This presentation is all about Facebook Marketing! Learn everything from the basics to more in depth tips and tricks to get your company to be popular on the world's biggest social network.

1. DREW LARISON
@MRDREWLARISON
@MYWEBSUCCESS

2. FACEBOOK
MARKETING

3. FACEBOOK FACTS
• One of every 13 people on the planet is on
Facebook
• 71% of all Internet users are on Facebook
• Every 20 minutes 1,000,000 links are shared
on Facebook
• People spend over 700 BILLION minutes on
Facebook every month
• Facebook has never explained the purpose of
being able to poke someone

4. HOW TO CREATE A
FACEBOOK PAGE
Step 1:Facebook.com/pages/create
Step 2: Fill out information
Step 3: You’re done!

5. WEBSITE OR
FACEBOOK PAGE?
• It helps your SEO. (Search Engine Optimization)
• You’re not in control
• Lack of brand control

6. SETTING UP YOUR
PROFILE FOR SUCCESS
• Cover photo and profile picture dimensions
• Cover Photo: 851X315
• Profile Picture: 180X180
• Use as much branding as possible
• Change cover photo frequently
• Get creative
• Make sure all “About Me” information is filled in

7. EXAMPLE OF A GOOD PROFILE

8. EXAMPLE OF A BAD PROFILE

9. WHAT TO POST?
• Pictures
• Questions
• Links
• Behind the scenes news
• Industry news
• Facebook specific deals

10. HOW TO INTERACT
• Answer the phone
• Make it personal
• Keep them talking

11. HOW TO HANDLE
NEGATIVE FEEDBACK
First step is to always know what the situation is. Do not
become defensive right off the bat.
• Merited complaint
• Acknowledge the complaint
• Apologize
• Try to take the conversation offline
• Constructive Criticism
• Thank them for the suggestion and also for their business
• Spam
• Acknowledge the complaint once
• If needed delete and ban the user

12. HOW TO PROMOTE A
FACEBOOK EVENT
•
4 weeks out
•
• Test the waters
3 weeks out
•
• Set up event on Facebook
• Add event graphic
• Fill out all information
2 weeks out
•
• Pump it up
1 week out
•
• Update fans on all info needed
Day before
•
• Engage with fans. (Questions)
Day after
•
Wrap it up

13. FACEBOOK ADS
• Facebook ads work
• Identify your goals
• Target the right people
• Manage your budget

14. BASIC TIPS
• Be consistent
• Create great content
• Engage with your audience
• Always be watching

15. Q&A
ASK AWAY!

16. THANK YOU
WEBSUCCESSAGENCY.COM
FACEBOOK.COM/WEBSUCCESSAGENCY
TWITTER.COM/MYWEBSUCCESS

17. DREW LARISON
@MRDREWLARISON
@MYWEBSUCCESS