Facebook's Open Graph may be the most radical marketing innovation to date.
Here are some examples of how Facebook technology is "taking over the web" and the opportunities it presents to marketers.
Presentation made to students at NYU, 02.24.2011.
Facebook not just social networking- Facebook marketingMumbai Angels
Facebook is just not social networking site but more than that. You can grow your business from facebook and generate more sales and revenue.
This slides teaches you about facebook marketing and how effective it is.
After acquiring several geosocial networks, Facebook has launched Nearby, its own local search tool. Personalized search results are influenced by users’ friends’ check-ins, recommendations, and likes. This POV introduces Facebook Nearby and provides supplemental materials covering competitors like Foursquare and Yelp, as well as steps for brand implementation.
Social vs Facebook. Is the Facebook page enough as a digital channel for a br...Tribal Fusion
Tom Roychoudhary from chief innovations officer, MCN Middle East Communications, presentation from Tribal Fusion Big Digital Landscape Event in Dubai, May 2012.
EFM Morning Brew: Social Media Update - New Tools for Branding with Social MediaE Factor Media (EFM)
Social media is an evolving landscape, and sometimes it's overwhelming to keep up. Through a recent Morning Brew we had at EFM (www.efmexperience.com), we helped local marketing professionals understand the newest landscape in social media, explaining latest changes in the channels and best practices by companies big and small.
Facebook not just social networking- Facebook marketingMumbai Angels
Facebook is just not social networking site but more than that. You can grow your business from facebook and generate more sales and revenue.
This slides teaches you about facebook marketing and how effective it is.
After acquiring several geosocial networks, Facebook has launched Nearby, its own local search tool. Personalized search results are influenced by users’ friends’ check-ins, recommendations, and likes. This POV introduces Facebook Nearby and provides supplemental materials covering competitors like Foursquare and Yelp, as well as steps for brand implementation.
Social vs Facebook. Is the Facebook page enough as a digital channel for a br...Tribal Fusion
Tom Roychoudhary from chief innovations officer, MCN Middle East Communications, presentation from Tribal Fusion Big Digital Landscape Event in Dubai, May 2012.
EFM Morning Brew: Social Media Update - New Tools for Branding with Social MediaE Factor Media (EFM)
Social media is an evolving landscape, and sometimes it's overwhelming to keep up. Through a recent Morning Brew we had at EFM (www.efmexperience.com), we helped local marketing professionals understand the newest landscape in social media, explaining latest changes in the channels and best practices by companies big and small.
Doing Business Socially on Facebook | Wahine Media at Pacific New MediaWahine Media
Your business has a Facebook page, now what? How do you find and build an audience? Find out what it takes to be visible on Facebook and how to build a vibrant community through outreach and engagement, who to talk to and how. Engagement is the magic 'key to the city' but it takes time. Step through time-saving and helpful tools, get insider tips and, during demonstration, analyze your page and make adjustments real-time. This is a fast-paced class so bring your laptop and a basic understanding of Facebook.
Prerequisite: An open, active Facebook account.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience.
Taught by Social Media Club Hawaii (SMCHI) professional member.
With over 500 million users worldwide and unprecedented targeting capabilities, Facebook offers a unique opportunity to efficiently connect with your customers before they even search for your products. In this detailed overview of Ads and Pages, you will learn all about Facebook's product offerings, audience breakdown, best practice and position on gaming. The session will also allow time for a comprehensive Q&A session.
Nikki Lannen, UK & Ireland Representative, Facebook
Basno specializes in manufacturing digital goods to be displayed on social networking sites as a way for individuals to showcase personal allegiances, accomplishments, and memberships. We work with companies from Equinox to New York City Marathon to HBO. While our mission to create and disseminate quality digital goods is constant, we aim to personalize the Basno experience for each customer. Thus what we do for one company is not necessarily what we do for another. Want to know more? Please view the presentation titled "BASNO DIGITAL GOODS."
Red Stampede User Guide: Marketing & CommunicationsHFT
An action-oriented suite that provides you and your activist’s peer-2-peer communication tools designed to leverage the personal relationships of your existing supporters to grow your community faster, solidify constituent loyalty, and ultimately cultivate longer – deeper relationships with your constituents.
This introductory course to Facebook Marketing explains the benefits of a Fan Page, the value of content creation, communication style, building your fan base organically and expanding your reach through Facebook ad marketing.
