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GOPALJEE DIARY foods
PRIVATED LIMITED
About RSD Group (Gopaljee)
More than 26 Years of Success: Gopaljee story began in 1989
RSD (Gopaljee) Group, Gopaljee Dair...
Dairy Industry with more than 26 years experience in different capacities. He
firmly believes that “value for money” is no...
Year of Establishment 1989
No. of Village societies 2400 Plus
No. of Chilling Centres 25
No. of Farmers 1.2 lkh plus
Total...
More than 26 Years of Success
Gopaljee story began in 1989 RSD (Gopaljee) Group, Gopaljee
Dairy Foods, a leading dairy pro...
Our three Successful Brands
Healthier, Tastier and Much More GOPALJEE ANANDA is one of the leading RSD...
Nourishing India...
Gopaljee Ananda
Healthier, Tastier and Much More
GOPALJEE ANANDA is one of the leading RSD Group brands for Milk,
Milk pow...
G+
Nourishing India, Nourishing Life
G+ is one of the leading brand of retail chain for dairy products in India.
G+ leader...
Dairy India
Good Milk, Good Health
DAIRY INDIA is one of the preferred Indian brands within dairy products.
As one the Ind...
Products of Gopaljee Ananda
Mission And Vision
Across the India we want our consumers to think 'Gopaljee Ananda' First when
they think of dairy produc...
MARKETING STRATEGIES FOR GOPALJEE DIARY FOOD
PRIVATED LIMITED
Marketing Mix for Gopaljee Ananda products
PRODUCT PRICES PL...
BRANDING$VISBILITY
SOME BRAND ACTIVITIES PICTURES IN
DELHI NCR MARKET
PROMO TABLE ACTIVITY
RWA ACTIVITY NOIDA & GURGOAN
REGISTRATION IN RWA
ACTIVITY
HOME TO HOME ACTIVITY
Research & Development
RSD GROUP started its Innovative R&D Centre in 2010 with most technically sound
dairy scientist at ...
CUSTUMER RESPONSE-QUESTIONARE
SALE DETAIL SHOP
MANISH KUMAR
Gopaljee Ananda Dairy
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Gopaljee Ananda Dairy

