The document outlines the approach taken by the Future Foundry, an innovation hub at Manifesto, led by Kjell Eldor-Evans. It details a structured method for problem solving in organizations, focusing on clearly framing and validating problems and solutions while also assessing their viability and desirability. The document emphasizes the importance of a problem statement as the starting point for driving change and creating value.

1. Kjell Eldor-Evans
Product and Innovation Lead,
Manifesto

2. Future
Foundry.
Future Foundry is Manifesto’s dedicated
innovation hub. We assemble teams of
strategists, creatives and technologists
to help unlock opportunity in your
organisation.

3. Driving change requires taking an
informed and structured approach
to problem solving

4. ● Products
● Services
● Ways of working

6. What approach do we use?

7. Framing problems, really
clearly
What approach do we use?

8. Framing problems, really
clearly
Proving / disproving
solutions
What approach do we use?

9. Framing problems, really
clearly
Proving / disproving
solutions
● Is this actually a problem?
What approach do we use?

10. ● Is this actually a problem?
● Are we focusing on the right problem?
Framing problems, really
clearly
Proving / disproving
solutions
What approach do we use?

11. ● Is this actually a problem?
● Are we focusing on the right problem?
● Is this problem worth solving right now?
Framing problems, really
clearly
Proving / disproving
solutions
What approach do we use?

12. ● What’s the right method to apply?
● Is this actually a problem?
● Are we focusing on the right problem?
● Is this problem worth solving right now?
Framing problems, really
clearly
Proving / disproving
solutions
What approach do we use?

13. ● What’s the right method to apply?
● What might a solution look like?
● Is this actually a problem?
● Are we focusing on the right problem?
● Is this problem worth solving right now?
Framing problems, really
clearly
Proving / disproving
solutions
What approach do we use?

14. ● What’s the right method to apply?
● What might a solution look like?
● Is the solution viable?
● Is this actually a problem?
● Are we focusing on the right problem?
● Is this problem worth solving right now?
Framing problems, really
clearly
Proving / disproving
solutions
What approach do we use?

15. ● What’s the right method to apply?
● What might a solution look like?
● Is the solution viable?
● Is the solution desirable?
● Is this actually a problem?
● Are we focusing on the right problem?
● Is this problem worth solving right now?
Framing problems, really
clearly
Proving / disproving
solutions
What approach do we use?

16. Incremental change Radical change
Value Value
Value Value
Value
How do we define value?

17. “If it hasn’t got a problem statement, I ain't
touching it!”

18. Strategy and
vision
Needs
Competitors
Business value
Where do we start?
Problem statement
Problem statement
Problem statement

19. A (person) who feels
(negative feeling) about
(reason) needs to (step) but
faces (obstacle)

20. Hack
day
Design, test, deliver

21. Google
design
sprint
Design, test, deliver

22. Solve the right
problems, in
the right order

23. Thanks!