Three billion people click "Like" everyday! Here's a quick and dirty overview on Facebook and ideas on how brands can use Facebook to engage and interact with their consumers and fans!
A look at Facebook's updated Open Graph protocol, including what it is, how it works, the benefits, and what you can do to start taking advantage of what Open Graph provides to enhance your marketing and advertising.
This presentation was made for "Facebook Dev Meetup Kathmandu" held on 3rd April, 2016.
In this presentation, we talk about Facebook's Social Graph, Facebook Open Graph v2.5 and How we can use the api to build our apps. We explore the Graph API using Facebook's Graph API Explorer.
Doing Business Socially on Facebook | Wahine Media at Pacific New MediaWahine Media
Your business has a Facebook page, now what? How do you find and build an audience? Find out what it takes to be visible on Facebook and how to build a vibrant community through outreach and engagement, who to talk to and how. Engagement is the magic 'key to the city' but it takes time. Step through time-saving and helpful tools, get insider tips and, during demonstration, analyze your page and make adjustments real-time. This is a fast-paced class so bring your laptop and a basic understanding of Facebook.
Prerequisite: An open, active Facebook account.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience.
Taught by Social Media Club Hawaii (SMCHI) professional member.
With over 500 million users worldwide and unprecedented targeting capabilities, Facebook offers a unique opportunity to efficiently connect with your customers before they even search for your products. In this detailed overview of Ads and Pages, you will learn all about Facebook's product offerings, audience breakdown, best practice and position on gaming. The session will also allow time for a comprehensive Q&A session.
Nikki Lannen, UK & Ireland Representative, Facebook
Basno specializes in manufacturing digital goods to be displayed on social networking sites as a way for individuals to showcase personal allegiances, accomplishments, and memberships. We work with companies from Equinox to New York City Marathon to HBO. While our mission to create and disseminate quality digital goods is constant, we aim to personalize the Basno experience for each customer. Thus what we do for one company is not necessarily what we do for another. Want to know more? Please view the presentation titled "BASNO DIGITAL GOODS."
Red Stampede User Guide: Marketing & CommunicationsHFT
An action-oriented suite that provides you and your activist’s peer-2-peer communication tools designed to leverage the personal relationships of your existing supporters to grow your community faster, solidify constituent loyalty, and ultimately cultivate longer – deeper relationships with your constituents.
This introductory course to Facebook Marketing explains the benefits of a Fan Page, the value of content creation, communication style, building your fan base organically and expanding your reach through Facebook ad marketing.
Three billion people click "Like" everyday! Here's a quick and dirty overview on Facebook and ideas on how brands can use Facebook to engage and interact with their consumers and fans!
A look at Facebook's updated Open Graph protocol, including what it is, how it works, the benefits, and what you can do to start taking advantage of what Open Graph provides to enhance your marketing and advertising.
This presentation was made for "Facebook Dev Meetup Kathmandu" held on 3rd April, 2016.
In this presentation, we talk about Facebook's Social Graph, Facebook Open Graph v2.5 and How we can use the api to build our apps. We explore the Graph API using Facebook's Graph API Explorer.
An introduction to Facebook Graph API and OAuth 2. This presentation covers basic example of Facebook Graph API, and including how OAuth 2 client-side flow works.
Facebook Marketing Success by Mari Smith - Gulltaggen 2011, Oslo, NorwayMari Smith
Facebook Marketing Success - Seven-Step Formula For Growing Your Business On The World's #1 Social Network.
http://gulltaggen.no/2011
http://marismith.com/gulltaggen
Building Across The Social Web - The Implications of Social Web Technologies ...Michael Lazerow
This is a first draft, preview copy of my presentation tomorrow at Web 2.0 titled "Building Across the Social Web: The Implications of Facebook Connect, Google OpenSocial and Other Social Web Technologies on Social Media Content Strategy."
Walking businesses and brands through Facebook Fan Pages. Addresses the benefits of using Facebook Pages, how to use it effectively, and how to measure your success.
This presentation is posted at http://buzzmanagerblog.blogspot.com/2009/08/facebook-for-your-brand.html
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
65% of corporate buyers choose to do business with the company that was first to add value to their buying process. In this presentation we show you how to create content that positions your sales and marketing teams as valuable experts, which is key to earning the trust of the self-educating buyer.
