When WhatsApp sold to Facebook for $19 Billion people were stunned. What makes this messaging app worth $19 billion? We dove deep into WhatsApp's growth engine to understand how its grown so fast and what makes it so valuable to Facebook.
Social Media Presentation how you can use social media to drive traffic, increase awareness about your company or unique offerings within the local and national community, and communicate with their customers and following. Web 2.0 is about listening and interacting with customers in real time. This presentation will help you get started as a business owner on how to utilize Facebook to grow your business.
Integrated Marketing Communication Project for Facebook (Master of Arts Disse...Sayaka Brand
Dissertation Project for Master of Arts in Marketing Communications. This project is an integrated, multi-channel marketing communications project for Facebook as a social media platform and company itself. The aim of this project was to combat the loss of users as well as retain the existing user base, namely the millenials, in a meaningful way.
A term paper for a strategy class at the Asian Institute of Management. It talks about the competitive advantages of Facebook and how presents an industry model for the social media space.
(if you use this ppt - please give credit. thank you)
When WhatsApp sold to Facebook for $19 Billion people were stunned. What makes this messaging app worth $19 billion? We dove deep into WhatsApp's growth engine to understand how its grown so fast and what makes it so valuable to Facebook.
Social Media Presentation how you can use social media to drive traffic, increase awareness about your company or unique offerings within the local and national community, and communicate with their customers and following. Web 2.0 is about listening and interacting with customers in real time. This presentation will help you get started as a business owner on how to utilize Facebook to grow your business.
Integrated Marketing Communication Project for Facebook (Master of Arts Disse...Sayaka Brand
Dissertation Project for Master of Arts in Marketing Communications. This project is an integrated, multi-channel marketing communications project for Facebook as a social media platform and company itself. The aim of this project was to combat the loss of users as well as retain the existing user base, namely the millenials, in a meaningful way.
A term paper for a strategy class at the Asian Institute of Management. It talks about the competitive advantages of Facebook and how presents an industry model for the social media space.
(if you use this ppt - please give credit. thank you)
What Facebook acquisition of WhatsApp means for Simplify360Simplify360
There are several talks happening in the Media, and several speculations going on about what happens to the World of Social Media Platforms. We, at Simplify360, are excited about this acquisition, and are looking forward to have more open WhatsApp. More on the presentation.
Kill Your Darlings: Making a Strategic Choice About Which Profiles You Don't ...Falcon.io
Social media has given brands the ability to reach their consumers almost anywhere in the world. While that, at first glance, might make social seem like the golden goose, many are realizing that trying to be everywhere and reach everyone can negatively impact their performance. With finite resources, brands risk spreading themselves too thin in an attempt to be omnipresent. To address this, more and more brands are working to identify and focus on the areas with the greatest opportunity for growth, both on and off social media. Consequently, many brands are closing and consolidating many of their profiles, making a conscious choice of where not to be and not to focus.
Tune in to this session to hear Casper Vahlgren, Senior Strategist at Falcon.io, outline how selectiveness and prioritization should be key components of the strategic process for any brand and the impact this can have on their social media ecosystem and tactics.
Comprehensive social media strategy by john bellJohn Bell
We spend millions defining and communicating the brand via marketing and communications channels. We need to take a fresh look at how the brand can behave in
social media. A crisp definition of our social brand will guide us from mere tactics to more impactful strategy. It will focus the efforts around best
practices from ethics to results and help our brands reap the benefits of social media faster and with a more enduring effect.
Thomas Jestin from KRDS presentation at "Inspired Digital 2010".
The rules have changed! More and more customers are using digital media that provides more oportunities for companies to reach their target audience even more precisely and effectively. Therefore we have organized a one day seminar "Inspired & Digital 2010" to talk about the rules of the digital environment, provide more understanding about customer needs and behaviour in order to help companies apply the most effective digital media channels for solutions that involve and engage customers!
Introducing The Community Director - The Community Manager has Evolved #CMGROgilvy Consulting
The job of the Community Manager has evolved to a more senior role…one that demands a specific set of professional skills.
For more insight into the rebranding of the Community Manager, click here: http://bit.ly/CMGRevolution
Have a read of our creds. If you are interested to hear more about our new approach to digital advertising please get in contact with us. Nick@nextdoorthinking.co.uk
What Facebook acquisition of WhatsApp means for Simplify360Simplify360
There are several talks happening in the Media, and several speculations going on about what happens to the World of Social Media Platforms. We, at Simplify360, are excited about this acquisition, and are looking forward to have more open WhatsApp. More on the presentation.
