SlideShare a Scribd company logo
Social Business Stowe Boyd (@stoweboyd) http://www.flickr. http://www.flickr.com/photos/chanc/1016886822
The Individual Is The New Group http://www.flickr.com/photos/neilsingapore/3155141893
A Village, Not An Army http://www.flickr.com/photos/eustaquio/3211540017
Small Talk Is Big Again http://www.flickr.com/photos/jackiespix/52618120
Meaning Is The New Search http://www.flickr.com/photos/ccgd/19937583
Time Is The New Space http://www.flickr.com/photos/paraflyer/508055535
Flow Is The New Center http://www.flickr.com/photos/tonivc/489609841
http://www.flickr.com/photos/neilsingapore/3155141893
Social Business Stowe Boyd (@stoweboyd) http://www.flickr. http://www.flickr.com/photos/chanc/1016886822

More Related Content

What's hot

Milton Delegation OPEN DATA Motion
Milton Delegation OPEN DATA MotionMilton Delegation OPEN DATA Motion
Milton Delegation OPEN DATA Motion
Nik Garkusha
 
BOLTSS - Making my Map Mega
BOLTSS - Making my Map MegaBOLTSS - Making my Map Mega
BOLTSS - Making my Map Mega
Anthony Paine
 
Alucas a2 inginte-presentation
Alucas a2 inginte-presentationAlucas a2 inginte-presentation
Alucas a2 inginte-presentation
alucas2012
 
The Passion Conversation
The Passion ConversationThe Passion Conversation
The Passion Conversation
Catherine Carr
 
The Passion Conversation
The Passion ConversationThe Passion Conversation
The Passion Conversation
Catherine Carr
 
Dare Conference 2013
Dare Conference 2013Dare Conference 2013
Dare Conference 2013
Rachel Caldwell
 
15 Life Hacks For Feeling Great
15 Life Hacks For Feeling Great15 Life Hacks For Feeling Great
15 Life Hacks For Feeling Great
Barrie Davenport
 
Mexico City's Top Ten
Mexico City's Top TenMexico City's Top Ten
Mexico City's Top Ten
Lydiaskymed
 
Tips for getting started with e learning
Tips for getting started with e learningTips for getting started with e learning
Tips for getting started with e learning
Maria da Luz Delfino
 
Focus on What Matters
Focus on What MattersFocus on What Matters
Focus on What Matters
Jennifer Orr
 
08 10 Why Conversations Migrate
08 10 Why Conversations Migrate08 10 Why Conversations Migrate
08 10 Why Conversations MigrateStowe Boyd
 
Next Gen Software Co
Next Gen Software CoNext Gen Software Co
Next Gen Software Co
Sanjay Parthasarathy
 
Why All Learners Need Laptops NOW!
Why All Learners Need Laptops NOW!Why All Learners Need Laptops NOW!
Why All Learners Need Laptops NOW!
Wesley Fryer
 
Science Vocabulary
Science VocabularyScience Vocabulary
Science Vocabulary
16isabelh
 
To my mother - 2013
To my mother - 2013To my mother - 2013
To my mother - 2013
Marcus Adiutori
 
The Problem With Boxes: Understanding Your Audience
The Problem With Boxes: Understanding Your AudienceThe Problem With Boxes: Understanding Your Audience
The Problem With Boxes: Understanding Your Audience
Barry Casey
 
Iwa digitalconnections-science
Iwa digitalconnections-scienceIwa digitalconnections-science
Iwa digitalconnections-science16iwaf
 

What's hot (20)

Milton Delegation OPEN DATA Motion
Milton Delegation OPEN DATA MotionMilton Delegation OPEN DATA Motion
Milton Delegation OPEN DATA Motion
 
BOLTSS - Making my Map Mega
BOLTSS - Making my Map MegaBOLTSS - Making my Map Mega
BOLTSS - Making my Map Mega
 
Alucas a2 inginte-presentation
Alucas a2 inginte-presentationAlucas a2 inginte-presentation
Alucas a2 inginte-presentation
 
The Passion Conversation
The Passion ConversationThe Passion Conversation
The Passion Conversation
 
