Facebook is enhancing web connectivity to foster more social experiences, introducing the 'like' button and social plugins that allow users to share content seamlessly. The Open Graph protocol enables richer representation of real-world entities on websites and facilitates user engagement through features like comments and activity feeds. Privacy controls remain intact, ensuring users can manage their data and permissions effectively.

1. Media Minute
Facebook Updates

2. The Social Web
“We are making it so all websites
can work together to build a more
comprehensive map of connections and
create better, more social experiences
for everyone.”
“We are building
a Web where the
default is social.”
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3. The Like Button
“Become a Fan” is now “Like”
Three Levels:
1. iframe
2. XFBML Tag and JavaScript SDK
- Dynamic Size
- Users Add Comments
3. Open Graph Protocol
- Pages In More Places
- Publish Stream Stories
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4. The Open Graph
The Open Graph is designed for web pages
representing profiles of real-world things:
Movies
Sports Teams
Celebrities
Restaurants
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5. The Open Graph
Based on the data you provide the Open Graph,
your pages show up richly across Facebook:
User Profiles
Search Results
News Feed
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6. Social Plugins
Like Button: Lets users share pages back
to their Facebook profile with one click.
Recommendations: Gives users
suggestions for pages they might like.
Login with Faces: Shows profile pictures
of user's friends who already signed up.
Comments: Lets users comment
on any piece of content.
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7. Social Plugins
Activity Feed: Shows users what their
friends are doing with likes & comments.
Like Box: Enables users to like a
Facebook Page & view its stream.
Facepile: Shows profile pictures of user's
friends who have already signed up.
Live Stream: Lets users share &
comments in real-time.
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8. Social Plugins
Code: Add social plugins to any site with
just one line of HTML.
Data: No data is shared with sites on
which they appear.
Privacy: Users have the same control
over what they can see and share as they
already have on Facebook
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9. Facebook Data
Permission: All requests for permission
are now combined into a single window.
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10. Thank You.
Contact:
Swirl Integrated Marketing
swirl.net/contact
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