The Creativity (R)Evolution 
Denise R. Jacobs 
UX Week 
San Francisco, CA 
12 September 2014
SQUEEEEEE!!!!!
@denisejacobs 
#uxweek 
#creativityrevolution
Get the slides: 
bit.ly/uxweek-cr
When 1 ≠ 1
Darwin’s wing man 
http://www.flickr.com/photos/drthompson/3689420515/
A Sneeze of laughter 
http://photography.nationalgeographic.com/photography/photo-of-the-day/girls-laughing-uganda-pod/
Course change 
Photo: Denise Jacobs
Today. Now.
Conferences = potential for change 
http://www.flickr.com/photos/toprankblog/2280204274/
Ideas are sparked 
http://www.flickr.com/photos/sjliew/1286367571/
New social networks
The initial excitement about the new 
http://www.flickr.com/photos/ableman/543078380/
Taken over by old habits 
http://www.flickr.com/photos/irrezolut/2311904560/
How to take it home? Sustain it? Continue it? 
http://www.flickr.com/photos/debord/4932655275/
Photo by Derek Kearney 
About me
The Creative Dose.com
is key 
http://www.flickr.com/photos/designandtechnologydepartment/4771136128/
I’m not the only one who thinks so… 
http://business.time.com/2013/04/26/the-time-creativity-poll/
A Creativity (R)Evolution!
All gatherings are opportunities 
https://www.flickr.com/photos/stella12/7045899425
Nurture the Creative Spark 
http://www.flickr.com/photos/cdoublew/2668216943/
The Roots of (R)Evolution
Creative? Me! Yes! 
http://www.flickr.com/photos/barretthall/3036598475/ &http://www.flickr.com/photos/carbonnyc/3135103537/
Creative? Child, please
Creative? Um, maybe?
“Creativity is all about making 
connections and seeing patterns.” 
Bruce Nussbaum, Creativity Intelligence
What is the “creative spark”? 
http://www.flickr.com/photos/ogil/1507585665/
Everyone has it 
http://www.flickr.com/photos/kaptainkobold/4812035672/
Umair Haque 
http://www.flickr.com/photos/nextconference/3504568830/
“The sum total of human effort can add 
up to not merely more, but to Better.” 
Umair Haque, Betterness: Economics for Humans
Betterness? Betterness!!
(R)Evolution ≠ Revolution 
http://www.flickr.com/photos/stargardener/7037360553/
The Foundation
Our role model: the coral polyp 
http://www.flickr.com/photos/drthompson/3689420515/
Builds rich environments 
http://upload.wikimedia.org/wikipedia/commons/d/de/Coral_Reef.jpg
Creates new land forms 
http://images4.fanpop.com/image/photos/23300000/Coral-Reef-Torres-Strait-Island-australia-23340592-1600-1200.jpg
Tiny Habits 
http://tinyhabits.com/
The structure 
http://www.flickr.com/photos/anetq/8543067943/
2 modifications 
1. In the positive 
2. Present tense
Anchor to a current habit 
http://www.flickr.com/photos/fotobydave/333883245/
Congratulate yourself 
http://www.flickr.com/photos/clappstar/6297835482/
Feel Good = Neuroscience 
http://www.flickr.com/photos/cblue98/7254347346/
Big results 
http://www.flickr.com/photos/anetq/8543069503/
From Spark to Flame
Two levels 
http://www.flickr.com/photos/fragmented/2734290118/
The Personal
Are you a terrorist to yourself? 
http://www.flickr.com/photos/koomatuomio/4182554398/
“Obsessing about preventing bad 
things from happening also prevents 
good things from happening, or 
sometimes prevents anything from 
happening at all.” 
Scott Berkun, The Year Without Pants
You are the gateway 
http://www.flickr.com/photos/eschipul/4396790244/
It’s all about you being “self-ful” 
http://www.flickr.com/photos/siutou_amy/2306794554/
Self-ful-ness 
Caring for your own welfare so that you 
are able to care for the welfare of 
others.
