2. Origin of GOOGLE
ď‚— Google began in March 1996 as a
research project by Larry Page and
Sergey Brin, Ph.D. students at Stanford
working on the Stanford Digital Library
Project .
 The SDLP's goal was “to develop the
enabling technologies for a single,
integrated and universal digital library.”
ď‚— They started looking actively for potential
partners interested in licensing their
search engine technology.
3. ď‚— Larry and Sergey contacted many people
including friends and family. One of the
people they got in touch with was David
Filo (Filo), the founder of Yahoo, a leading
portal.
ď‚— Filo complimented them for the 'solid
technology' they had built, but did not
enter into any agreement with them.
Instead, he encouraged them to start their
own company.
ď‚— Help came in the form of a faculty member
from Stanford University who introduced
them to Andy Bechtolsheim
4. GOOGLES MISSION
 Google’s mission statement and corporate culture
reflect a philosophy that you can “make money
without doing evil” and that “work should be
challenging and the challenge should be fun”.
These beliefs dominate life at Google. The official
mission statement of the company is to “organize
the world’s information and make it universally
accessible and useful.”
ď‚— In 2006, Google was selected by MBA students as
the ideal place to work. In 2007 and 2008 Fortune
Magazine named Google the Number 1 employer
in their annual 100 Best Companies to Work For.
5. Recruitment
ď‚— Sergey and Larry also focused on recruiting
people with the right frame of mind. They were
themselves personally involved in the recruitment
process. In order to attract high performing
candidates, Google posted top ten reasons to
work for Google on its website .
ď‚— Google recruited people with diverse skills and
qualities . While recruiting, Google attached a lot
of importance to academic excellence as revealed
in grade scores in SAT and other graduate exams.
To get an interview call from Google, a person had
to be from a top-ranking university...
6. Innovations at Google
ď‚— Google management also focused on encouraging
innovation and creativity at the workplace.
ď‚— It realized that to maintain its growth, the
company had to come out with new
products/features.
ď‚— The company faced problems on how to tap ideas
that could be turned into successful products Said
Silverstein, "We always had great ideas, but we
didn't have a good way of expressing them or
capturing them." To overcome the problem,
Google set up an internal web page for tracking
new ideas...
7. Google's Organizational Culture
ď‚— Google had an informal work culture at
Googleplex (its headquarters). Both Larry and
Sergey wanted to make Google a fun place to
work. Reflecting their beliefs, the Googleplex was
decorated with Lava Lamps and painted in the
bright colors of the Google Logo
ď‚— Googlers were allowed to bring their pets in to the
workplace, and were themselves provided with
free snacks, lunch and dinner prepared by a
celebrity chef Charlie Ayers. The Googleplex had
snack rooms offering Googlers cereals, gummi
bears, cashew nuts and other snacks along with
fruit juices, soda and cappuccino..
10. ď‚— one of the coolest programs at Google is
the 20% time program.
ď‚— All Engineers at Google are encouraged
to spend 20% of their work time on
projects that interest them.
ď‚— Not only does this keep Engineers happy
and challenged, its also good business
ď‚— some estimates put half of all new
product launches can be directly attributed
to projects that came from the 20% time
program.
11. 10 REASONS TO WORK IN
GOOGLEď‚— Lend a helping hand. With millions of visitors every month,
Google has become an essential part of everyday life—like a
good friend—connecting people with the information they
need to live great lives.
ď‚— Life is beautiful. Being a part of something that matters and
working on products in which you can believe is remarkably
fulfilling.
ď‚— Appreciation is the best motivation, so we've created a fun
and inspiring workspace you'll be glad to be a part of,
including on-site doctor and dentist; massage and yoga;
professional development opportunities; on-site day care;
shoreline running trails; and plenty of snacks to get you
through the day.
ď‚— Work and play are not mutually exclusive. It is possible to
code and pass the puck at the same time.
ď‚— We love our employees, and we want them to know it. Google
offers a variety of benefits, including a choice of medical
programs, company-matched 401(k), stock options, maternity
and paternity leave, and much more.
12. ď‚— Innovation is our bloodline. Even the best technology can be
improved. We see endless opportunity to create even more
relevant, more useful, and faster products for our users.
Google is the technology leader in organizing the world’s
information.
ď‚— Good company everywhere you look. Googlers range from
former neurosurgeons, CEOs, and U.S. puzzle champions to
alligator wrestlers and former-Marines. No matter what their
backgrounds Googlers make for interesting cube mates.
ď‚— Uniting the world, one user at a time. People in every country
and every language use our products. As such we think, act,
and work globally—just our little contribution to making the
world a better place.