The Passion Conversation
The Passion ConversationThe Passion Conversation
The Passion Conversation
 
Dare Conference 2013
Dare Conference 2013Dare Conference 2013
Dare Conference 2013
 
15 Life Hacks For Feeling Great
15 Life Hacks For Feeling Great15 Life Hacks For Feeling Great
15 Life Hacks For Feeling Great
 
Mexico City's Top Ten
Mexico City's Top TenMexico City's Top Ten
Mexico City's Top Ten
 
Kristiena and Synthia Period 4
Kristiena and Synthia  Period 4Kristiena and Synthia  Period 4
Kristiena and Synthia Period 4
 
Tips for getting started with e learning
Tips for getting started with e learningTips for getting started with e learning
Tips for getting started with e learning
 
Focus on What Matters
Focus on What MattersFocus on What Matters
Focus on What Matters
 
08 10 Why Conversations Migrate
08 10 Why Conversations Migrate08 10 Why Conversations Migrate
08 10 Why Conversations Migrate
 
Slideshow
SlideshowSlideshow
Slideshow
 
Marac 2010 visualization
Marac 2010 visualizationMarac 2010 visualization
Marac 2010 visualization
 
Next Gen Software Co
Next Gen Software CoNext Gen Software Co
Next Gen Software Co
 
Why All Learners Need Laptops NOW!
Why All Learners Need Laptops NOW!Why All Learners Need Laptops NOW!
Why All Learners Need Laptops NOW!
 
Science Vocabulary
Science VocabularyScience Vocabulary
Science Vocabulary
 
To my mother - 2013
To my mother - 2013To my mother - 2013
To my mother - 2013
 
The Problem With Boxes: Understanding Your Audience
The Problem With Boxes: Understanding Your AudienceThe Problem With Boxes: Understanding Your Audience
The Problem With Boxes: Understanding Your Audience
 
Iwa digitalconnections-science
Iwa digitalconnections-scienceIwa digitalconnections-science
Iwa digitalconnections-science
 

More from Stowe Boyd

Social Media Blur
Social Media BlurSocial Media Blur
Social Media BlurStowe Boyd
 
The New Web: Social, Real-Time, And Mobile
The New Web: Social, Real-Time, And MobileThe New Web: Social, Real-Time, And Mobile
The New Web: Social, Real-Time, And Mobile
Stowe Boyd
 
The Social Revolution: Ten Years Later, Lookng Ten Years Ahead
The Social Revolution: Ten Years Later, Lookng Ten Years AheadThe Social Revolution: Ten Years Later, Lookng Ten Years Ahead
The Social Revolution: Ten Years Later, Lookng Ten Years Ahead
Stowe Boyd
 
New Spatialism
New SpatialismNew Spatialism
New SpatialismStowe Boyd
 
Unmarketing And The Webful Brand
Unmarketing And The Webful BrandUnmarketing And The Webful Brand
Unmarketing And The Webful Brand
Stowe Boyd
 
Social Tools And The Shape Of Future Culture
Social Tools And The Shape Of Future CultureSocial Tools And The Shape Of Future Culture
Social Tools And The Shape Of Future Culture
Stowe Boyd
 
From The Far Side To The Dark Side: A Crash Course In Business Realities
From The Far Side To The Dark Side: A Crash Course In Business RealitiesFrom The Far Side To The Dark Side: A Crash Course In Business Realities
From The Far Side To The Dark Side: A Crash Course In Business Realities
Stowe Boyd
 
The Social Web: Why The New Web Matters
The Social Web: Why The New Web MattersThe Social Web: Why The New Web Matters
The Social Web: Why The New Web Matters
Stowe Boyd
 
Entrepreneurialitis - Pitfalls in Startups
Entrepreneurialitis - Pitfalls in StartupsEntrepreneurialitis - Pitfalls in Startups
Entrepreneurialitis - Pitfalls in StartupsStowe Boyd
 
We Make Our Tools And They Shape Us
We Make Our Tools And They Shape UsWe Make Our Tools And They Shape Us
We Make Our Tools And They Shape Us
Stowe Boyd
 
Building Social Applications
Building Social ApplicationsBuilding Social Applications
Building Social Applications
Stowe Boyd
 
