The document outlines a marketing plan for Royal Beauty Lines, presented by Jaime Christine Perez on October 15, 2012, focusing on various channels including print, email, and social media. It emphasizes education, product demonstrations, and a launch plan, with an aim to build brand awareness and engage customers. Additionally, it highlights the importance of measuring campaign ROI through tools like Google Analytics and Facebook Insights.

1. Royal Beauty
Lines
Presented by:
Jaime Christine Perez
October 15, 2012
Peru
Marketing Plan

2. CONCEPT
Print Brochures
Education
Email Beauty Supply Social Media

3. CHANNEL MIX
Traditional Merchandise
Print Media -Trials
-Brochures -Samples
-Posters -Give Aways
Local Beauty Supply Partner
-Hands On Education
-Product Demonstrations

4. CHANNEL MIX
New Media Social Media
Website -Engage
-Earn Trust -Relationships
-Brand Awareness -Social Proof
-Reviews
Email
-Make Connections
-Stay Connected

5. LAUNCH PLAN
+1 month Initiate Email +/- 3 months
Website
Brochures
+ Posters
+/- 3 months
Initiate
Initiate Social Media Trials & Samples

6. LAUNCH PLAN
Merchandise
+/- 3 months
-Trials
-Samples
-Give Aways
Beauty Supply
Campaign

7. ROI Measurement
Google Analytics Facebook Insights Product Sales

8. References:
• Bodnar, Kip. (2010, May). 3 Social Media Lessons for Global Marketers. Retrieved from http://blog.hubspot.com/blog/tabid/6307/bid/5948/3-Social-
Media-Lessons-For-Global-Marketers.aspx
• business2community.com. (2011, July 21). Nine Steps to an International Marketing Strategy. Retrieved from http://www.business2community.com/strategy/nine-steps-to-an-international-
marketing-strategy-044946
• Byford, Sam. (2012, May 6). Real-time Facebook 'likes' displayed on Brazilian fashion retailer's clothes racks. Retrieved from http://www.theverge.com/2012/5/6/3002270/fashion-like-
facebook-brazil-cea-clothes
• Cea. (2012, April 18). C&A Fashion Like. [Video] Found at http://youtu.be/K4qdNb6FvGY
• Cormier, J. (2012, October 4). Going Global: Insights for International Social Media. Retrieved October 15, 2012 from http://searchenginewatch.com/article/2214514/Going-Global-Insights-for-
International-Social-Media
• Entrepreneur. (2003, December 11). How to Develop and Run a Marketing Campaign. Retrieved from http://www.entrepreneur.com/article/66016
• ESCPeurope,. (Producer). (2009). Pitfalls of International Marketing Campaigns. [Web]. Retrieved from http://www.youtube.com/watch?v=aP5jed6gQi0
• European Travel Commission. (2012, September 14). Latin America: New Media Trend. Retrieved from http://www.newmediatrendwatch.com/regional-overview/104-latin-america
• Facebook. (n.d.) Royal Beauty Lines. Retrieved October 15, 2012 from http://facebook.com/royalbeautylines
• FHI Heat. (n.d.) Retrieved October 15, 2012 from http://fhiheat.com
• Kim, Jehae, Rojas, Patricio, Huey, Joanna, Connors, Wang, Stephanie. (n.d.). Latin America. Retrieved October 11, 2012, from http://opennet.net/research/regions/la
• Rininsland, Andrew. (2012, April 16). Internet censorship listed: how does each country compare. Retrieved October 11, 2012, from http://www.guardian.co.uk/technology/datablog/2012/apr/
16/internet-censorship-country-list
• Royal Beauty Lines. (n.d.). Retrieved October 15, 2012 from http://royalbeautylines.com
• Twitter. (n.d.) Royal Beauty Line. Retrieved October 15, 2012 from http://twitter.com/royalbeautyline
• MVF Global. (n.d.). Lead Generation and Internet Marketing in Peru. Found at http://www.mvfglobal.com/peru
• Top News Today. (2012, July 9). Bahraini activist found guilty, sentenced in social media case, his lawyer says. Retrieved from http://entertainment.topnewstoday.org/tv/article/2745175/