BUZbook is an e-business plan for an online classifieds website called BUZbook.com. It allows users to create a personal profile page with multimedia like video, music and pictures to advertise products and services for sale. Users can also buy and sell music, software and tutorials from other users' pages using PayPal. The plan discusses the business model, mission to provide an interactive online marketplace, a CLICK analysis of its competitive advantages, and marketing strategies targeting anyone wanting to conveniently advertise a product or service.

1. BUZbook
www.buzbook.com
E-Business Plan
Prepared January 2011
by Team BUZit E-Business Plan

2. Table of Contents
95
Executive Summary 3
Organizational Plan 5-9
Mission 4-5
Business Model 5
CLICK Analysis 6
SWOT Analysis 7
Products and Services 8
Marketing Plan 9-10
Target Market 9
Competitors 11

3. Executive Summary
• BUZbook allows BUZusers to click and search
• Easy and interactive with mobile phones, & tablets!
• Users can sell or purchase music, software, tutorials,
and other virtual goods from their BUZpage using Paypal.
• Connecting is easy!

5. Organizational Plan
BUZbook is not just another online classifieds!
• Free Online Classifieds Advertising
• New technology = Fresh way to advertise on the Internet!

6. Our Mission!
Using the successful business models of:
• Free Advertising
• Paid Advertising
• Free Subscription
• Paid subscription
We will provide an interactive online classifieds site, giving
users a personal page with a multi-media experience,
enhancing the sticky-ness factor of the site and the products
advertised here.

8. Click Analysis
• Only Online classifieds offering a “personal page”, featuring
video, music, pictures, maps, and more, creating a “Buz”.
• Online community driven, bringing the social experience to
online classifieds.
• For people who want a more interactive experience.
• For everyone that has a service or product to sell.
• We have a team of highly talented marketing experts who
specialize in advanced online marketing strategies.

9. SWOT Analysis

10. Products & Services

11. Marketing Plan
Anyone that has a product or service
to sell would benefit from BUZbook.
• Convenient way to post your
advertisement or basic classified
and easily communicate with
potential customers.
• Using a Long-Tail business model;
we offer FREE services with the
opportunity to upgrade to more
advanced features when they are
ready.

12. Targeted Advertising

13. Better Experience
Unlike Backpage.com, Craigslist.org, and Oodle.com,
BUZbook.com offers:
• Low cost pricing strategy
• BUZad promotions pricing
• Quality, multi-media advertising