Royal Beauty Lines is looking to expand into the Peruvian market. Peru has a growing economy with a GDP of $305.8 billion in 2011. The personal care market in Peru is also growing, with the haircare market increasing 4.1% annually from 2005-2009. Royal Beauty Lines believes Peru has great potential due to its economic growth and increasing demand for personal care products, making it a promising market for the company.

1. Target Market: Peru
Royal Beauty Lines
by Jaime Christine Perez
October 1, 2012

2. Company Profile
Royal Beauty Lines ~ Master Distributor of FHI Heat ®
http://royalbeautylines.com
Royal Beauty Lines
provides business
opportunities to beauty
supply distributors and
salon professionals.
Master distributer of FHI Heat ® Hair care products and styling tools in the Caribbean &
South Pacific Islands, Mexico, Peru and Worldwide Cruse Ship Salons
(“Royal Beauty Lines,” n.d.)

3. Country Profile
Peru
Market Oriented Economic Policies
GDP- $305.8 billion (2011 est.)
Population 29,549,517 (July 2012 est.)
Imports - partners: US 24.7%,
China13.8%, Brazil 6.7%, Chile 6%, Ecuador
4.4%, South Korea 4.1% (2010)
Industries: mining and refining of
minerals; steel, metal fabrication;
petroleum extraction and refining, natural
gas and natural gas liquefaction; fishing and
fish processing, cement, glass, textiles,
clothing, food processing, beer, soft drinks,
(“The Worldfact Book,” n.d.)
rubber, machinery, electrical machinery,
chemicals, furniture

4. Opportunities for Growth
Peru is the first of several
South American countries
to make the top 10. Strong
retail growth has intensified
the demand for retail
space.
Most of the interest is being
driven by strong economic
growth in the country.
Peru could potentially be one of
the "worlds retail’s hottest
emerging markets” with a growth
of 5% GDP year after year.
("CNBC," 2011)

5. Financial Impact to the Peruvian People
“The Peruvian economy has been growing by an average of 6.4% per year since
2002 with a stable/slightly appreciating exchange rate and low inflation. Growth in
2010 was close to 9% and in 2011 almost 7%, due partly to a leap in private
investment, especially in the extractive sector, which accounts for more than 60%
of Peru's total exports .”
“A growing number of Peruvians are sharing in the benefits of growth but inequality
persists posing a challenge for the new Ollanta HUMALA administration,
which has championed indigenous and local disenfranchised groups.
The administration seems committed to Peru's free-trade path.”
(“The Worldfact Book,” n.d.)

6. Peru’s Market Predictions for Personal Care
Royal Beauty Lines has great potential for doing business in Peru
according to an IMS research study. It has identified Peru as
having high potential for future personal care products. It predicts
it will be one of the fastest growing markets.
The Peruvian haircare market
generated total revenues of
$168.7 million in 2009,
representing a compound
annual growth rate (CAGR) of
4.1% for the period spanning
2005-2009.The Peruvian
make-up market generated
total revenues of $110.9
million in 2009, representing a
compound annual growth rate
(CAGR) of 5.1% for the period
spanning 2005-2009. (Datamonitor, 2011)

7. References
A4peru.jpg [Digital image]. (n.d.). Retrieved October 1, 2012, from http://images.yourdictionary.com/images/main/A4peru.jpg
CNBC. (Producer). (2011). Retail's hottest emerging markets 2011. [Web]. Retrieved from http://www.cnbc.com/id/43271754/
Retail_s_Hottest_Emerging_Markets_2011
Datamonitor. ( 2011, March 29). Peru Personal Hygiene/ Personal Care Industry Guide 2011. Retrieved from http://www.datamonitor.com/store/Product/
peru_personal_hygiene_personal_care_industry_guide_2011?productid=05CBBF28-AEB9-4D28-BB19-C6D7823A2542
PE_024.jpg [Digital image]. (n.d.). Retrieved October 1, 2012, from https://www.cia.gov/library/publications/the-world-factbook/photo_gallery/pe/images/
large/PE_024_large.jpg
Peru. (n.d.). Retrieved October 1, 2012, from http://www.yourdictionary.com/peru
Royal Beauty Lines. (n.d.). Retrieved October 1, 2012, from http://royalbeautylines.com
Royal Beauty Lines Logo [Digital image]. (n.d.). Retrieved October 1, 2012, from http://royalbeautylines.com/wp-content/uploads/2011/11/Screen-Shot-2011-11-20-
at-12.06.55-AM-150x150.png
The World Factbook. (n.d.). CIA - The World Factbook. Retrieved October 1, 2012, from https://www.cia.gov/library/publications/theworld-factbook/geos/pe.html

8. Thank you for watching!
Presentation by
Jaime Christine Perez
Global Internet Marketing Strategies
Target Market