ď‚— Boldly go where no one has gone before. There are hundreds
of challenges yet to solve. Your creative ideas matter here
and are worth exploring. You'll have the opportunity to
develop innovative new products that millions of people will
find useful.
ď‚— There is such a thing as a free lunch after all. In fact we have
them every day: healthy, yummy, and made with love.
13. BENEFITS
ď‚— Health care for you and your family, plus on-site physician and
dental care at our headquarters in Mountain View, California and our
engineering center in Seattle, Washington
ď‚— Vacation days and holidays, and flexible work hours
ď‚— Maternity and parental leave, plus new moms and dads are able to
expense up to $500 for take-out meals during the first four weeks
that they are home with their new baby
ď‚— Google Child Care Center, just five minutes from Google
headquarters in Mountain View
ď‚— Back-up child care helps California parents when their regularly
scheduled child care falls through
ď‚— Free shuttle service to several San Francisco, East Bay, and South
Bay locations
ď‚— Fuel Efficiency Vehicle Incentive Program
ď‚— Employee discounts
ď‚— Onsite dry cleaning, plus a coin-free laundry room in the Mountain
View office
14. ď‚— A Critique of Google's Culture
ď‚— Many analysts feel that Google's zero per cent employee
turnover rate during the dotcom boom, was a testament to its
salubrious organizational culture.
ď‚— But not everyone was convinced that Google had got it right
in terms of its work culture. They felt that company's culture
was not set to manage its growth.
ď‚— A 12-hour working day had become norm at the company.
Google's recruitment process was also criticized by analysts.
ď‚— It was pointed out that Google had become too narrow in its
recruitment by focusing only on the academic records and
graduate ranks of the applicants rather than on experience.
Commenting on the recruitment process, one Googler said, "If
you've been at Cisco for 20 years, they don't want you." But
the management defended the recruitment process saying
that they valued intelligence and brainpower more than
experience...
15. ď‚— Work Culture at Google
ď‚— Google s mission statement and corporate culture reflect a
philosophy that you can make money without doing evil and that
work should be challenging and the challenge should be fun.
ď‚— Every employee is a hands-on contributor, and everyone wears
several hats.
ď‚— Treating employees with respect from day 1, feedback at every path,
allowances for paternity/maternity leaves, generous vacation policy
etc..
ď‚— No Googler hesitates to pose questions directly to Larry or Sergey in
the weekly all-hands meetings.
ď‚— Googlers tend to be happy-go-lucky on the outside, but Type A at
their core.
‡
ď‚— Page & Brin focus on creating a university environment within the
office
17. ď‚— Professional massaging equipment and masseurs
available.
ď‚— Onsite dry cleaning, plus a coin free laundry room in the
Mountain View office
ď‚— Google Child Care Center, just five minutes from Google
headquarters in Mountain View
ď‚— Back-up child care helps California parents when their
regularly scheduled child care fails through
ď‚— Free shuttle service to several San Francisco ,East Bay, and
South Bay locations
ď‚— Break rooms packed with a variety of snacks and drinks to
keep Googlers going.
ď‚— Five onsite doctors, free of charge
18. Recruitment and Selection
‡
ď‚— Up to 8 rounds of interviews for each Position
ď‚— Expect a mix of intelligence and enthusiasm in
employee
prospective
ď‚— Globally diverse workforce
ď‚— Google's U.S. workforce is 32% female, higher than
many other technology companies.
 ‡ Non Performance of Employee is regarded as
Recruiters fault
19. Training and development
ď‚— Minimum of 120 Hours of Training per
year
ď‚— This provides competitive advantage
Growth path for every Individual
ď‚— Free to choose any type of training for
self development:
20. Monetary benefits:
ď‚— Education Reimbursement Plan:
Up to $8,000/year in tuition reimbursement for pre-approved, work-relevant courses
‡
ď‚— Global Education Leave program:
Enables employees to take a leave of absence to pursue further education for up
to 5 years and $150,000 in reimbursement.
‡
ď‚— Stock Options:
hold them or sell the stock transfer (sell) their options to a financial institution through
a competitive bidding process.
‡
ď‚— Take-out Benefit:
Allows new parents to be reimbursed for up to $500 within the first 4 weeks that they
are home with the baby.
‡
ď‚— Fuel Efficiency Vehicle Incentive Program:
It provides a$5,000 rebate to employees purchasing hybrid cars.
21. Employee employer communication at google
ď‚— Treating employees with respect from day 1,
ď‚— taking f eedback at every path.
ď‚— No Googler hesitates to pose questions directly to
Larry or Sergey I n our weekly all-hands meetings.
ď‚— Regular surveys and internet blogs
ď‚— Two-way communication
ď‚— Google is known for having an informal corporate
culture