A cheat sheet from my Fix Your Facebook seminar. Please contact me if you have more questions on how to use Facebook for your business. You can find more Facebook ideas and advice on my site: http://birminghamblogging.com/tag/facebook/

1. Fix Your Facebook
Possible problems with your company’s Facebook page
• It’s lost among the millions of other pages.
• Your fan page became the goal rather than the channel.
• Your fan page is focused on you and not your fans.
Solutions
• Know your place in the Facebook universe.
• Post regular status updates.
• Market your Facebook page.
• Let’s have conversations about ________________________________ .
• Know your goal.
• Fans?
• Site traffic?
• Research?
• Sales?
• Promotions?
• Customer service?
• Our goal on Facebook is to ____________________________________ .
• Know your fans
• How can you solve a problem for them?
• Listen to their complaint?
• Brighten their day?
Bonus tips
• At 25+ fans, set your page’s vanity URL at facebook.com/username/.
• That little box in the upper left helps your SEO.
• Use @mentions to highlight fans, sneak onto their walls.
• Your age restrictions determine your visibility on Google and to non-Facebook
users.
• You can link to specific tabs on your fan page, even create a custom landing tab.
Free download From the BBJ Questions for Wade Kwon?
A PDF of this cheat sheet My Birmingham Business • mail@birminghamblogging.com
can be found at Journal column: • Twitter: @WadeOnTweets
http:/itswa.de/fb-pdf. http://itswa.de/facebook-fixes. • http://birminghamblogging.com