Kill Your Darlings: Making a Strategic Choice About Which Profiles You Don't ...Falcon.io
Social media has given brands the ability to reach their consumers almost anywhere in the world. While that, at first glance, might make social seem like the golden goose, many are realizing that trying to be everywhere and reach everyone can negatively impact their performance. With finite resources, brands risk spreading themselves too thin in an attempt to be omnipresent. To address this, more and more brands are working to identify and focus on the areas with the greatest opportunity for growth, both on and off social media. Consequently, many brands are closing and consolidating many of their profiles, making a conscious choice of where not to be and not to focus.
Tune in to this session to hear Casper Vahlgren, Senior Strategist at Falcon.io, outline how selectiveness and prioritization should be key components of the strategic process for any brand and the impact this can have on their social media ecosystem and tactics.
Comprehensive social media strategy by john bellJohn Bell
We spend millions defining and communicating the brand via marketing and communications channels. We need to take a fresh look at how the brand can behave in
social media. A crisp definition of our social brand will guide us from mere tactics to more impactful strategy. It will focus the efforts around best
practices from ethics to results and help our brands reap the benefits of social media faster and with a more enduring effect.
Thomas Jestin from KRDS presentation at "Inspired Digital 2010".
The rules have changed! More and more customers are using digital media that provides more oportunities for companies to reach their target audience even more precisely and effectively. Therefore we have organized a one day seminar "Inspired & Digital 2010" to talk about the rules of the digital environment, provide more understanding about customer needs and behaviour in order to help companies apply the most effective digital media channels for solutions that involve and engage customers!
Introducing The Community Director - The Community Manager has Evolved #CMGROgilvy Consulting
The job of the Community Manager has evolved to a more senior role…one that demands a specific set of professional skills.
For more insight into the rebranding of the Community Manager, click here: http://bit.ly/CMGRevolution
Have a read of our creds. If you are interested to hear more about our new approach to digital advertising please get in contact with us. Nick@nextdoorthinking.co.uk
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
THE TEN COMMANDMENTS OF MOBILE APP MARKETING
Everyone knows that apps are the future - but how do you market them? With hundreds of apps launching every day, how do you build an audience, reach the media, and get your app featured on the app stores? Most importantly of all, how can you turn your app into a business?
We'll share the ten essential considerations that any brand or publisher needs to address when launching an app, and give an up-to-date viewpoint on the challenges and rewards of the app business.
James Kaye, Director, Big Ideas Machine
John Ozimek, Director, Big Ideas Machine
Similar to Growth strategy for Facebook (ideas) (20)
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
How world-class product teams are winning in the AI era by CEO and Founder, P...
Growth strategy for Facebook (ideas)
1. Plan
Strategy
Facebook
has
became
the
#1
social
networking
site
which
poses
an
enormous
ques9on
about
how
to
sustain
growth
and
expand
more.
Being
the
internet
giant
means
be
innova9ve,
be
outstanding
to
the
world
and
to
create
be@er
products
for
people
and
also
to
deal
with
threats
from
compe9tors.
This
presenta9on
collects
some
interes9ng
insights
and
implement
some
prac9cal
ideas
to
turn
into
a
business
strategy
in
the
long
term.
Producer
at
GKIM
Pte
Ltd
Minh
Phan
|
anhminhphanle@gmail.com
2. Content
• Overview
• Insights
• Learning
from
Successes
i. Google
ii. Amazon
• Business
Strategy
• Product
Development
• New
Products
i. Facebook
Entertainment
ii. New
Facebook
Searches
iii. Facebook
–
Redefine
a
brand
new
society
Minh
Phan
|
anhminhphanle@gmail.com
3. Overview
This
part
gives
a
brief
on
what
this
presenta9on
is
all
about
Minh
Phan
|
anhminhphanle@gmail.com
4. Overview
• Insights:
by
collec9ng
insighVul
trends
and
facts,
some
ideas
will
be
presented
to
implement
to
Facebook
• Learning
from
Successes:
a
deeper
look
into
the
most
successful
Internet
companies:
Google
and
Amazon.
What
can
we
learn
from
them?
