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EFM Morning Brew: Social Media Update - New Tools for Branding with Social Media
CURRENT STATE,[object Object],OF SOCIAL MEDIA,[object Object]
PARTNERING AND STAKING CLAIMS,[object Object],Social and nonsocial channels are continuing to partner to make an interconnected network,[object Object],Read our blog post for more: http://efmexperience.com/html/blog/welcome-to-social-town-2,[object Object]
RIGHT NOW,[object Object],TRENDS 18+,[object Object],73%,[object Object],48%,[object Object],19%,[object Object],14%,[object Object],[object Object]
Myspace is disappearing (though a comeback may be on the rise if they capitalize on their music side)
Twitter is on the decline for new users, but those who tweet  are avid about it
LinkedIn is greatly used by the older generations for networking,[object Object]
DON’T FORGET SOCIAL,[object Object],48%,[object Object],of marketers include “forward to a friend”features in their e-mails,[object Object],13%,[object Object],make it easy to share contenton social networks,[object Object]
WHAT’S NEW IN,[object Object],SOCIAL MEDIA,[object Object]
RIGHT NOW,[object Object],Companies often establish a single voice of the company,[object Object]
SOON,[object Object],Twitter will enable Contributors, which helps users know about the real people behind organizations.,[object Object]
VIRTUALCURRENCY,[object Object],+,[object Object],Use PayPal/PayPal Money Transfers to pay ,[object Object],for Ads and Facebook Credits,[object Object],PayPal Credits,[object Object],Being tested in a small number of Facebook apps,[object Object],as a way to a virtual method of payment,[object Object],E-Commerce on Facebook,[object Object],This changes the game for Facebook Page owners. One day, you will be able to sell your product directly to Fans,[object Object]
SOCIALCONNECTOR,[object Object],+,[object Object],Integrates with LinkedIn,[object Object],[object Object]
Email LinkedIn connections through Outlook
Also incorporates Facebook and MyspaceAutomatically expand your LinkedIn network by,[object Object],clicking a button next to received emails,[object Object]
+,[object Object],A view of LinkedIn incorporated into Outlook with the Social Connector,[object Object]
SUBTITLES,[object Object],Subtitles can now be added to YouTube videos, which makes content fully searchable by Google,[object Object]
CONNECTIONS,[object Object],YouTube also keeps track of what you and your friends are watching, then recommends videos based on what has been viewed and shared.  Soon, YouTube will also recommend friends, based on content watched.,[object Object]
COMPETITORS,[object Object],Keep your eye on these guys. YouTube isn’t the only game in town.,[object Object]
KEY FEATURES,[object Object],Automatic friends lists,[object Object],Rich fast “sharing” via other social media outlets,[object Object],Public & private sharing ( Causing some trouble ),[object Object],Inbox integration,[object Object],“Recommended Buzz” = friend-of-friend content - Recommendations learn over time with your feedback.,[object Object],However…,[object Object],Received backlash over privacy issues but are regrouping, so keep Buzz on your radar,[object Object]
MOBILE,[object Object],Posts tagged with geographical information,[object Object],have greater context,[object Object],Live Tweeting-type implications?,[object Object]
THIS IS CRAZY,[object Object],By using augmented reality, Bing Maps overlays Flickr images and streams video in real time,[object Object],Watch TED video of it in action: http://techflash.com/seattle/2010/02/video_bing_maps_at_ted.html ,[object Object]
Case Studies,[object Object]
WHAT’D THEY GIVE?,[object Object],Love,[object Object],Shampoo samples,[object Object],Occasional free cookies,[object Object],Community,[object Object]
WHAT’D THEY GET?,[object Object],21,447 engaged visitors,[object Object],6,000 new customersOnline shopping via FB,[object Object],Increased in-store spendingMedia coverageMeasured loyalty benefit,[object Object],6x expected attendeesSecond eventThought leadership,[object Object]
Social Media Mix,[object Object]
EFM Morning Brew: Social Media Update - New Tools for Branding with Social Media
SOCIALLY UNEXPECTED,[object Object],Skittles created a unique throw down by pitting their Facebook Fans against their Twitter Followers.  Appealing to our inherent love of competition, and potential love of the underdog was  an intriguing way to promote social.,[object Object]
SOCIALLY GOOD,[object Object],For Valentines Day, Skittles created a custom Facebook tab with an application that allowed Fans to make Valentines Day cards. When we checked, 21,447 fans engaged with the application.,[object Object]
One lucky parking officer was chosen to receive all the Facebook Fan’s greetings.,[object Object]
SHARING IS CARING,[object Object],They even recorded the officer receiving the cards (complete with a man dressed as cupid).,[object Object]
SOCIALLY UNEXPECTED,[object Object],Again, another way Skittles intriguingly incorporated their social channels. By keeping track of specific color-themed tweets, a competition arose out of which color was more popular.,[object Object]
Social Media Mix,[object Object]
EFM Morning Brew: Social Media Update - New Tools for Branding with Social Media
A LITTLE FREEBIEGOES A LONG WAY,[object Object]
SHOPPING ON FB,[object Object],After taking a quiz, visitors to Living Proof’s “Shop Now” tab are encouraged to purchase products. After clicking the “buy now” button, a new window is displayed for immediate checkout.,[object Object]
BRANDING TWITTER,[object Object],Take full advantage of Twitter – brand it! Make sure your icon is brand distinguishable and that colors are formatted to match your background. Keep your background simple – your tweets should be the star.,[object Object]
BLOG + TWITTER,[object Object],Remember to cross-promote. Living Proof used their blog to promote their Twitter giveaway. ,[object Object]
Social Media Mix,[object Object]
EFM Morning Brew: Social Media Update - New Tools for Branding with Social Media
RARE STUDY,[object Object],[object Object],	(available at http://www.rice.edu/nationalmedia/news2010-02-18-facebook.shtml),[object Object],[object Object],"It is amazing what people will do for a free cookie or a brownie, you know. If we have a survey or are trying to get people's opinions, they are very happy to give it," said Brook.,[object Object]
CHA-CHING,[object Object],Compared to typical customers, Facebook fans:,[object Object],[object Object]
 Spent 45% more of their eating-out dollars at DG
 Spent 33% more at DG's stores
 Had 14% higher emotional attachment to the DG brand
 Had 41% greater psychological loyalty toward DG,[object Object]
Social Media Mix,[object Object]

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EFM Morning Brew: Social Media Update - New Tools for Branding with Social Media

Editor's Notes

  1. Facebook is still the dominating force in Social Media Myspace is disapearing (though a comeback may be on the rise if they capitalize on their music side)Twitter is on the decline for new users, but those who tweet are avid about itLinkedIn is greatly used by the older generations for networking
  2. To learn more visit: http://news.cnet.com/8301-13577_3-10456095-36.html
  3. To learn more visit: http://blogs.msdn.com/outlook/archive/2009/11/18/announcing-the-outlook-social-connector.aspx
  4. Watch TED video of it in action: http://techflash.com/seattle/2010/02/video_bing_maps_at_ted.html
  5. Read the article at: http://www.rice.edu/nationalmedia/news2010-02-18-facebook.shtmlAnd the Harvard Business Review article at: http://hbr.org/2010/03/one-cafe-chains-facebook-experiment/ar/1