The Oxygen Mask Theory
Love what you do. Do what you love. 
http://www.flickr.com/photos/jmscottimd/616642026/
“The only way to be truly satisfied is to 
do what you believe is great work. The 
only way to do great work is to love 
what you do.” 
Steve Jobs, 2005 Stanford Commencement speech
By nurturing your own spark 
http://www.flickr.com/photos/aguslepe/5512044294/
You’ll begin to open up 
http://www.flickr.com/photos/rvm_71/5011353192/
And then magic happens
Self-ful transforms 
http://www.flickr.com/photos/kara_allyson/5358611092/
To Self-less 
http://www.flickr.com/photos/mazgrp/2050810720/
“One of the best ways to make yourself 
happy is to make other people happy. 
One of the best ways to make other 
people happy is to be happy yourself.” 
Gretchen Rubin, The Happiness Project
How? 
http://www.flickr.com/photos/eyefruit/1097398/
Recognize your brilliance 
http://www.flickr.com/photos/jonathan_hamner/3386076488/
DO NOT focus on your weaknesses 
http://www.flickr.com/photos/jonathan_hamner/3386076488/
You will only improve 
10-15 % 
(and it will be painful) 
Tom Rath, Strengths Finder 2.0
Enjoy + Good at + Feeling Empowered 
http://www.flickr.com/photos/h-k-d/3310336516/
= Empowered Play 
http://www.flickr.com/photos/anieto2k/8216666102/
aka = Flow
R-E-S-P-E-C-T
Shift into the habits you want to develop 
http://www.flickr.com/photos/rene_ehrhardt/2762573549/
The Case of the Reluctant Speaker
“Who, me? Really? Sure…” 
Amanda Dameron, upon being invited to keynote UX Week
“Me -- a speaker ? Oh, no.” 
Jenna Foreman, upon being asked if she was a speaker at UX 
Week
You’re about to be @Boonerang-ed
Know your goals, like Justin 
Photo: Julian Harty
Homework: Write a talk description 
Think of several topics you are a 
bad-ass in. Write up 1-2 talk 
descriptions based on your 
interests and expertise. 
Share them with your partner in one 
month.
Homework: Tiny Habits to Nurture the Spark 
Think of 1-2 tiny habits you will do to 
nurture the sparks ignited at this 
conference.
Check in date: 
10 October 2014
Doing this is the first step
Recognize & support your spark 
http://www.flickr.com/photos/cdoublew/2663137942/
This is about something greater 
https://www.flickr.com/photos/mangee/195050727/
Your attitude is a contagion
Happiness is contagious 
Each happy friend 
increased an individual's 
probability of being 
happy by 9 percent. 
Even perfect strangers 
three degrees of 
separation away— 
friends of friends of 
friends—exerted a 
significant uplifting 
influence 
Unhappy people at the 
center of the network 
are more likely than 
those at the periphery to 
become happy in the 
future. 
http://www.wired.com/medtech/health/magazine/17-10/ff_christakis?currentPage=all
Your change will spread beyond you 
http://behance.vo.llnwd.net/profiles19/1330505/projects/5455539/30cbf8c45952cdcf360ef545b1dcaba9.jpg
The Social
We need to get our group on 
Photo: Denise Jacobs
Mo’ people, mo’ creativity 
http://www.flickr.com/photos/international-festival/3019543830/
Building 20 at MIT 
http://www.newyorker.com/reporting/2012/01/30/120130fa_fact_lehrer?currentPage=all
Escape your silo 
http://www.flickr.com/photos/coffeemick/5106610165/
Listen. No, really listen 
http://www.flickr.com/photos/theory/3193684632/
Be the one that starts the process 
http://upload.wikimedia.org/wikipedia/commons/d/de/Coral_Reef.jpg
Be like Molly 
http://www.flickr.com/photos/janbrasna/112338913/
Be the locus where ideas can mix & mingle 
http://www.flickr.com/photos/opensourceway/7496803638/
“Getting people together is easy, but 
having a culture of getting them to be 
good at building upon each other’s 
ideas is hard.” 