Employee-powered Content Marketing for EnterprisesMeddle
Content marketing is priority #1 for marketers, but it's hard to scale and remain authentic. Meddle solves this by turning Employees and Subject Matter Experts - who are not marketers - into publishers, and using their social networks for distribution and SEO.
It is no secret that employees are more credible and authentic than marketers - and can can vastly outperform traditional marketing efforts in both volume, reach, and effectiveness - as evidenced by research from IBM and Edelman's Trust barometer. However, getting these trusted individuals to create content is a challenge. They are not marketers or professional communicators - nor do they have the time or skills to take on a second job.
Key to Meddle is our curation engine which turns content employees already share to their social networks into curated, branded collections that showcase these employees' skills and insights. These collections help build your brand, SEO, and generate leads for your business.
Understanding and Evaluating Big Data Text Analytics SolutionsMeddle
As social media is transforming enterprises and consumer services, unstructured data is growing more important to business and business architecture. In this presentation I outline
- advancements and challenges in social text analytics and its role in big data analytics in the years to come.
- mistakes companies have made by applying text analytics without understanding its power or limitations.
- how machine learning is opening up for new applications of text analytics and how to evaluate the performance of text analytics systems.
- a few use cases for social text analytics and explore it's potential for extracting new insights from existing data sources.
Facebook "Pages" represents an inexpensive way for organizations and brands to establish a social networking presence. Pages can be used to create brand awareness, generate leads, introduce a product/campaign, improve reputation, collect data/content, keep an ongoing dialogue with customers
Social Media is a term for a plethora of technologies, tools and strategies that leverages the connectedness of people.
New tools appear every day which makes the market seem chaotic for marketers and corporations.
However, there are amazing opportunities for companies that manage to see the forest for the trees.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Knowledge engineering: from people to machines and back
Understanding the potential of the Facebook Open Graph and Graph API
1. Understanding the Open Graph
and Graph API
NYU – Feb, 24, 2011
By Vidar Brekke
Product Lead, Open Audience Manager
@social_vidar
2. A brief history of internet marketing
Most groundbreaking is Facebook’s Open Graph, through which Internet users
automatically identify themselves wherever Facebook’s Like button appears
3. Facebook is re-indexing the web around people
Every month, more than 10,000 new websites connect their content and visitors to the Open Graph via the Like button
4. Open Graph and Graph API potential
• Helps marketers:
– Get visitors to indentify themselves online
– Create personalized and socialized experiences everywhere
• Helps Facebook:
– Become the primary identity provider across the web
– Replace current core communications channels
– Become the the worlds largest and most powerful behavioral
ad network
– Become the THE search engine
5. Get visitors to identify themselves online
…via the Like button
6. Liking your web page triggers a Viral traffic loop
New traffic
generates
new “Likes”
as the viral
loop
continues
The update is pushed to
hundreds of friends’ Facebook
newsfeeds, generating clicks
Visitors click “Like” which generates a back to your web pages.
Facebook newsfeed message
10. Why Etsy made the specific recommendations:
…they had access to my friend Laurie’s Likes (via me!)
11. Replacing current core communications channels
• It’s all about the FLOW • Additionally. Facebook offers 3rd party
services to bring the Facebook ‘way’ to
Facebook is not just a social their own properties
network, but a communications
company where Facebook
messages, Chat, Status updates
and SMS, are all part of the same
stream-based communications
flow.
ps. Watch out for the Facebook
phone
Facebook enabled
Chat while on
Hotmail.
12. Become the the worlds largest and most powerful
behavioral ad network
• 600MM members have fed
Facebook their biographical
information as well as their
every interest and desire
• It’s all opt-in. Regulators,
please walk away…nothing
controversial here…
Oh dear Facebook, how did you know!
14. The key to all of this is the Like button
65 Million Users Click Facebook’s Like Buttons Everyday
15. Facebook wants Like buttons everywhere!
… but are websites doing much more than passing off all their
customers to Facebook?
Why should Facebook have better data on customer’s Likes,
preferences and demographics than the website owners, including
the ability to market to their visitors?
16. Before experimenting with Like buttons…
… make sure you have the tools to:
Track how many new Friends you’re
making across your web pages
Collect basic demographic data on
Friends of your pages
Communicate relevant offers to Friends of your
various web pages