• Business
Strategy:
summarize
all
ideas
and
turn
into
a
concrete
strategy
that
works
in
the
long
term
• Product
Development:
make
a
be@er
product
for
users
• New
Products:
suggest
some
ideas
that
could
make
Facebook
more
successful
and
profitable
Minh
Phan
|
anhminhphanle@gmail.com
5. Insights
By
collec9ng
insighVul
trends
and
facts,
some
ideas
will
be
presented
to
implement
to
Facebook
Minh
Phan
|
anhminhphanle@gmail.com
6. Android
OS
s9ll
#1
h@p://www.businessinsider.com/chart-‐of-‐the-‐day-‐smartphone-‐plaVorms-‐2011-‐7
Minh
Phan
|
anhminhphanle@gmail.com
7. Android
soars
see
G+
increasing
22
July
1
July
Minh
Phan
|
anhminhphanle@gmail.com
8. Increase
in
9me
spent
on
Mobile
h@p://blog.flurry.com/bid/63907/Mobile-‐Apps-‐Put-‐the-‐Web-‐in-‐Their-‐Rear-‐view-‐Mirror
Minh
Phan
|
anhminhphanle@gmail.com
9. Time
spent
per
Category
on
Mobile
h@p://blog.flurry.com/bid/63907/Mobile-‐Apps-‐Put-‐the-‐Web-‐in-‐Their-‐Rear-‐view-‐Mirror
Minh
Phan
|
anhminhphanle@gmail.com
10. Together
Android
&
Apple
contribute
to
touchscreen
devices
growth
h@p://www.businessinsider.com/android-‐growth-‐fla@ens-‐2011-‐6
Minh
Phan
|
anhminhphanle@gmail.com
11. Mobile
opportuni9es
• Growth
of
Android
&
Apple:
what
to
do
with
touchscreen
devices?
• Increase
in
9me
spent
on
mobile
devices:
Facebook
mobile
developer
Minh
Phan
|
anhminhphanle@gmail.com
12. Learning
from
successes
A
deeper
look
into
the
most
successful
Internet
companies:
Google
and
Amazon.
What
can
we
learn
from
them?
Minh
Phan
|
anhminhphanle@gmail.com
14. Google’s
Ubiquity
Google
has
built
a
plenty
of
products
Strengths
Weaknesses
-‐
Increases
its
brand
awareness,
the
more
-‐
Many
products
that
rarely
or
never
been
a
person
uses
Google
products
the
more
used
could
waste
lots
of
resources
Google
can
show
them
ads
-‐
Generate
tremendous
experiences
and
learn
from
mistakes
to
create
be@er
products
Minh
Phan
|
anhminhphanle@gmail.com
15. Google
ecosystem
High
traffic:
1
billion
users
monthly
Ads
systerm:
Google
Search
Adwords
&
Adsense
Android
G+
Minh
Phan
|
anhminhphanle@gmail.com
16. Google
ecosystem:
mutual
rela9onships
• Search
has
been
integrated
to
Android
OS
since
its
Search
&
debut.
Mobile
search
is
what
Google
want
to
do
to
Android
dominate
the
ads
market.
Android
growth
has
been
contribu9ng
to
the
increase
in
Search
• As
Search
is
the
core
business
of
Google
and
has
Search
&
became
a
brand,
with
the
advantage
of
Gmail
account
contacts,
this
helps
G+
spread
to
Google
users
quite
G+
surprisingly
fast
by
the
very
basic
of
WOM,
through
mainly
social
networking
sites
and
other
media
• G+
GUI
is
more
like
mobile,
and
Android
will
prove
its
Android
effec9veness
by
pitching
in
the
growth
of
G+.
And
of
course
&
G+
whether
G+
is
becoming
more
popular
it’s
gelng
more
Android
users
because
they
both
support
for
each
other
Minh
Phan
|
anhminhphanle@gmail.com
17. Google
ecosystem:
at
the
core
T h e
c o r e
i s
a l s o
i t s
compe99ve
advantages,
the
stronger
the
core
is
the
more
robust
the
ecosystem.
High
traffic
• 1
billion
users
monthly[1]
As
compe9tors
want
to
break
it,
they
must
have
more
advantages
than
the
Ads
system:
• Google's
auc9on
rival’s
core.
So
in
order
to
Google
methodology[2]
Adwords
&
build
a
strong
ecosystem,
Adsenses
the
core
should
be
solid
and
inimitable
Minh
Phan
|
anhminhphanle@gmail.com
19. Amazon
ecosystem[3]
Kindle:
Kindle
onwers
buy
70%
more
books
than
prior
to
owning
device
Amazon
Prices:
Massive
selec9ons.
