Denise R. Jacobs gave a presentation titled "The Creativity (R)Evolution" at UX Week in San Francisco on September 12, 2014. The presentation focused on nurturing creativity in oneself and others through tiny habits, empowered play, and creative collaboration. Attendees were given homework assignments to develop habits and collaboration skills. The overarching message was that creativity can be cultivated and sustained through individual and social practices, and this can lead to positive change in both individuals and communities.