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Are web managers still needed when everyone is a web 'expert'?

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IWMW
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Slides for talk given by Susan Farrell at the IWMW 2010 event organised by UKOLN and held at the University of Sheffield on 12-14 July 2010. For further information see http://iwmw.ukoln.ac.uk/iwmw2010/talks/farrell/

EducationTechnologyBusiness
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#P2 - Are web managers still needed when everyone is a web ‘expert’? Susan Farrell Susan Farrell Consulting Ltd
We’ll look at… ,[object Object],[object Object],[object Object],[object Object]
What is the perception of ‘web people’? ,[object Object],[object Object],[object Object]
Who are these web experts? ,[object Object],[object Object],[object Object],[object Object]
Librarians v web professionals Updating users on new content Updating users on new resources Adding metadata to facilitate searching Cataloguing resources to facilitate searching Information architecture – provides structure to web resources Classification of resources to provide structure Organising information so that it can be found easily by users Organising information so that it can be found easily by users Web professionals Librarians
The complexity of the web is not visible ,[object Object]
Undermining of web professionals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],From webprofessionals.org
The consultant knows best… ,[object Object]
What is a web professional? ,[object Object],[object Object],[object Object],[object Object],?
There’s more to it than meets the eye Website CMS Static pages Applications Web 2.0 apps and services Multimedia streaming Prospectus Student applications Events booking Library catalogue Institutional Repository
There goes my reputation! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web at the heart of the business ,[object Object],[object Object],[object Object],[object Object],[object Object]
Promote yourself ,[object Object],[object Object],[object Object]
Audiences ,[object Object],[object Object],[object Object],[object Object],[object Object]
Messages ,[object Object],[object Object],[object Object],[object Object],‘ We will attract the very best students in terms of ability and potential and provide those students with a world-class learning experience’
Helping the whole Institution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],From webprofessionals.org
Getting recognised ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A professional body? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]

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Are web managers still needed when everyone is a web 'expert'?

  • 1. #P2 - Are web managers still needed when everyone is a web ‘expert’? Susan Farrell Susan Farrell Consulting Ltd
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  • 5. Librarians v web professionals Updating users on new content Updating users on new resources Adding metadata to facilitate searching Cataloguing resources to facilitate searching Information architecture – provides structure to web resources Classification of resources to provide structure Organising information so that it can be found easily by users Organising information so that it can be found easily by users Web professionals Librarians
  • 6.
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  • 8.
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  • 10. There’s more to it than meets the eye Website CMS Static pages Applications Web 2.0 apps and services Multimedia streaming Prospectus Student applications Events booking Library catalogue Institutional Repository
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