This document discusses best practices and common mistakes for using Facebook Pages. It outlines five common mistakes to avoid: providing silent treatment to fans, being too self-promotional, excessive posting that can lead to unsubscribes, not providing a clear call to action for fans, and having a plain, uncustomized page. The document then highlights examples of pages that exemplify best engagement with fans, appealing overall appearance, good customer service, creative integration of Facebook features, and most original content.

1. Facebook Pages: The Good, Bad
and the Ugly
Amy Slife, Social Media Strategy
Director at Likeable Media
@aslife
Alana Brooks, Community Manager
at Likeable Media
@goodgrlgoneblog

2. The 5 Biggest Don ts
on Facebook
Silent
Treatment
Me,
Me,
Me
There
IS
Too
Much
of
a
Good
Thing
So
You
Want
Us
to
So
Vanilla
Do
What?

3. Silent Treatment
• Not responding to your
fans
• Opt for 2 way open
communication
• Positive comments vs.
negative comments

4. Me, Me, Me
It shouldn t be all about YOU
• Talking at your fans
– Telling them what to do without asking for
their engagement
• Being overly promotional
– Straight push messaging is a no-no.

5. There is too Much of a Good Thing
• Excessive status update
posting
– Impacts unsubscribe rate
and thus engagement
• Messaging frequency

6. So you Want us to Do What?
• No call to action
• Provide reasons to like your page
• CTAs and engaging status update questions

7. So Vanilla
• Lack of customization
• Optimized profile image
• Profile header thumbnails
• Welcome tabs
• Custom applications

8. So we ve seen the worst.
Now, let s see some of the best.

9. • Best Engagement
• Best Overall Appearance
• Best Customer Service
• Best Integration/Functionality
• Most Original Page

11. • Interesting content for users.
• Quick responses.
• Active with updates.
• Vocal fan base.

13. Appearance
• Suggests immediate
interaction.
• Streamlined welcome tab.
• Design is bright & simple.

15. • Quick responses to fans.
• Personalized names &
pictures.
• Utilizes Parature program.

16. And the Best Integration/
Functionality Award goes to…

17. • Connected to the
iTunes Store.
• Has store info integrated.
• Interactive playlists.
• Design is same as the store.

19. Pringles: The Original
• Content is fun
& catchy.
• Every page has a
consistent design.
• Each page incorporates
interaction.

20. Thanks!
Have a likeable day!