About RSD Group (Gopaljee)
More than 26 Years of Success: Gopaljee story began in 1989
RSD (Gopaljee) Group, Gopaljee Dairy Foods, a leading dairy products brand
in India.We focus on building leadership positions in branded and value added
markets across the dairy sector. At RSD Group (Gopaljee), our philosophy is
serving the needs of the consumers by providing them directly from the FARM
to HOME products.
Incorporated in the year 1989, the company is growing at a fast pace with a
turnover of 500 crore and has a consistent growth of 20%. Gopaljee Dairy
Foods is ISO 2000:2005 certified and follows Food and Safety Manual
We have been serving millions of consumers in India with the purity and
freshness of Gopaljee dairy products. Gopaljee Dairy products have made a
laudable impact in the Indian market and have strong brand presence in Delhi
and NCR, Uttar Pradesh, Haryana and Uttrakhand.
The milk is procured through milk collection centres situated at Siyana, Gajraula
and Pilkuah from 1.5 lakh farmers across 1500 villages. The quantity of milk
Dairy Industry with more than 26 years experience in different capacities. He
firmly believes that “value for money” is not just about low prices – it means
offering the best quality products at the most reasonable price.
At present Gopaljee RSD Group consists of the following companies:
1. Gopaljee Dairy Foods Pvt. Ltd. (Manufacturing & Sales)
2. Gopaljee Agro Products Pvt. Ltd. (Retail Segment)
3. Dairy India Pvt. Ltd. (Manufacturing & Sales)
4. Libra Crafts Pvt. Ltd.(Real Estate business)
5. MDS Infra Projects Pvt. Ltd.(Real estate business)
6. Killa Financial Pvt. Ltd. (NBFC).
Year of Establishment 1989
No. of Village societies 2400 Plus
No. of Chilling Centres 25
No. of Farmers 1.2 lkh plus
Total Milk handling capacity per day 10 lkh litres per day
Milk Collection (Daily Average /day) 6 lkh litres per day
Sales Turnover -(2011-12) Rs. 500 Crores
Gopaljee RSD GROUP - An Overview
More than 26 Years of Success
Gopaljee story began in 1989 RSD (Gopaljee) Group, Gopaljee
Dairy Foods, a leading dairy products brand in India is
instrumental in providing dairy products at par with international
standards. We focus on building leadership positions in branded
and value added markets across the dairy sector. We at RSD
Our three Successful Brands
Healthier, Tastier and Much More GOPALJEE ANANDA is one of the leading RSD...
Nourishing India, Nourishing Life G+ is one of the leading brand of retail...
Good Milk, Good Health DAIRY INDIA is one of the preferred Indian brands w...
Healthier, Tastier and Much More
GOPALJEE ANANDA is one of the leading RSD Group brands for Milk,
Milk powder, Dahi, Ghee, Paneer, Flavored Milk, Lassi, Chaach, Butter
GOPALJEE ANANDA brand symbolises that these dairy products are
natural and carefully enriched dairy products from the traditional milk
rich villages and land farms. Today, GOPALJEE ANANDA is one of
India's best known brands.
GOPALJEE ANANDA brand logo is known for guaranteeing that the
milk is pure Indian.
Nourishing India, Nourishing Life
G+ is one of the leading brand of retail chain for dairy products in India.
G+ leadership in retail dairy products has been quickly established due to
strong brand equity and immense consumer support. G+ has grown
spectacularly. One of the keys to this success was the decision to adopt to
sales augmentation to each consumer.
G+ is committed to assure that our valued consumers are satisfied, each time
they experience our products. G+ mantra is ‘Total Quality, Total Consumer
Good Milk, Good Health
DAIRY INDIA is one of the preferred Indian brands within dairy products.
As one the Indian’s largest producer of dairy products, DAIRY INDIA makes a
real difference to the environment and to animal welfare and maintain a high
quality, yet affordable brand. This is done in a close partnership with our skilled
cooperative farmers, international technology and consumers who believe in
As we’re constantly developing new products and flavours, DAIRY INDIA
portfolio comprises a broad selection of dairy products. Today, our brand
spread across India, and is known as the most accessible brand to a large
group of consumers.
Mission And Vision
Across the India we want our consumers to think 'Gopaljee Ananda' First when
they think of dairy products.
We aim to positively contribute in building a healthy and happy nation by providing
customers with international quality natural and nutritious dairy & food product at
affordable price, through innovative product process, while taking care of human culture
Achieving growth and continual improvement through breakthrough innovation,
teamwork, trust & excellence without compromising on values of Quality, Honesty &
RSD Group will also strive to achieve highest sale in the market of operation and
establish own retail network to directly touch lives of consumers with range of new
products, apart from the regular dairy product.
In the next few years the group shall strive to achieve:
Turnover 3230 Cr.
Sales 8 Lac Liter/ day
Farmer Network 250,000 Farmers
MARKETING STRATEGIES FOR GOPALJEE DIARY FOOD
Marketing Mix for Gopaljee Ananda products
PRODUCT PRICES PLACE PROMOTION
Research & Development
RSD GROUP started its Innovative R&D Centre in 2010 with most technically sound
dairy scientist at our Siyana Plant. Our team is master in new product development as
per the new requirement of Indian consumer.
Our R&D Team is continually engaged into development of good quality products and
also in innovative packaging. As we are committed to provide natural, nutritious dairy &
food products with international quality, therefore we only use good quality of raw
material in order to building a healthy nation. The Centre is fully equipped with state of
the art modern laboratory and sophisticated lab scale processing equipment. Product
Packaging innovations are also taken up at our R&D Centre with various packaging
materials and those are tested for various parameters which include Tensile and Seal
Strength, Bursting Strength, Automated Leak Detection, Compression Strength etc.
Product Development Process
We are developing our quality product only after market survey of end consumer
preferences with the aim of providing healthy choices at reasonable price. This has also
enabled improvising the existing product packaging and taste to constantly delight our
New Product Development process includes new Concept Development, Lab trials,
Shelf life Studies, Consumer Research. Packaging Material Development is also carried
out at our R&D Centre. We select quality ingredients from reputed manufacturers across
the country meeting all Quality and Food Safety requirements.