SlideShare a Scribd company logo
LiseWatier&Social Media	Marketing: Competitive Insights Frank Paul, Consultant DRAFT- Version 1.1 – 9/2011
How Much Do They Spend On Social Media - Budget Source: http://www.linkedin.com/in/adamslea  (Lea Adams)
LiseWatier On Twitter Source: http://twitter.com/#!/lisewatier
LiseWatier On Facebook https://www.facebook.com/LiseWatier?sk=wall
LiseWatier On YouTube Source: http://www.youtube.com/user/Lisewatierinc
LiseWatier On Flickr Source:  http://www.flickr.com/photos/lisewatier/
LiseWatier On Blogs Source: http://blog.lisewatier.com/
LiseWatier On Tumblr Source: http://lisewatier.tumblr.com/
Source: This is Google's cache of http://blog.azweb.ca/post/5541630408/lise-watier-e-boutique-is-down. It is a snapshot of the page as it appeared on 6 Sep 2011 19:53:20 GMT Author: habiby LiseWatier - eboutique
About LiseWatier LiseWatier is the leading Canadian prestige cosmetic brand, renowned for its trendsetting colour cosmetics, high-performance skin care, and one-of-a-kind fragrances. The company's signature fragrance «Neiges» is the national best seller in Canada.  LiseWatier products are distributed in Canada, France, Saudi Arabia and United Arab Emirates.

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Lise Watier and Social Media Marketing

  • 1. LiseWatier&Social Media Marketing: Competitive Insights Frank Paul, Consultant DRAFT- Version 1.1 – 9/2011
  • 2. How Much Do They Spend On Social Media - Budget Source: http://www.linkedin.com/in/adamslea (Lea Adams)
  • 3. LiseWatier On Twitter Source: http://twitter.com/#!/lisewatier
  • 4. LiseWatier On Facebook https://www.facebook.com/LiseWatier?sk=wall
  • 5. LiseWatier On YouTube Source: http://www.youtube.com/user/Lisewatierinc
  • 6. LiseWatier On Flickr Source: http://www.flickr.com/photos/lisewatier/
  • 7. LiseWatier On Blogs Source: http://blog.lisewatier.com/
  • 8. LiseWatier On Tumblr Source: http://lisewatier.tumblr.com/
  • 9. Source: This is Google's cache of http://blog.azweb.ca/post/5541630408/lise-watier-e-boutique-is-down. It is a snapshot of the page as it appeared on 6 Sep 2011 19:53:20 GMT Author: habiby LiseWatier - eboutique
  • 10. About LiseWatier LiseWatier is the leading Canadian prestige cosmetic brand, renowned for its trendsetting colour cosmetics, high-performance skin care, and one-of-a-kind fragrances. The company's signature fragrance «Neiges» is the national best seller in Canada. LiseWatier products are distributed in Canada, France, Saudi Arabia and United Arab Emirates.

Editor's Notes

  1. Lea AdamsSocial Media and Marketing CoordinatorLiseWatierPrivately Held; Cosmetics industryJune 2010 – March 2011 (10 months)• Significantly increased social media audience by 100% to 300% via social media initiatives (contests) and without any ads;• Set and managed a total of 6 contests with a total budget of $40,000 including a video contest on Youtube, 2 real-time video chats, a comment contest and a photo contest on Facebook;• Built and managed relationships with a total of 25 bloggers and influencers – overall budget: $25,000 per year.
  2. LiseWatier On YouTube
  3. LiseWatier On Flickr
  4. LiseWatier On Blogs
  5. LiseWatierOn Blogs
  6. Author: habiby
  7. LiseWatier is the leading Canadian prestige cosmetic brand, renowned for its trendsetting colour cosmetics, high-performance skin care, and one-of-a-kind fragrances. The company's signature fragrance «Neiges» is the national best seller in Canada. LiseWatier products are distributed in Canada, France, Saudi Arabia and United Arab Emirates.