Flow: A New Consciousness for a Web of Traffic
Flow: A New Consciousness for a Web of TrafficFlow: A New Consciousness for a Web of Traffic
Flow: A New Consciousness for a Web of Traffic
Stowe Boyd
 
Entrepreneurialitis - Pitfalls in Startups
Entrepreneurialitis - Pitfalls in StartupsEntrepreneurialitis - Pitfalls in Startups
Entrepreneurialitis - Pitfalls in Startups
Stowe Boyd
 
Building Social Applications
Building Social ApplicationsBuilding Social Applications
Building Social Applications
Stowe Boyd
 
Social = Me First
Social = Me FirstSocial = Me First
Social = Me First
Stowe Boyd
 
Overload, Shmoverload
Overload, ShmoverloadOverload, Shmoverload
Overload, Shmoverload
Stowe Boyd
 

More from Stowe Boyd (16)

Social Media Blur
Social Media BlurSocial Media Blur
Social Media Blur
 
The New Web: Social, Real-Time, And Mobile
The New Web: Social, Real-Time, And MobileThe New Web: Social, Real-Time, And Mobile
The New Web: Social, Real-Time, And Mobile
 
The Social Revolution: Ten Years Later, Lookng Ten Years Ahead
The Social Revolution: Ten Years Later, Lookng Ten Years AheadThe Social Revolution: Ten Years Later, Lookng Ten Years Ahead
The Social Revolution: Ten Years Later, Lookng Ten Years Ahead
 
New Spatialism
New SpatialismNew Spatialism
New Spatialism
 
Unmarketing And The Webful Brand
Unmarketing And The Webful BrandUnmarketing And The Webful Brand
Unmarketing And The Webful Brand
 
Social Tools And The Shape Of Future Culture
Social Tools And The Shape Of Future CultureSocial Tools And The Shape Of Future Culture
Social Tools And The Shape Of Future Culture
 
From The Far Side To The Dark Side: A Crash Course In Business Realities
From The Far Side To The Dark Side: A Crash Course In Business RealitiesFrom The Far Side To The Dark Side: A Crash Course In Business Realities
From The Far Side To The Dark Side: A Crash Course In Business Realities
 
The Social Web: Why The New Web Matters
The Social Web: Why The New Web MattersThe Social Web: Why The New Web Matters
The Social Web: Why The New Web Matters
 
Entrepreneurialitis - Pitfalls in Startups
Entrepreneurialitis - Pitfalls in StartupsEntrepreneurialitis - Pitfalls in Startups
Entrepreneurialitis - Pitfalls in Startups
 
We Make Our Tools And They Shape Us
We Make Our Tools And They Shape UsWe Make Our Tools And They Shape Us
We Make Our Tools And They Shape Us
 
Building Social Applications
Building Social ApplicationsBuilding Social Applications
Building Social Applications
 
Flow: A New Consciousness for a Web of Traffic
Flow: A New Consciousness for a Web of TrafficFlow: A New Consciousness for a Web of Traffic
Flow: A New Consciousness for a Web of Traffic
 
Entrepreneurialitis - Pitfalls in Startups
Entrepreneurialitis - Pitfalls in StartupsEntrepreneurialitis - Pitfalls in Startups
Entrepreneurialitis - Pitfalls in Startups
 
Building Social Applications
Building Social ApplicationsBuilding Social Applications
Building Social Applications
 
Social = Me First
Social = Me FirstSocial = Me First
Social = Me First
 
Overload, Shmoverload
Overload, ShmoverloadOverload, Shmoverload
Overload, Shmoverload
 

Recently uploaded

RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
BBPMedia1
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Arihant Webtech Pvt. Ltd
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
BBPMedia1
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
dylandmeas
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
dylandmeas
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Lviv Startup Club
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
Bojamma2
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
fakeloginn69
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
KaiNexus
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
HumanResourceDimensi1
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
seri bangash
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
Aurelien Domont, MBA
 
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).pptENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
zechu97
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 

Recently uploaded (20)

RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
 
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).pptENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 

