David Simons created an online course to teach business owners and ministries how to use Facebook effectively. The course covers setting up a Facebook page, developing a content strategy, and proven methods for growing a page rapidly. These growth methods include sharing interesting content from Pinterest, providing business or ministry tips, encouraging users to like and share posts, using video, incorporating humor, and being consistent with a posting schedule. The goal is to help organizations learn how to utilize Facebook's features to bring awareness to their brand or cause and engage with their audience.

1. How to Use Facebook to Grow your
Business or Ministry
By: David D. Simons
Go To: www.KingdomBizSolutions.com for a FREE
SOCIAL MEDIA PLAN TEMPLATE

2. I am A Social Media Enthusiast
I blog for soshable.com, socialmediatoday.com, and
BeingEncouraged.com
I have been using social media for personal use and
marketing since 2007 (WOW 7 YEARS!)
I have helped business owners, churches, non profits, &
Fortune 500 companies with their social media presence
I run Kingdom Business Solutions which helps kingdom-
minded business owners to help develop their online
presence, through websites, social media, and Search
Engine Optimization.
I currently work for TerraCycle the worlds leader in
upcying and recycling. I manage all the digital media
assets for the company and instruct, train, and develop
the social media teams 26 different countries.
What is my Background

3. Currently have over 350,000 users and
growing by 50,000 per week!
(as of 10/14/11)
TerraCycle has a large social media presence, including, our Facebook
game, TrashTycoon, which offers an opportunity for our brand
partners to be featured and Twitter where we have over 50,000
followers.
David Simons,
PR
What is my Background

4. In the US we currently have over
60,000 fans on Facebook.
On Twitter we have over 29,000
Fans.
We use social
media to
share the
latest content,
answer
questions
from our fans,
and promote
enaging
contests.
What is my Background

5. Awards and Acclaim

6. Why AM I DOING THIS???
I created this course because I have so many business owners
and ministry leader that are lost when it comes to social media
and online marketing. Usually the first thing people think of
when they here of social media is Facebook, so I thought it
would be a great idea to start here.
I believe that when you see a problem one shouldn’t complain
about it but instead do something about it.
This course is for anyone who wants to utilize Facebook in a
better sense for their business or ministry.
I decided to focus on these two groups because I can feel the
pain points of these two groups the most. Being part of a youth
ministry at my church, and being a business owner as well I
can understand and relate with the challenges of marketing to
your audience with limited resources.
I created this course so that you can feel confident and learn
the skills necessary to bring awareness to your product or
service and make an impact in your community!

7. Why I Created this Course
There are so many business owners, nonprofit organizations,
causes, and ministries that I want to help but since I can’t be
everywhere at once and have to make sure I have time for my
family and loved ones, I decided to create this course so you
can always have this resource at your disposal. You can ask me
any questions you want as well, and I will be putting together
videos and resources to answers those questions. This course
will have continuous updates and developments as things
change. Also if you need further help and feel overwhelmed by
the whole process me and my team are willing to discuss our
services that may be of benefit to you.
Lastly I truly want you to learn so please do not continue onto
another segment of videos until you have IMPLEMENTED what
was taught. Even Facebook founder, Mark Zuckerburg said,
Done is better than Perfect! So you don’t have to get it perfect
you just need to commit yourself to take ACTION. I am here to
help you on this journey to mastering Facebook for your
Business or Ministry so lets DIVE IN!

8. What You Will Learn How to Do:
*How to setup your Facebook Page for success
Setting up a profile from scratch
*How to develop a social media content strategy
- Becoming a resource for people
- 7 types of content you can create today!
*How to grow your fan page rapidly
- Understanding the purpose of your page
- 3 Proven strategies that will grow your page
*Free tools you can use to make managing a Facebook page

9. Why Do I Need to use Social Media?
Almost 58 million Americans Use Social Sites Daily

10. It took 38 years for radio to reach 50 million users,13 years for TV, 7 years for the internet,
Facebook added 200 million users in less than a year
Social Media is not a fad and its still growing growing!
Why Do I Need to use Social Media?

