Facebook provides steps for businesses to succeed on their platform. Businesses can create a Facebook page to build relationships with customers and promote their business. They can then connect with new fans through targeted Facebook ads and engage existing fans by developing a posting strategy of 2-3 posts per week. Businesses can also influence the friends of fans by promoting social activity and posts from their page.

1. Facebook’s Steps to Business Success
Build your Facebook Page
Create a Page to build lasting relationships with your existing customers and to promote your business.
Pages allow you to:
Express your identity with features like cover photos and your business’s key milestones
To build your Page, simply:
Visit www.facebook.com/ads/page to create your Page
Get your vanity URL at www.facebook.com/username and promote it on all your marketing material
Click here for more information on Pages: ads.ak.facebook.com/ads/FacebookAds/Pages_Overview.pdf
Connect with new fans with multiple well-targeted Facebook Ads
Facebook Ads allow you to:
To crea
www.facebook.com/ads/create
www.facebook.com/ads/manage
Engage your fans with quality content
Develop a posting strategy to engage with your fans on an ongoing basis and increase your posts’ visibility.
Your posting strategy allows you to:
To develop your posting strategy, simply:
Create a conversational calendar to help plan the timing and themes of your posts (we suggest 2–3 posts per week)
most important stories to the top of your Page for up to 7 days
www.facebook.com/ads/manage/adscreator
Influence the friends of fans by promoting social activity from your Page
Promoting your Page’s social activity allows you to:
To promote social activity from your Page, simply:
www.facebook.com/ads/manage/adscreator
when people Like a post on your Page
100 fans so you have enough reach for your campaign
www.facebook.com/ads/manage