This document discusses distribution and supply chain management for biscuit manufacturing. It provides an overview of the biscuit industry in India and the 4 P's of marketing for biscuits - product types, pricing ranges, widespread placement, and ground-level promotion. Key aspects of biscuit supply chains addressed include ensuring the right inventory levels are in the right places, using integrated logistics, intensive distribution strategies, factors for selecting one or two-level distribution channels, and technology like ERP software. Suggestions are provided for biscuit manufacturers to take a 360-degree approach to optimizing their supply chains.

1. DISTRIBUTION AND SUPPLY CHAIN MANAGEMENT
TOPIC
DISTRIBUTION AND SUPPLY CHAIN
MANAGEMENT FOR BISCUIT
PRESENTED BY:
NAMES
PRESENTED TO:
RAJASHREE SONWANE
ROLL NUMBERS
ASHAY NADKARNI
34
VIJAY PATIL
44
SAMADHAN KAKDE
81
SUPRIYA PAWAR
100

2. BISCUIT INDUSTRY OVERVIEW
 Biscuit
industry in india:
Biscuit industry contribute Rs 8,000 crore to
the FMCG industry .

3. 4 P’S FOR BISCUIT
 Product:
Glucose biscuits, salty biscuits ,
cream biscuits.
 Price: Ranges from Rs.5 to Rs.20.
 Place: Available in all retailers shop.
 Promotion: Ground level promotion.

4. FEATURES OF PRODUCT
 Product
available in different sizes and
shapes.
 Good for health.
 Tasty.
 Available in attractive packaging.
 Good quality.
 Available in different variants.

5. IMPORTANCE OF SUPPLY CHAIN
MANAGEMENT FOR BISCUITS
 Right
quantity of goods at the right place
at the right time.
 Excess inventory .

6. INTEGRATED LOGISTIC IN BISCUIT FIRM

7. DISTRIBUTION STRATEGY
 Intensive
distribution
 Reason behind intensive distribution.

8. SELECTION OF DISTRIBUTION
CHANNEL
 Factors
consider while selecting
distribution channel.
 One and two level distribution channel.

9. TWO LEVEL DISTRIBUTION CHANNEL

10. ONE LEVEL DISTRIBUTION CHANNEL

11. TECHNOLOGY USED
 ERP
software

12. SUPPLY CHAIN MANAGEMENT

13. SUGGESTIONS FOR BISCUIT
MANUFACTURER SUPPLY CHAIN
MANAGEMENT







Supply chain should consider 360 degrees
approach which includes:
Purchase Reporting & Tracking
Planning to Dictate Product mix Models
Tele based Channel Support-Inbound and
Outbound logistic.
Introduction & Implementation of New Trade Offers
to boost Sales in sagging periods
Managing Personal Relationship Portfolio
Rewards Redemption –Sourcing, Delivery and
Logistics

14. Thank you