Each and every day, millions around the world work tirelessly to pick­up where others have left off... · Feeding and housing the poor · Delivering care to those in need · Conserving earth’s most precious resources · Speaking up for those without a voice. The Salesforce.com Foundation is honored that gamechangers at more than 22,000 nonprofits choose salesforce.com’s cloud, social and mobile technologies to help them deliver so many different solutions to improve communities around the world. And that is why we are so excited to unveil Salesforce1 for Nonprofits – the most complete solution set in the nonprofit industry. Salesforce1 for Nonprofits offers solutions for program management, community engagement, marketing communications and fundraising to empower nonprofits to run their organizations from their phones. It is built from the ground-up for the mobile and social era. Learn more and register now for next week’s webinar to get a glimpse of the future of the nonprofit social change community. Gamechangers, your time has come.

1. Become a Connected Nonprofit
Helping Gamechangers Change
the World – Introducing:

2. Salesforce.com Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking
statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves
incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections
of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for
future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and
customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and
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are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

3. #1 in Enterprise Cloud Computing & CRM
#1
#1
Enterprise Cloud
Computing Market
Share
World’s Most
Innovative Company
2011, 2012, 2013
#1
Salesforce:
World’s Most #1
CRM
Market Leader:
Enterprise, MidMarket,
SMB & Salesforce
Automation
#1

4. 1%
Product
Equity
Time
620K+
Hours
Service
$65M+
Grants
22K+
Nonprofit +
Education
Organizations
1-1-1
Model
Adopted
by

5. Nonprofits
Higher Ed
Technology Innovation
Employee Giving / Volunteering
Communities
Grants
Our Social Enterprise Model
Product : Resources : Time
Best-in-Class
Technology

6. Proven Success Across the Nonprofit Sector
%
84
Improved Ability to Achieve Mission
%
%
86
Improved Overall Efficiency
%

7. Benefits of Multi-Tenant Cloud Computing:
Enterprise
Cloud Computing
Fast Easy Open Flexible Trusted
No Hardware
No Software
Automatic Upgrades
Scalable
Any Device
Data Portability
Transparency
Real-time Status
App Marketplace
Extensible

8. Nonprofits face tough
realities

9. Current Challenges Faced by Nonprofits
Greater
Accountability
Legacy
Systems
Greater
Competition
Connected
World
5BSmart
Phones
By 2017
Social
Connected
50B
Connected
Products
4.5B
Aggregat
e Social
Users
Image source: silabs.com/iot
58%Faster
Deployment
4.5B
Aggregate
Social Users
Social
Cloud
Mobile
2001 2011
25%
0.5%
% of Nonprofit Growth
% of For-Profit Growth
%
“You can achieve amazing
progress if you set a clear
goal and find a measure that
will drive progress toward that
goal. This may seem pretty
basic, but it is amazing to me
how often it is not done and
how hard it is to get right.”
Bill & Melinda Gates Foundation
Annual Letter, 2013
• Fragmented systems
create silos
• Expensive and
difficult to use
• Lack mobile and
social

10. Is Your Organization Built for the Connected Era?
Do you communicate
effectively?
Can you deliver
programs & services
with just a few clicks
from anywhere?
Are you engaging and
strengthening your
community?
Are you raising all of
the resources you
can?

11. What if your organization could be
fully connected anytime, anywhere?

12. Marketing
Communications
Fundraising
• Multi-Channel Marketing
• Email Marketing
• Marketing Automation
• Social Engagement
• Donor Management
• Events Management
• Volunteer Management
• Grants Management
Introducing…
Community
Engagement
• Social Intranet
• Member Community
• Affiliate/Chapter
Community
• Partner Community
Program
Management
• Case Management
• Call Centers/Hotlines
• Advocacy/Policy
Tracking
• Grant Portfolios

13. The Connected Nonprofit with
Raise More
Resources
Communicate
More Effectively
Engage and
Strengthen Your
Community
Deliver Better
Programs and
Services
Connected
Partners
Connected
Programs
Connected
Staff
Connected
Supporters

14. Can You Deliver Programs and Services
With Just a Few Clicks From Anywhere?
• Quickly build apps for your mission
• Streamline and simplify case management
• Connect hotlines and call center agents
across any channels
• Follow and influence the policy that
matters

15. • Leads the global fight to protect 27M+ victims of modern-day slavery
• Fields 100,000+ calls per year to hotline via phone, email, web, and text
• Real-time dashboards prove real-time impact
Polaris Project Guides Victims of Human-Trafficking to Freedom
“Salesforce lets us do things that we wouldn’t
have been possible otherwise with the size of
our staff and budget.”
—Polaris Project

16. Can You Engage and Strengthen
Your Communities?
• Surface the best ideas
• Deepen member engagement through
branded, private communities
• Build alignment, share information, and
elevate best practices
• Connect with your partners and volunteers

17. • Largest organization serving today’s veterans with 300,000 members and supporters
• Private social network builds community by connecting veterans to support, training, rewards
and each other
• 5X increase in members, 38K+ new applicants, 75 new corporate partners requestsa
IAVA Builds the Modern Veterans Hall Online
“We’re building community among the people
who served our country with help from Salesforce.”
— Paul Rieckhoff, Founder and CEO,
Iraq and Afghanistan Veterans of America

18. Do You Manage Communications
Effectively?
• Manage all of your content and
campaigns in one place
• Personalize and automate constituent
journeys
• Identify and engage in conversations
about your organization and cause

19. • Listens to thousands of conversations in Social Media Command Center
• Disseminates critical information via social channels in the first 24 hours following disaster
• Monitors social media activity to ensure information is accurate & up to date
• Volunteers from previous disasters engage with advice
American Red Cross Helps People Faster with Salesforce
“ExactTarget Marketing Cloud gives us ways to
measure the effectiveness of our community
outreach.”
–Laura Howe, Vice President of Public Relations, American Red Cross

20. Are You Raising All of the
Resources You Can?
• Manage multi-channel fundraising
campaigns
• Create events that connect donors
and volunteers with your mission
• Streamline your grant management
and reporting

21. • Serves 150,000 students in schools that contribute 50% of nation’s dropouts
• Tracks and visualizes every donor interaction from corps members to corporate partners
• Salesforce will allow program to scale from 25 to 38 cities by 2023
City Year Fights the National Dropout Crisis with Salesforce
“Salesforce allows us to look at our donors
holistically.
–Toni Burke, Executive Director, City Year San Jose/Silicon Valley

23. How Do I Become a Connected Nonprofit?
The Connected Nonprofit
Roadmap
Implementation PartnersPartner Solutions Built on
Salesforce1 Platform