Scribd company logo
1
2
3
Product Evolution
4
5
GOALS
6
WHY IT WORKS
7
8
9
Brainstorming SUCKS!
DIVERGENT
CONVERGENT
DIVERGE
CONVERGE
12
Teach some skills
then put them together
1.NOTE TAKING
2.SKETCHING
3.AFFINITY

MAPPING
14
15
16
17
20
21
22
23
You eventually learn that
true priorities are like
arms; if you think you have
more than a couple,
you're either lying or
crazy.
-Merlin Mann
FORCE
PRIORITIZE
29
37
39
40
41
43
44
45
47
DESIGN
STUDIO
48
Why Design Studio?
• More ideas
• Shortcuts feedback
loop
• Everyone is involved
• See how ideas evolve
49
How it Works
• Identify a focus area
• Sketch for 8 minutes
• Share
• Rinse & repeat
4-up
Feedback
Repeat
PICK
1
IDEA
Repeat for
key areas
Pretty good idea
DID IT TOGETHER!
• Consensus /= correct
• how to validate the outcomes?
59
"It ain't what you
don't know that gets
you into trouble. It's
what you know for
sure that just ain't so."
- Mark Twain
Foggy?
• Fact
• Opinion
• Guess
Make a plan
ONE WAY
but not the
only way
72

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