2. INTRODUCTION
• MC Donald’s is the global fast food giant .
• Founded in 15 may 1940 in CALIFORNIA .
• FOUNDERS –RICHARD AND MAURICE MACDONALDS. Headquarters-oak brook
• BUSINESS MODEL:
• McDonald's corporation earns revenue as an investors in properties , as franchiser and as an
operator of restaurants.
• 15 % of Mc Donald’s restaurants are owned and operated by Mc Donald’s corporation directly. The
other’s are operated through variety of franchisee agreement and joint ventures.
2
3. World’s leading food service retailer – McDonald’s has more than
32,000 restaurants serving over 50 million customers each day in more
than 119 countries.
McDonald’s competitors in India – McDonald’s competes with fast
food chains like
Pizza Hut,
Domino’s Pizza,
Papa John’s,
Nirula’s
KFC in India.
3
4. Trikaya Agriculture - Supplier of Iceberg Lettuce
• Implementation of advanced agricultural practices has enabled Trikaya to
successfully grow specialty crops like iceberg lettuce, special herbs and many
oriental vegetables.
• A specialized nursery with a team of agricultural experts.
• Drip and sprinkler irrigation in raised farm beds with fertilizer mixing plant.
• Pre-cooling room and a large cold room for post harvest handling.
• Refrigerated truck for transportation.
4
5. Vista Processed Foods Pvt. Ltd. - Supplier of Chicken and
Vegetable range of products
• A joint venture with OSI Industries Inc., USA, and McDonald's India Pvt. Ltd. Vista
Processed Foods Pvt. Ltd. produces a range of frozen chicken and vegetable foods.
• Separate processing lines for chicken and vegetable foods.
• Capability to produce frozen foods at temperature as low as -35 Degree Celsius to
retain total freshness.
• International standards, procedures and support services.
5
6. Mc cain Foods
• Import around 1200 tonnes of potatoes every year for french fries
• Imported form new zealand
• It’s the worlds largest french fries company
• Better agronomy techniques
• 350 tonnes of potato from gujarat
• Good quality potatoes
6
7. Dynamix Diary - Supplier of Cheese
• Dynamix has brought immense benefits to farmers in Baramati, Maharashtra
• Fully automatic international standard processing facility.
• Capability to convert milk into cheese, butter/ghee, skimmed milk powder,
lactose, casein & whey protein and humanized baby food.
• Stringent quality control measures and continuous Research & Development
7
8. Radhakrishna Foodland - Distribution Centre
• Foodland specializes in handling large volumes, providing the entire range of
services including procurement, quality inspection, storage, inventory
management, deliveries, data collection, recording and reporting.
• A one-stop shop for all distribution management services.
• Dry and cold storage facility to store and transport perishable products at
temperatures up to - 22 Degrees Celsius.
• Effective process control for minimum distribution cost.
8
9. Questions:
1)perishable commodities to jit concept
2)Local sourcing strategy rather than the current strategy of centralised distribution
centres involving high transportation cost
9
10. 3)What was the logic in mc Donald's setting up two separate joint
venture with two different patners in the same country?
4)What are your recommendations to Indian fast food chain such as
nirulus?
10