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1. International Strategic
Management:Facebook
Presented By:
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2. Introduction
 Facebook Inc. is a social networking platform
that was established in 2004 .
 Mark Zuckerberg and two of his roommates
in their dorm room were behind it.
 It allows users of the platform to share their
opinions, ideas, activities and pictures.
 The primary operations of Facebook are in
the United States .
 The headquarters of the organization is at
Melno Park, California.
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3. Vision and Mission
 The mission statement of Facebook is
focused on empowering users.
 It offers technology to connect with other
people.
 It provides tools through its website.
 The company has enhanced openness and
connection.
 Its vision statement captures the intentions of
the website’s founders.
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4. Vision reasons why people
use Facebook
 Posting updates concerning.
 Expressing what matters to them.
 Connecting with their friends and families.
 Facebook today also offers connections with
companies and various organizations.
 This enables users discover what is going on
around the world.
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5. Suggested Strategic Objectives
for Top Management
 Raise the number of people using Facebook.
 Diversification of its sources of revenue.
 Opening a marketplace ‘Facebook
Marketplace.’
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6. Analysis of the Main
Competitive Advantages
 Facebook has enhanced advertising agencies
across the globe.
 It competitors areYouTube, Google andYahoo
and twitter.
 Facebook commands unrivaled reach .
 The global reach of Facebook is sustainable.
 This is because of the high switching costs .
 It results from users having established
networks, applications, and content within the
organization.
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7. Facebook’s Strong Market
Position
 FB enjoys a strong position in the social networking
industry.
 It has strongest market share with regards to the
number of visits .
 With the US, it enjoys a leading position in the social
networking market .
 This has increased the market share in advertising.
 This has increased high appeal that is enjoyed by its
products among advertisers and other users.
 With regards to sustainability, the great
performance of Facebook is advertising and social
engagement.
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8. A Profitable Database on
Facebook
 Facebook has a quite lucrative database .
 This enables it to acquire huge volumes of
information on users.
 The information is of great value to developers
and advertisers.
 The data that is owned and regulated by
Facebook.
 It provides substantial competitive advantages.
 ProvidesValue to Developers and Advertisers
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9. Works Cited
Bercovici, J., 2013. ‘Is Facebook Home Facebook’s
Answer to Facebook Fatigue?’, Forbes.Com, p. 17,
Health Business Elite, EBSCOhost, viewed 10
November 2013.
Geron,T., 2013. ‘Facebook NeedsTraffic’, Forbes,
191, 8, p. 1, Health Business Elite, EBSCOhost,
viewed 10 November 2013.
Hempel, J., 2013. ‘the Second Coming of
Facebook’, Fortune, 167, 6, p. 72, Health Business
Elite, EBSCOhost, viewed 10 November 2013.
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10. Piskorski, M., Eisenmann,T., Chen, D. and
Feinstein, B., 2011. Facebook’s platforms.
Boston, Massachusetts: Harvard Business
School.
Vance, A., 2013. ‘Your Facebook Data Are
Here’, Bloomberg Businessweek, 4349, pp. 42-44,
Health Business Elite, EBSCOhost, viewed 10
November 2013. Herrold,T., 2013. Kenshoo Social
Study: Quarterly Analysis of Facebook Advertising
Performance Shows Strong Improvements Across
Key Performance Indicator, viewed 10 Nov
2013<http://kenshoosocial.com/blog/quarterly-
facebook-advertising-performance-q3-vs-q2-
2013/>
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11. For More Information On
International Strategic
Management:Facebook
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