David Kelly, Founder of IDEO
Over lunch in 1994 
http://en.wikipedia.org/wiki/Monsters,_Inc.
Monsters, Inc was born
“Creativity is social….Instead (of 
brainstorming) you need ‘magic circles,’ 
small teams of people who trust each other, 
are familiar with each other, and play 
together.” 
Bruce Nussbaum, Creativity Intelligence
Improve with Improv 
http://www.flickr.com/photos/roel1943/5740295789/
Start where you are 
http://www.flickr.com/photos/zen/3446600695/
Accept the offer + fully commit 
https://www.flickr.com/photos/mcgraths/3277839203
Use this structure
Make your partner(s) look good 
http://www.flickr.com/photos/31246066@N04/4597640798/
“Play is how we invent and 
experiment.” 
Josh Clarke, The Web Gets Real, UX Week
Let’s play!
Builds trust 
http://www.flickr.com/photos/wrote/2646295354/
Collaborations get increasingly stronger 
http://www.flickr.com/photos/schipulites/5407946699/
Photo: Denise Jacobs 
Eating my own dogfood: Improv class!
Homework: Tiny Habit of Creative Collaboration 
Think of 1-2 tiny habits you will do 
to cultivate a culture of creative 
collaboration around you.
Check in date: 
10 November 2014
Viva La (R)Evolution!
Creative power to the people! 
http://www.flickr.com/photos/flickerbulb/53116195/
This is about imagination, plus 
Photo: Denise Jacobs
Personal fulfillment (aka Happiness) 
http://www.flickr.com/photos/pocait/2847866615/
Team and company creating Betterness
“Betterness can't happen if you're 
spending your life churning out toxic 
junk. It can only happen when more 
meaningful work is done.” 
Umair Haque, Betterness: Economics for Humans
Bigger than just yourself 
http://www.flickr.com/photos/7730492@N03/4958540694/
It’s about You + Others 
http://www.flickr.com/photos/7730492@N03/4957946157/
Eudaimonia = Human flourishing 
http://www.flickr.com/photos/bohman/174718774/
“Happiness is not just a mood—it’s a 
work ethic…..Happiness is actually the 
precursor to success.” 
Shawn Achor, The Happiness Advantage: The Seven 
Principles of Positive Psychology That Fuel Success and 
Performance at Work
At the close of UX Week, with you 
http://www.flickr.com/photos/moqub/2745092532/
Encourage the eco-system
Remember that we can create better together
“We don’t have to invent anything; it’s 
already all around us.” 
Josh Clarke, The Web Gets Real, UX Week
We can evolve creatively 
http://www.flickr.com/photos/opensourceway/6005503875/
Make the switch 
http://www.flickr.com/photos/joeathialy/3397362215/
“You have the power to…make the 
world a better place to dwell.” 
Amanda Dameron, Universal Design: Does it Matter? UX 
Week
I am the lone nut dancing
Because I sincerely believe this 
http://www.flickr.com/photos/dougbelshaw/4168593521/
that you want to see in the world 
http://www.flickr.com/photos/20872388@N06/5572306965/
And finally… 
http://www.flickr.com/photos/27620885@N02/2609974180/
CreativityRevolution.com
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bit.ly/uxweek-cr
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Photo used with permission: http://www.flickr.com/photos/aarronwalter/4629078087/
THE CREATIVE DOSE 
A Creativity + Innovation Collective 
Work Better. Create More. Create Betterness. 
Creative Thinking & Problem-solving 
Applying an Innovation Mindset 
Creative Collaboration 
Team Communication & Cohesion 
TheCreativeDose.com 
@thecreativedose 
“Untitled” by Americo Morales

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