1. MCDONALDS VS KFC

2. MCDONALDS

3. INTRODUCTION
McDonald's Corporation is the world's largest chain of
hamburger fast food restaurants.
 It serving around 68 million customers daily in 119
countries.
 The company began in 1940 as a barbecue restaurant
operated by the brothers Richard and Maurice McDonald


4. MCDONALDS IN INDIA
McDonald's opened its doors in India in October 1996.
 McDonald's now has a network of over 235
restaurants across India.
 The brand currently has over 8000 employees in
India.


5. BUSINESS MODEL
Franchise Model
 Product Consistency
 Act like a retailer and think like a brand


6. KFC

7. INTRODUCTION
KFC also known as Kentucky Fried Chicken.
 KFC now stretches worldwide with more than
13,000 restaurants in more than 80 countries and
territories around the world.
 KFC is the largest brand of Yum Restaurants, a
company that owns other leading brands like Pizza
Hut, Taco Bell, A&W and Long John Silver.


8. KFC IN INDIA
KFC entered in india 1995.
 Due to protest of Indian farmers and government
pressure it had to leave India.
 In 2003 it came back into India with the strategies
like targetting higher income group level.


9. COMPETITION

We can compare the price of their products with
McDonald, Dominoes and Pizza Hut. If the competitor
provides the same product at a lower price then the
organization usually lowers the price of its product too.
In the case of KFC, Fried Chicken is its main selling
point and controls a monopoly over the Indian fast food
market (only with fried chicken). It prices its burgers,
French fries and soft beverages with relation to its
competitors.

10. SURVEY
ANALYSIS

11. Q1-Are Are you a vegetarian/non-vegetarian?
•
Vegetarian
•
Non-vegetarian
Vegetarian
Non-vegetarian
40%
60%

12. Q2-How often you visit McDonalds/Kfc?
A. Once a week
B. Once in 2 weeks
C. Once a month
D. Once in six months
KFC
Mcdonalds
A
15%
B
5%
C
D
A
B
C
D
5%
35%
15%
45%
55%
25%

13. Q-3 Which is better in taste?
A. KFC
B. McDonalds
30%
70%
A
B

14. Q-4 How do you find the staff?
A) Friendly
B) Indifferent
C) Rude
KFC
MCDONALDS
7%
9%
46%
47%
A
B
C
48%
43%
A
B
C

15. Q-5Does McDonalds/KFC provide fresh products?
A.
B.
YES
NO
McDonalds
KFC
9%
4%
96%
A
B
91%
A
B

16. Q-6Which one is more hygienic?
A.
B.
McDonalds
KFC
Mcdonalds
KFC
33%
67%

17. Q-7 Which give more attractive advertisement?
A.
B.
KFC
McDonalds
33%
67%
A
B

18. Q-8 Which one is considered as a symbol of status?
A.
B.
C.
KFC
McDonalds
Both
A
B
C
25%
55%
20%

19. Q-9 Which one is more economical in prices?
A.
B.
C.
KFC
McDonalds
Both
A
B
C
21%
47%
32%

20. Q-10Which one provides better eating environment?
A.
B.
KFC
McDonalds
A
B
32%
68%

21. Q-11 Which one you like the most?
A.
B.
KFC
McDonalds
30%
70%
A
B

22. ANALYZING
Students most prefer taste and price.
 Entrepreneur &Employee mostly like hygienic
environment and taste.
 People in age group of 30 to 50 mostly prefer
Quantity of meal.


23. Made by:Anuj