The Higher Education Advisory Council is a community-led group of Salesforce users from schools across North America and Europe. The council is supported and recognized by Salesforce.org and serves the community through volunteerism and initiatives designed to help the higher education industry in its use of Salesforce on campus.

2. What is the Salesforce.org
Higher Education Advisory Council?
We are a group of Salesforce
thought leaders who are passionate
about using this platform in higher education
and believe in its ability to transform our institutions,
our industry, and the lives of our constituents.

3. Mission Statement
The Higher Education Advisory Council will collaborate with
Salesforce and industry partners to make Salesforce work for
Higher Ed.
We fulfill this mission by:
Leveraging our collective higher ed, IT, and Salesforce expertise
to make a difference on our campuses
Maintaining a collaborative community that shares code,
best practices, and documentation
Identifying needs and advocating for solutions
Connecting with new and prospective Salesforce.org higher ed
customers
Participating in outreach efforts through webinars, blogs, Higher
Ed Summit presentations, Force For Change Grant applications,
etc.
Recognizing the diversity of functionalities and needs of higher ed
institutions

4. Higher Education Advisory Council 2016-17 Members
Brian Gnatt
University of
Maryland
Tom Kelleher
San Francisco
State
University
Phillip Knutel
Babson College
Cheryl Cerny
Worcester
Polytechnic
Institute
Melissa Kwilosz
Arizona State
University
Carrie Otto
University of
Minnesota
Yannick Lejeune
IONIS Education
Group
Kalman
Sweetwine
University of
Colorado
Chris Tompkins
Indiana
University
Amjad Ayoubi
Tulane
University
COMMITTEE
CHAIR
Laura Campbell
Algonquin
College
Joanna Iturbe
University of
Colorado
Rebecca Joffrey
Cornell
University
Florence Parodi
University of
Miami
SECRETARY
Kathleen
Lueckeman
Maryville
University
CHAIR
Erin Smith
Northeastern
University
Collen Whelan
Providence
College
IMMEDIATE
PAST CHAIR

5. Benefits of Council Membership
Work and network with
diverse and talented peers
Participate in committees
and initiatives with schools
from across the globe
• Higher Ed Office Hours
• Higher Ed User Group
• Force for Change Grant
committee
• Salesforce.org and
partner webinars,
• and more!
Connect Collaborate LeadShare
Share professional
expertise, insights and
experiences
Serve as go-to reference in
SME area
Contribute/“give back” to
the higher education
community
Membership in private
LinkedIn group to display
on professional profile
Serve as hosts and
facilitators for meetups
and receptions at events
Help inform product
development and
roadmaps
Interact with
Salesforce.org leadership
at meetings and
throughout the year

6. Connect Collaborate LeadShare
Duties and Responsibilities of Council Members
Attend at least one of the
following annual events:
Dreamforce, Higher
Education Summit
Actively participate in
Council calls/meetings
• Participate in 50% of
calls/ meetings
(extenuating
circumstances may be
approved by the
executive committee)
Provide advice and
feedback to
Salesforce about
needs/concerns of
Higher Ed clients
Collaborate with
Salesforce.org on
higher ed content
Other duties/
responsibilities as
defined by each
term’s members
Actively participate
in/volunteer for Council
initiatives/ Committees,
including Higher Ed
Office Hours, User
Group, etc.
Present, Write Blogs,
Post in “Power of Us”
Hub and Success
Collaborate on initiatives
like the Force for
Change Grant

7. Example Council Member Attributes
• Willingness/motivation to actively volunteer and
participate
• Active in “Power of Us Hub” and/or “Success”
Community
• Participant in the Higher Education User Group
• Frequent reference for prospective Salesforce
customers
• Resource for Salesforce best practices
• Guest blogger for Salesforce and/or Salesforce.org
• Presenter at Salesforce and/or Salesforce.org events
• Presenter about Salesforce at higher ed conferences
• Thought leader willing to give feedback on customer
experience, product, use case, pricing and roadmap to
Salesforce and Salesforce.org
• Volunteer participant in current council initiatives
• Senior-level higher ed subject matter expert using
Salesforce

8. Membership and the Officer Succession Model
Member
Committee
Chair
Secretary Vice Chair Chair
Immediate
Past Chair
All nominees are considered for member status in the council
Membership is for one year
With the exception of officers, current members need to submit nominations each year just as new
members do
Nominees may designate their interest in becoming an officer
With the exception of the founding and appointed officers, all officers will begin as
the Committee Chair and proceed through each office, serving for one year in
each officer position

9. Council Nomination Process
Nominations will be accepted each year through June 30
• Nominations will be accepted through an online form only
• An executive committee member will interview each nominee
• The executive committee will vote on all nominations between
July 1 and September 30 each year
• Terms of approved nominees will begin on October 1 annually
New members are expected to attend the in-person meeting the day before
Dreamforce
Note: Membership is person-oriented, not school-oriented.
Schools can have only two members annually, one of which is the voting member.
If the first member is an officer, the officer receives voting rights.

10. Questions?
Connect with us in the Power of Us HUB
https://powerofus.force.com
Find more information at
www.salesforce.org/highered/higher-ed-advisory-council/