Low
price
for
users.
High
share
for
sellers
Sellers
Users
Minh
Phan
|
anhminhphanle@gmail.com
20. What
can
we
learn?
• Ubiquity:
Amazon
and
Google
both
make
relevant
products
to
create
their
ubiquity
to
increase
brand
awareness
but
without
serious
considera9ons,
it
could
be
a
severe
waste
of
resources.
Create
company’s
own
device
is
not
only
increasing
brand
awareness
but
also
having
a
9ed
bond
with
customers,
it
helps
create
a
be@er
ecosystem
among
Business
-‐
Product
-‐
Customers
• Ecosystem:
Even
with
great
products
without
any
support
(from
outside
itself),
it’s
hard
to
secure
the
current
posi9on
because
there’s
always
threats
come
from
anywhere
• Building
an
ecosystem
is
hard
because
it’s
something
really
new
that
can
independently
support
our
products
Minh
Phan
|
anhminhphanle@gmail.com
21. Business
Strategy
"We
can't
solve
problems
by
using
the
same
kind
of
thinking
we
used
when
we
created
them."
–
Albert
Einstein
As
long
as
we
want
to
build
a
concrete
and
innova9ve
strategy
we
have
to
think
out
of
the
box
Minh
Phan
|
anhminhphanle@gmail.com
22. Facebook
-‐
Lots
of
apps
are
spams
-‐
Simple,
friendly
and
easy
to
use
-‐
Most
of
good
apps
are
games
which
are
from
big
-‐
Lots
of
apps,
games
to
play
companies
like
Zynga,
other
smaller
developers
don’t
find
-‐
Fun
place
where
lots
of
organiza9ons,
brands,
businesses
enough
incen9ves
to
contribute
really
cool
apps
to
and
stars
are
ac9vely
engaging
Facebook
like
many
are
doing
on
Android
Market
and
-‐
Biggest
social
networking
site
Apple
Appstore
-‐
Most
ac9ve
website
for
apps
developer
-‐
Most
of
Facebook
apps
can’t
be
played
on
mobile
devices
SWOT
-‐
Encourage
developers
to
create
great
apps
by
crea9ng
contests,
giving
rewards.
-‐
The
rising
of
G+
could
decrease
number
of
Facebook
-‐
Guide
developers
to
develop
games
in
Facebook
that
users
could
be
played
on
mobile
devices
(iPhone,
iPad)
-‐
Enter
to
other
market
could
cost
a
lot
of
efforts,
means
waste
of
9me,
energy
and
resources
esp
with
China
-‐
Expand
to
other
big
market
like
BRIC
to
gain
more
users
Minh
Phan
|
anhminhphanle@gmail.com
23. Short-‐term
goals
• Develop
products
i. Feeds
ii. Photos
iii. Notes
iv. Videos
• Integrate
and
build
more
products
that
works
well
with
Facebook
Minh
Phan
|
anhminhphanle@gmail.com
24. Long-‐term
goals
• Build
a
“Facebook
ecosystem”,
which
can
support
and
drive
growth
each
other
• Contents
for
mobile
&
touchscreen
devices:
apps,
games:
i. Encourage
mobile
developers,
game
companies
to
develop
more
apps
and
games
that
could
be
played
on
mobile
&
touchscreen
devices.
Conferences,
contests,
rewards
might
help
to
get
their
no9ce
ii. A
future
with
“Facebook
phone”
and
a
Facebook
appstore
might
create
a
stronger
ecosystem
among
Developers
–
Facebook
-‐
Users
• Enter
to
BRIC
market
(might
be
BRIIC)
Minh
Phan
|
anhminhphanle@gmail.com
26. Photo
Current
features
SuggesEons
Photo
upload
is
pre@y
cos9ng
a
lot
of
-‐ Only
drag
photos
into
browser
and
processes
upload
op9ons
will
appear
-‐ You
can
minimize
the
current
uploading
to
upload
another
album
To
add
new
photos,
user
has
to
go
to
the
-‐ Only
drag
photos
into
browser
and
it
album
>
edit
album
>
…
will
ask
you
to
create
a
new
album
or
add
to
an
exis9ng
one
-‐ If
user
is
in
current
album
and
wants
to
add
more,
user
just
only
drags
new
photos
to
the
current
window
Minh
Phan
|
anhminhphanle@gmail.com
27. Photo
editor
• As
the
number
of
photos
uploading
on
Facebook
is
enormously
increasing
due
to
user
growth,
the
current
photo
upload
is
s9ll
missing
photo
editor,
which
can
make
an
album
more
beau9ful,
more
stylist,
more
personalized,
more
fun
to
share
with
friends.