11. Social media for business statistics
78% of consumers trust peer recommendations only
14% trust advertisements
36% of social media users post brand-related content
50% of people follow brands in social media
41 percent of the class of 2011 used social media in
their job search
38% of CEOs label social media a high priority, and
57% of businesses plan to hike their social media spend
in 2013
One in three small businesses are now using social
media

12. Facebook & Twitter Social Media Stats
Facebook has over 1 billion users worldwide
There are over one billion facebook posts per day
There are 2.7 billion likes/comments per day
There are 250 million photos uploaded each day

13. Step 1:Building a Facebook Page
Where do I start???
Choose a Classification
https://www.facebook.com/pages/create.php
Once there, choose from one of the following six
classifications:
- Local business or place
- Artist, band, or public figure
- Company, organization, or institution
- Entertainment
- Brand or product
- Cause of community

14. Step 2:Building a Facebook Page
2) Complete Basic Information
Upload Photo
Facebook will now prompt you to upload the main
photo for your page. This photo will appear as your icon
every time you comment on a post or appear in news
feeds. Ideally, it should be your company logo. The
actual dimensions of your profile picture is 180X180.
This will shrink on your page to appear as
125X125.
About Section
Next, you need to write your 'About' information. This small blurb will serve as the main 2-3
sentence description for your company. It will be on your main page, so make it descriptive but
succinct. Be sure to include a link to your company website as well. Also ensure that this
information differentiates your brand, making your page even more appealing to potential
followers.

15. Step 3b:Building a Facebook Page

16. Profile Setup
STEP 3
About Section Next, you need to writ
e your 'About' information. This small
blurb will serve as the main 2--
‐3 sentence description for your comp
any. It will be on your main page, so
make it description but succinct. Be s
ure to include a link to your company
website as well. Also ensure that this
information differentiates your brand,
making your page even more appeali
ng to potential followers.

17. Step 3a:Building a Facebook Page
Edit Your Page
The 'Edit Page' option in the upper right provides
various options. The first option, 'Update Info,'
allows you to update the basic information you
provided earlier. This will also allow you to enter a
description, which is an extended version of the
'About' information you entered earlier.
You can also manage the roles of your page administrators. This allows
you to invite various employees from your business to be administrators
on your Facebook page in order to respond to comments or messages
Often, marketers get so excited they started a Facebook page that they invite
users right away. But challenge yourself to think about a more strategic method
for inviting users. First, you want your page filled with content. Then invite your
brand advocates to start engaging with that content.

18. Profile Setup
Choose a Classification
https://www.facebook.com/pages/create.php
Once there, choose from one of the following six classifications:
- Local business or place
- Artist, band, or public figure
- Company, organization, or institution
- Entertainment
- Brand or Product
- Cause or Topic
STEP 4

19. Profile Setup
STEP 5
You can also manage the roles of your page administrators.
This allows you to invite various employees from your busin
ess to be administrators on your Facebook page in order to
respond to comments or messages

20. Fill Up Your Content
STEP 6
Ofen, marketers get so excited they started a Facebook page that they inv
ite users right away. But challenge yourself to think about a more strateg
ic method for inviUng users. First, you want your page filled with content
. Then invite your brand advocates to start engaging with that content.

21. Social Media Graphics:
Make your own Facebook Cover page or get one made for you through Fiverr,
CoverCanvas / SiteCanvas, Timeline Cover Banner, FirstCovers, Face It Pages,
Facebook Profile Covers, Coverjunction, Fiverr
,
STEP 8

22. Fill Up Your Tab Icons
STEP 9
You have 3 places to put Custom Tab Icons the Photos is automatic,
include items to market yourself

23. Become a Resource
How to Develop a Social Media
Content Strategy

24. Content Strategy
It’s NEVER About YOU,
It’s About THEM!!!!!!

25. PROVEN STRATEGIES TO INCREASE GROWTH
Find Interesting content on Pintetest,
like DIY Projects, Upcycled art or
products, and garden projects. For
TerraCycle US and TerraCycle Canada
we have seen boost in fans,
engagement, and awareness from
sharing content that is applicable in
the lives of our fans. Good content is
king!
Find “Pinteresting” Content

26. Share Business or Ministry Tips!

27. ASK PEOPLE TO LIKE, SHARE, or COMMENT!

28. USE VIDEO!
Create short videos to minister to people or tell them about your product or service

29. Humor is KEY!

30. What is the Purpose for your Page
What is the Purpose for your Page
• Sales
• Ministry
• Web Traffic
• Email Gathering
• Awareness
• ????

