McDonald's and KFC are two of the largest fast food chains worldwide. McDonald's began in 1940 as a barbecue restaurant operated by the McDonald brothers in the US. It now has over 68 million daily customers across 119 countries. KFC was founded in Kentucky and is known for fried chicken. It has over 13,000 locations globally. Both companies entered India in the 1990s and have expanded their operations. A survey found that 60% of respondents were non-vegetarian. For taste, 70% preferred KFC, while McDonald's was seen as more hygienic and providing a better dining environment. Both companies are considered economical options.

1. MCDONALDS VS KFC

2. MCDONALDS

3. INTRODUCTION
McDonald's Corporation is the world's largest chain of
hamburger fast food restaurants.
 It serving around 68 million customers daily in 119
countries.
 The company began in 1940 as a barbecue restaurant
operated by the brothers Richard and Maurice McDonald


4. MCDONALDS IN INDIA
McDonald's opened its doors in India in October 1996.
 McDonald's now has a network of over 235
restaurants across India.
 The brand currently has over 8000 employees in
India.


5. BUSINESS MODEL
Franchise Model
 Product Consistency
 Act like a retailer and think like a brand


6. KFC

7. INTRODUCTION
KFC also known as Kentucky Fried Chicken.
 KFC now stretches worldwide with more than
13,000 restaurants in more than 80 countries and
territories around the world.
 KFC is the largest brand of Yum Restaurants, a
company that owns other leading brands like Pizza
Hut, Taco Bell, A&W and Long John Silver.


8. KFC IN INDIA
KFC entered in india 1995.
 Due to protest of Indian farmers and government
pressure it had to leave India.
 In 2003 it came back into India with the strategies
like targetting higher income group level.


9. COMPETITION

We can compare the price of their products with
McDonald, Dominoes and Pizza Hut. If the competitor
provides the same product at a lower price then the
organization usually lowers the price of its product too.
In the case of KFC, Fried Chicken is its main selling
point and controls a monopoly over the Indian fast food
market (only with fried chicken). It prices its burgers,
French fries and soft beverages with relation to its
competitors.

10. SURVEY
ANALYSIS

11. Q1-Are Are you a vegetarian/non-vegetarian?
•
Vegetarian
•
Non-vegetarian
Vegetarian
Non-vegetarian
40%
60%

12. Q2-How often you visit McDonalds/Kfc?
A. Once a week
B. Once in 2 weeks
C. Once a month
D. Once in six months
KFC
Mcdonalds
A
15%
B
5%
C
D
A
B
C
D
5%
35%
15%
45%
55%
25%

13. Q-3 Which is better in taste?
A. KFC
B. McDonalds
30%
70%
A
B

14. Q-4 How do you find the staff?
A) Friendly
B) Indifferent
C) Rude
KFC
MCDONALDS
7%
9%
46%
47%
A
B
C
48%
43%
A
B
C

15. Q-5Does McDonalds/KFC provide fresh products?
A.
B.
YES
NO
McDonalds
KFC
9%
4%
96%
A
B
91%
A
B

16. Q-6Which one is more hygienic?
A.
B.
McDonalds
KFC
Mcdonalds
KFC
33%
67%

17. Q-7 Which give more attractive advertisement?
A.
B.
KFC
McDonalds
33%
67%
A
B

18. Q-8 Which one is considered as a symbol of status?
A.
B.
C.
KFC
McDonalds
Both
A
B
C
25%
55%
20%

19. Q-9 Which one is more economical in prices?
A.
B.
C.
KFC
McDonalds
Both
A
B
C
21%
47%
32%

20. Q-10Which one provides better eating environment?
A.
B.
KFC
McDonalds
A
B
32%
68%

21. Q-11 Which one you like the most?
A.
B.
KFC
McDonalds
30%
70%
A
B

22. ANALYZING
Students most prefer taste and price.
 Entrepreneur &Employee mostly like hygienic
environment and taste.
 People in age group of 30 to 50 mostly prefer
Quantity of meal.


23. Made by:Anuj