Social Business

Editor's Notes

  1. I want to paint a quick picture of what I believe we will see emerge over the next five to ten years, as the impacts of real-time social tools and the emerging web culture trickle through into business. Today we are only that the start, one side of a bridge leading over to a dramatically different way of doing business.
  2. In voluntary and open social networks, the individual has replaced the group as the basic, irreducible particle. In these contexts, our rights and responsibilities do not derive from membership in groups: they are unalienable. Of course, individuals in social networks immediately begin to create relationships -- based on the nature of what the social tools allow. This is why I have characterized social tools for over the past 10 years as ‘tools that shape culture.’ And it is through other people that we are made human.
  3. The social business will be much more a village than an army. They aren’t really structured to conquer other village s, and they won’t operate like football teams. Mostly, businesses will be more fluid and less solid, with people cooperating and competing for resources, making deals and agreements, exchanging goods and services, dating, raising families, building and tearing things down, and lots of comings and goings. And bigger businesses can scale from this social scale belonging. But it’s a fractal sort of scaling, where the same sorts of organizational principles are at work in the large and in the small, which is how most bottom-up things work. As in a village, professional reputation will be more important than titles, connections more important than rank, and authority will be derived from connections not control. This is based on the maxim that I am made greater by the sum of my connections, and so are my connections.
  4. The salient attribute of real-time conversations is that they are brand spanking new: the new ones were typed moments ago. The interesting thing about real-time isn’t that what’s important is fleeting. No, the salient attribute is that what’s breaking is brand spanking new: the newest Tweets were typed moments ago. At the beginning of some rising trend (critical to some business) is a single tweet, and a small number of followers who read it and then pass it on. The point where the pebble hits the surface of the pond, and the ripples start to spread. We are trying hard to hear the earliest whispers of things that are critical. Small talk is big again.
  5. Abundance economics means that we won’t rely on search: search is based on scarcity. Imagine that all critical information is available, publicly, and the most important breaking news is a few seconds (at most) away. In this world the problem won’t be finding what you want, but minimizing the torrent so that you have a small number of things to look at. This is as true inside of a 1000 person company as in the open web. Increasingly, we will switch to a social connection mode to filter and find for us. Our networks will become engines of meaning, as Bruce Sterling said. Everything we want to find has been found, and will find us through our social connections. Like head colds and happiness.
  6. We are not sharing space online, although it the conventional wisdom says we are. We are sharing time. Time has become a shared resource. Our time is increasingly not our own, in a good way, as we move into a streamed model of connection. Individual time becomes less of a reality, and a shared thread of time will become the norm -- shared with those that are most important to you and those that reciprocate. This will change the basic structure of work. Time is increasingly less linear, less mechanical; but more subjective and plastic. Individuals will choose to trade personal productivity for connectedness, as voices in the stream ask for help, pointers, and introduction. Connectedness will trump other obligations, specifically timeliness.
  7. The real-time flow of social tools like Twitter, and the myriad vertical apps that will adopt the open follower model, will become the bloodstream of social business. The flow is where everything critical appears first, and where everyone will congregate. Flow will become the dominant motif of all important social tools in this next era of the Web. This will be the ‘still point of a turning world’: paradoxically, the place where the stream runs hardest will be where we are most at rest. The nexus for all the imploded bits of the previous web of pages, where the flotsom of links, messages, pats on the back, questions and alerts all jumble together. That’s where we’ll be. We will be the engines of meaning, sorting, passing things along, choosing who to follow and who to forget, transmitting ideas, decisions, and recommendations. This is where business will be done, plots will be hatched, and deals will be done. This will be the center of everything.
  8. Building this won’t be easy. But we are moving into a new, post-industrial world, and new ways will have to be designed so that business can thrive. This is like pressures that drive us to build new infrastructure in the real world, or the societal pressures that lead us to make basic changes: like universal suffrage, the abolition of slavery, and child labor laws. Whatever else social business comes to be, it has to be based on how people operate when they feel most free, most creative, most engaged, and most needed. We have to build a way of working where the people doing the work matter as much as the work. Whatever else, social business must be that.
  9. Announcement: Jeff Pulver and I are announcing today that we are partnering to do a ‘symposium on social business’ in the Spring in NYC. More news to follow.