31. TOP TEN GENERAL TIPS FOR GROWTH
1. You must
Research and
Read about
Social Media
3. Find what
works and keep
doing it!

32. 3 Proven Tools for Growth Strategies
28. CONSISTENCYBeing consistent on your fan
page will make you more “likeable”. If
someone is checking your page out and you
haven’t posted there in months, guess what?
They are going bye-bye! Make sure you post
and interact with your fans regularly.29. GREAT
CONTENTQuality content is obviously a great
first and, most importantly, lasting impression.
Providing great content that is of value to your
fan base is going to keep people coming back,
engaged and SHARING your page with others.

33. PUT SOCIAL ICONS IN YOUR
EMAIL SIGNATURE
15. EMAIL SIGNATUREEvery email that you
send is an opportunity to share your Facebook
fan page. Check out the email signature tool
wisestamp for a creative way to link to your
social profiles.

34. Invite your friends, and tell your friends
to invite their friends!!!

35. FACEBOOK DO’S

36. FACEBOOK DON'TS

37. What we will cover:
Programs to Create Your Own
Graphics1. Picmonkey.com – Free and
Paid: http://www.picmonkey.com/$4.99/mon
th2. ipiccy.com –
Free: http://ipiccy.com/3. befunky.com – Free
or
Paid: http://www.befunky.com/$4.95/month
or $24.95/year4. picadillo.com –
Free: http://www.picadilo.com/editor/5. Phot
ocat.com –
Free: http://www.photocat.com/a. Mobile or
web versions available6. Google+ Photo
Editor - Free but you have to use Chrome
browser7. Pixlr - Free (I
think): http://pixlr.com/Mobile or web
versions available8. Sumopaint - Free and
Paid: http://www.sumopaint.com/app/9. Can
va - www.canva.com - Beta

38. Tools To Save Time
1. Manage Flitter – Free and
Paid: http://manageflitter.com/
2. Hootsuite – Free and
Paid: http://www.hootsuite.com/
3. Facebook Graph Search – Free
: http://www.facebook.com/
4. Twitter Search – Free
: http://www.twitter.com/search

39. Tools For Relationship Building
1. Hootsuite – Free and Paid: http://www.hootsuite.com/
2. Commun.it – http://commun.it/
3. Feedly - http://feedly.com/
4. Buffer - http://bufferapp.com/
5. Dlvr.it - http://dlvr.it/
6. Post Planner - http://www.postplanner.com/
7. Buzz Sumo - http://buzzsumo.com/
8. Buzz Stream - http://www.buzzstream.com/
9. Zapier - https://zapier.com/
Tools For Relationship Building

40. Tools For Optimizing Content
1. Google AdWords Keyword Planner –
https://adwords.google.com/ko/keywordplanner
2. Open Site Explorer - http://www.opensiteexplorer.org/3. Yoast -
http://yoast.com/wordpress/seo/

41. Tools For Creating Content
1. Canva - https://www.canva.com/
2. Sparkol - http://www.sparkol.com/
3. Pinstamatic - http://pinstamatic.com/

42. Tools For Analyzing
1. Google Analytics - http://www.google.com/analytics/
2. Tailwind - http://www.tailwindapp.com/
3. Twtr Land – http://twtrland.com/

43. Facebook & Twitter Social Media Stats
An easy way to do a quick giveaway is to
create an incentivized post. It can be a
picture, a “caption this” type post, a
question, a discussion question or
anything that stirs up engagement.
Notice in the post we use wording that
suggest a fan “may” win a prize. Due to
Facebook rules we don’t directly ask for
people to post to win a prize.
2. Posting with an incentivized one time giveaways

44. Facebook & Twitter Social Media Stats
Every photo, quote, scripture, etc. can
be put into a Social Media style
guide. (You will need a graphic
designer to create this for you)
3. Custom Style Guide Graphics

45. Great Facebook Ministry Examples
Facebook.com/ChristiaNetcom

46. Resources Page
http://thesocialskinny.com/
http://www.socialnomics.net/
http://www.socialmediaexaminer.com
http://www.sleeplessmedia.com
Http://www.Hubspot.com
http://www.communicatejesus.com
http://www.Mashable.com
http://www.Forbes.com
https://www.facebook.com/about/grap
hsearch
ANY QUESTIONS???