A
simple
photo
editor
with
some
effects
or
maybe
even
with
frames
is
what
users
expect,
so
they
don’t
need
another
edi9ng
so{ware
to
do
the
job
• More
notes
are
being
shared
on
Facebook,
so
this
photo
editor
can
also
help
users
insert
more
nicer
photos
into
their
notes
Minh
Phan
|
anhminhphanle@gmail.com
29. Photo
loca9on
tagging
• Why
loca9on
tagging:
creates
more
fun,
can
be
integrated
with
Places
• What
more:
we
have
albums
categorized
into
loca9ons
on
new
feeds.
We
can
integrate
this
feature
to
be
displayed
with
Places
(right
panel
on
the
new
feeds).
This
could
turn
into
real-‐9me
sharing
like
Color.com
(see
the
screenshot
mobile
version
in
the
right)
Minh
Phan
|
anhminhphanle@gmail.com
30. Videos
• Sharing
videos
on
Facebook
is
very
popular
now.
What
happens
if
Facebook
could
turn
this
into
a
something…even
bigger
than
YouTube.
It
could
have
more
op9ons
for
users
to
enable
videos
go
publics
or
not,
make
their
own
channel
with
tags,
etc
• Increase
ubiquity:
This
could
generate
more
users
and
traffics
for
Facebook
Minh
Phan
|
anhminhphanle@gmail.com
31. Notes
• Enable
more
emo9cons
of
Facebook
chat,
this
would
make
Facebook
notes
more
fun
and
interes9ng,
this
poten9ally
creates
a
trend
in
teenager
(or
even
adults
who
know?)
tex9ng
language,
which
could
make
Facebook
become
more
popular
• Enable
tagging
people
in
note
@[friend
name]
• Enable
tagging
photos
in
note
Minh
Phan
|
anhminhphanle@gmail.com
32. More
products
to
build
• Take
an
example
of
sharing
slides
on
Facebook,
knowing
how
o{en
and
the
need
of
Facebook
users
sharing
slides
on
Facebook
could
turn
into
a
huge
opportunity
to
create
a
slide
upload
feature
Minh
Phan
|
anhminhphanle@gmail.com
33. New
Products
Suggest
some
ideas
that
could
turn
into
exci9ng
products
that
make
Facebook
become
more
successful
and
more
profitable
Minh
Phan
|
anhminhphanle@gmail.com
34. New
Facebook
Search
• Facebook
has
nearly
700
million
users,
this
is
a
huge
informa9on
store
in
house,
everything
of
700
million
people
• The
current
Facebook
Search
is
currently
used
by
Facebook
users,
a
redesigned
version
on
another
separate
site,
basically
with
the
same
func9ons
as
the
current
Facebook
search
but
with
more
displayed
results.
A
person
and
brand
profile
could
be
display
with
more
info
• This
could
draw
more
traffics
and
create
a
chance
to
mone9ze
more
ads
Minh
Phan
|
anhminhphanle@gmail.com
35. Photos
Search
• Imagine
you
have
lost
connec9on
with
a
close
friend
for
years,
what
you
have
is
only
an
old
photo
of
him,
you
start
wondering
how
to
re-‐connect
with
your
close
friend.
Then
you
go
to
“Photos
Search”,
a
search
engine
powered
by
Facebook
which
enables
you
to
search
the
Facebook
profile
base
on
his
picture.
You
drag
that
photo
into
the
search
bar,
without
hilng
enter
it
automa9cally
shows
lots
of
results
by
analysing
all
photo
albums
and
tagged
photos.
A{er
checking
some
results
you
find
your
long
lost
friend,
you
send
him
a
message
and
he
reply
with
a
big
surprise…what
an
amazing
story,
right?