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Gopaljee Ananda Dairy

  1. 1. GOPALJEE DIARY foods PRIVATED LIMITED
  2. 2. About RSD Group (Gopaljee) More than 26 Years of Success: Gopaljee story began in 1989 RSD (Gopaljee) Group, Gopaljee Dairy Foods, a leading dairy products brand in India.We focus on building leadership positions in branded and value added markets across the dairy sector. At RSD Group (Gopaljee), our philosophy is serving the needs of the consumers by providing them directly from the FARM to HOME products. Incorporated in the year 1989, the company is growing at a fast pace with a turnover of 500 crore and has a consistent growth of 20%. Gopaljee Dairy Foods is ISO 2000:2005 certified and follows Food and Safety Manual (HACCP). We have been serving millions of consumers in India with the purity and freshness of Gopaljee dairy products. Gopaljee Dairy products have made a laudable impact in the Indian market and have strong brand presence in Delhi and NCR, Uttar Pradesh, Haryana and Uttrakhand. The milk is procured through milk collection centres situated at Siyana, Gajraula and Pilkuah from 1.5 lakh farmers across 1500 villages. The quantity of milk
  3. 3. Dairy Industry with more than 26 years experience in different capacities. He firmly believes that “value for money” is not just about low prices – it means offering the best quality products at the most reasonable price. At present Gopaljee RSD Group consists of the following companies: 1. Gopaljee Dairy Foods Pvt. Ltd. (Manufacturing & Sales) 2. Gopaljee Agro Products Pvt. Ltd. (Retail Segment) 3. Dairy India Pvt. Ltd. (Manufacturing & Sales) 4. Libra Crafts Pvt. Ltd.(Real Estate business) 5. MDS Infra Projects Pvt. Ltd.(Real estate business) 6. Killa Financial Pvt. Ltd. (NBFC).
  4. 4. Year of Establishment 1989 No. of Village societies 2400 Plus No. of Chilling Centres 25 No. of Farmers 1.2 lkh plus Total Milk handling capacity per day 10 lkh litres per day Milk Collection (Daily Average /day) 6 lkh litres per day Sales Turnover -(2011-12) Rs. 500 Crores Gopaljee RSD GROUP - An Overview
  5. 5. More than 26 Years of Success Gopaljee story began in 1989 RSD (Gopaljee) Group, Gopaljee Dairy Foods, a leading dairy products brand in India is instrumental in providing dairy products at par with international standards. We focus on building leadership positions in branded and value added markets across the dairy sector. We at RSD Group foll...
  6. 6. Our three Successful Brands Healthier, Tastier and Much More GOPALJEE ANANDA is one of the leading RSD... Nourishing India, Nourishing Life G+ is one of the leading brand of retail... Good Milk, Good Health DAIRY INDIA is one of the preferred Indian brands w...
  7. 7. Gopaljee Ananda Healthier, Tastier and Much More GOPALJEE ANANDA is one of the leading RSD Group brands for Milk, Milk powder, Dahi, Ghee, Paneer, Flavored Milk, Lassi, Chaach, Butter and Sweets. GOPALJEE ANANDA brand symbolises that these dairy products are natural and carefully enriched dairy products from the traditional milk rich villages and land farms. Today, GOPALJEE ANANDA is one of India's best known brands. GOPALJEE ANANDA brand logo is known for guaranteeing that the milk is pure Indian.
  8. 8. G+ Nourishing India, Nourishing Life G+ is one of the leading brand of retail chain for dairy products in India. G+ leadership in retail dairy products has been quickly established due to strong brand equity and immense consumer support. G+ has grown spectacularly. One of the keys to this success was the decision to adopt to sales augmentation to each consumer. G+ is committed to assure that our valued consumers are satisfied, each time they experience our products. G+ mantra is ‘Total Quality, Total Consumer Satisfaction’.
  9. 9. Dairy India Good Milk, Good Health DAIRY INDIA is one of the preferred Indian brands within dairy products. As one the Indian’s largest producer of dairy products, DAIRY INDIA makes a real difference to the environment and to animal welfare and maintain a high quality, yet affordable brand. This is done in a close partnership with our skilled cooperative farmers, international technology and consumers who believe in our products. As we’re constantly developing new products and flavours, DAIRY INDIA portfolio comprises a broad selection of dairy products. Today, our brand spread across India, and is known as the most accessible brand to a large group of consumers.
  10. 10. Products of Gopaljee Ananda
  11. 11. Mission And Vision Across the India we want our consumers to think 'Gopaljee Ananda' First when they think of dairy products. Our Vision: We aim to positively contribute in building a healthy and happy nation by providing customers with international quality natural and nutritious dairy & food product at affordable price, through innovative product process, while taking care of human culture and environment. Our Mission: Achieving growth and continual improvement through breakthrough innovation, teamwork, trust & excellence without compromising on values of Quality, Honesty & Integrity. RSD Group will also strive to achieve highest sale in the market of operation and establish own retail network to directly touch lives of consumers with range of new products, apart from the regular dairy product. In the next few years the group shall strive to achieve: Turnover 3230 Cr. Sales 8 Lac Liter/ day Farmer Network 250,000 Farmers
  12. 12. MARKETING STRATEGIES FOR GOPALJEE DIARY FOOD PRIVATED LIMITED Marketing Mix for Gopaljee Ananda products PRODUCT PRICES PLACE PROMOTION QUALITY PACKAGING SIZES DISTRIBUTOR RETAIL SUPER MARKET ADVERTISING RETAIL SHOP ACTIVITY
  13. 13. BRANDING$VISBILITY
  14. 14. SOME BRAND ACTIVITIES PICTURES IN DELHI NCR MARKET PROMO TABLE ACTIVITY
  15. 15. RWA ACTIVITY NOIDA & GURGOAN
  16. 16. REGISTRATION IN RWA ACTIVITY
  17. 17. HOME TO HOME ACTIVITY
  18. 18. Research & Development RSD GROUP started its Innovative R&D Centre in 2010 with most technically sound dairy scientist at our Siyana Plant. Our team is master in new product development as per the new requirement of Indian consumer. Our R&D Team is continually engaged into development of good quality products and also in innovative packaging. As we are committed to provide natural, nutritious dairy & food products with international quality, therefore we only use good quality of raw material in order to building a healthy nation. The Centre is fully equipped with state of the art modern laboratory and sophisticated lab scale processing equipment. Product Packaging innovations are also taken up at our R&D Centre with various packaging materials and those are tested for various parameters which include Tensile and Seal Strength, Bursting Strength, Automated Leak Detection, Compression Strength etc. Product Development Process We are developing our quality product only after market survey of end consumer preferences with the aim of providing healthy choices at reasonable price. This has also enabled improvising the existing product packaging and taste to constantly delight our consumers. New Product Development process includes new Concept Development, Lab trials, Shelf life Studies, Consumer Research. Packaging Material Development is also carried out at our R&D Centre. We select quality ingredients from reputed manufacturers across the country meeting all Quality and Food Safety requirements.
  19. 19. CUSTUMER RESPONSE-QUESTIONARE
  20. 20. SALE DETAIL SHOP
  21. 21. MANISH KUMAR

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