Sample: Banner Ad Proposal by Jaime Christine Perez February 13, 2012 Retro Chic by Joshua ™ Display Advertising Full Sail University

1. BANNER AD PROPOSAL
Prepared by Jaime Christine Perez
February 13, 2012

2. OBJECTIVE
Drive Traffic to
RetroChicByJoshua.com
Raise Brand Awareness
Build an Email Database
Increase Sales
http://retrochicbyjoshua.com

3. COMPONENTS
4 Banner Ads
1 Landing Page with an offer
1 Email Confirmation with a
Coupon
1 Facebook Fan Page
Google Analytics
http://retrochicbyjoshua.com

4. USER PROFILES
Fashion Forward Women 25-35
Metro Sexual Men 25-35
Trendy Teens 13-19
Artistic Hair Stylist 18-35
Reach 38,999,106 United States
http://retrochicbyjoshua.com

5. KIMBERLY
Lives in Houston Texas
Age 28
Fashion Forward Female
Wants to Look Fashionable
Income $75,000 per year
http://retrochicbyjoshua.com

6. DAVID
Lives in Los Angeles California
Age 30
Metro Sexual Male
His appearance is extremely
important
Income $100,000 plus per year
http://blogs.rsvp.com.au/Men'sfashion.jpg

7. KRISTINA
Lives in New York, New York
Age 18
Trendy Teen
She has to look edgy and cool
Income $24,000 a year
allowance from parents
http://retrochicbyjoshua.com

8. JENNIFER
Lives in Dallas Texas
Age 24
Hair Stylist
Must be able to be Artistic
Income $50,000 a year
http://retrochicbyjoshua.com

9. BANNER AD SIZES
Leaderboard
Full Banner
Skyscraper
Square

10. HEADLINE
Having a Wild Hair Day?
http://retrochicbyjoshua.com

11. AD COPY
Close
Before After
GET MODERN STYLISH HAIR...
Click Here

12. Close
Retro Chic by Joshua
FREE TRIAL OFFER
Click Here
Website: http://retrochicbyjoshua.com Terms Privacy

13. Close
BUY 2 GET 1 FREE
Try Retro Chic by Joshua
Modern Products - Stylist Edge
Buy 1 Retro-Bonding Shampooing Potion
1 Retro-Bonding Conditioning Potion
Get 1 Superstruct Gel
Free
ENTER HERE TO RECEIVE
A FREE DIGITAL COUPON
Website: http://retrochicbyjoshua.com Terms Privacy

14. Close
NAME: First Last
EMAIL: joshua@retrochicbyjoshua.com
AGE: SEX: 18 M
ZIP: 77070
Opt-in
SUBMIT
Website: http://retrochicbyjoshua.com Terms Privacy

15. Close
RETRO CHIC BY JOSHUA
FREE Product Trial
Buy
Get
1 Retro-Bonding Shampooing Potion
1 Superstruct Gel FREE
1 Retro-Bonding Conditioning Potion
Offer Expires: April 30, 2012
Website: http://retrochicbyjoshua.com

16. FACEBOOK
800 Million Consumers
http://facebook.com/pages/Retro-Chic-by-Joshua/183151155108995

17. FAN PAGE
Create Engagement & Build Brand Advocates
http://facebook.com/pages/Retro-Chic-by-Joshua/183151155108995

18. GOOGLE ANALYTICS
Track & Measure = Traffic & Clicks
http://www.theoutsourcingcompany.com/blog/wp-content/uploads/2011/03/google-analytics.jpg

19. CONCLUSION
ROI
http://retrochicbyjoshua.com

20. REFERENCES
Google Analytics. (n.d.) Retrieved February 13, 2012 from http://analytics.google.com
Retro Chic by Joshua. (n.d.). Retrieved February 13, 2012 from http://
retrochicbyjoshua.com
Retro Chic by Joshua. (n.d.). Facebook.com. Retrieved February 13, 2012 from http://
facebook.com/pages/Retro-Chic-by-Joshua/183151155108995
All Images Compliments of my brother, Joshua Bernard/President of Retro Chic by Joshua.