• Compare
to
Google
Images
Search,
Photos
Search
is
more
about
people,
this
make
Facebook
not
only
to
connect
people
to
their
friends
but
also
to
find
and
re-‐connect
to
their
lost
ones
Minh
Phan
|
anhminhphanle@gmail.com
37. Privacy
Concern
• You
can
give
op9ons
for
users
to
enable/
disable
your
profile
to
be
displayed
on
New
Facebook
Searches,
which
means
their
friends
or
anyone
could
find
them
on
People
Search
or
not
Minh
Phan
|
anhminhphanle@gmail.com
38. REDEFINE
A
BRAND
NEW
SOCIETY
Minh
Phan
|
anhminhphanle@gmail.com
39. Concepts
• Facebook
machine:
i. What
is
it:
like
a
ATM,
a
Internet-‐connected
machine,
connects
to
the
Facebook
servers
ii. How
it
works:
when
a
Facebook
connect
card
slide
thru,
it
connects
to
the
person’s
Facebook
account
• Facebook
connect
card
i. What
is
it:
like
a
ATM
card,
uses
for
accessing
the
person’s
Facebook
account.
ii. How
to
use
it:
slide
it
into
the
machine,
the
machine
will
connect
to
the
Facebook
account
and
pull
necessary
info
like
name,
age,
gender,
interests,
etc
depends
on
how
much
we
want
to
limit
them
Tracking
buying
history
is
also
enabled
on
a
fanpage
and
customer’s
Facebook
account
Minh
Phan
|
anhminhphanle@gmail.com
40. Concepts
Connect
Brand
A
Facebook
connect
card
could
look
like
above.
More
integra9ons
will
be
payment,
deals
(coupons),
all
via
Facebook
account
and
without
any
brand
(one
Facebook
connect
card
for
all).
Facebook
will
become
a
main
channel
for
every
ac9vity
of
a
business,
from
selling
to
marke9ng.
This
is
a
brand
new
society!
Minh
Phan
|
anhminhphanle@gmail.com
41. Concepts
chart
User
Business
Facebook
Facebook
connect
machine
Facebook
servers
Buying
history
Buying
history
Facebook
Fanpage
account
Minh
Phan
|
anhminhphanle@gmail.com
42. How
this
machine
works
• Imagine
on
your
birthday,
you
walk
in
a
store.
When
you
slide
the
Facebook
connect
card
thru
the
machine,
it
immediately
responses
with
a
so{
voice:
“Hello
Minh,
welcome
to
our
store,
happy
birthday
to
you!”.
It
even
might
ask
you
whether
to
check-‐in
and
let
your
friend
know
you’re
in
the
store.
The
store
could
offer
you
a
discount
on
your
birthday.
And
because
it
knows
your
music
taste,
playing
your
favorite
song
makes
you
feel
like
more
than
home…
•
Your
buying
ac9vi9es
will
be
recorded
in
your
Facebook
account.
You
can
even
track
this
and
it
may
help
to
manage
your
budget
Minh
Phan
|
anhminhphanle@gmail.com
43. Brand
new
Society
Connect
…
Connect
brands
to
customers
See
top
100
global
brand
h@p://www.businessweek.com/interac9ve_reports/top_brands.html
Minh
Phan
|
anhminhphanle@gmail.com
44. How
could
this
machine
create
new
shopping
experience
• Say
hello,
ask
to
check-‐in,
play
favorite
music
Welcome
• Analyze
profile,
suggest
buying
op9ons,
give
special
Order
offers
via
buying
history
or
for
birthday,
holidays
• Record
buying
items
into
buying
history
of
the
Out
of
store
business
and
the
customer
• Any
issues,
refunds,
lost
&
found,
etc
could
be
sent
Customer
Services
via
Facebook
account
Minh
Phan
|
anhminhphanle@gmail.com
45. How
to
make
this
happen?
• Chose
poten9al
businesses
to
do
first,
can
do
this
by
direct
Choose
contact
or
register
on
web
partners
• A{er
agreement
btw
two
par9es,
have
a
trial
period
with
loyal
customers
or
with
volunteers
(of
partner)
then
do
with
Start
small
the
rest
• A{er
analyse
and
learn
new
experiences,
do
with
other
Grow
bigger
businesses
Minh
Phan
|
anhminhphanle@gmail.com
46. Benefits
for
Facebook
• Leverage
brand
awareness.
Ubiquity
• Create
a
new
and
more
sturdy
ecosystem
Ecosystem
between
businesses
and
customers
Minh
Phan
|
anhminhphanle@gmail.com
48. Facebook
The
future…
machine
Store
...
Hang-‐
Deals
out
Facebook
Facebook
Phone
Facebook
Store
Phone
Phone
Store
Facebook
Facebook
machine
machine
Check-‐
in
Connect
Minh
Phan
|
anhminhphanle@gmail.com