ODNNY Web 2.0 Wikisourcing Sustainable Enterprises
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Lessons learned from Wikisourcing Sustainable Enterprises
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ODNNY Web 2.0 Wikisourcing Sustainable Enterprises
- 1. Wikisourcing Sustainable Enterprises Network Graph: Vincent Associates ODNNY Web 2.0 Workshop March 6, 2010 Jenny Ambrozek & Victoria G. Axelrod
- 3. Themes © J.Ambrozek & V.G. Axelrod 2010 + The participation & contribution challenge + Stakeholder Network Engagement + Delivering Value for All Contributors Technology enabling easy contribution + access to information
- 4. Wikisourcing Sustainable Enterprises © J.Ambrozek & V.G. Axelrod 2010 2008 Summer 2009
- 5. Sustainable Enterprise Network Inspiration © J.Ambrozek & V.G. Axelrod 2010 Sustainable Enterprise Network Connecting practitioners and thought leaders via Ning ~ Ray Merrell
- 6. © J.Ambrozek & V.G. Axelrod 2010 Open-Sustainability.org our Hosts
- 7. © J.Ambrozek & V.G. Axelrod 2010 Content Contributions Sustainable Enterprise Profile Form
- 8. © J.Ambrozek & V.G. Axelrod 2010 Stories as an Alternative Decreasing barriers to contribution
- 9. © J.Ambrozek & V.G. Axelrod 2010 Profile a Thought Leader
- 10. Emergent Approach Insufficient © J.Ambrozek & V.G. Axelrod 2010 + Incentives for Participation & Contribution + Intentional Stakeholder Network Development + Delivering Value for All Contributors Technology enabling easy contribution + access to information Sponsors & Promotional Partners +
- 11. © J.Ambrozek & V.G. Axelrod 2010 Burning Questions?
- 12. © J.Ambrozek & V.G. Axelrod 2010 Victoria G. Axelrod WSE Co- Convener Interest, Filters & Participation
- 13. © J.Ambrozek & V.G. Axelrod 2010 Discussion – Your Insights Please
- 14. © J.Ambrozek & V.G. Axelrod 2010 WSE Bottom Line 6 months 6 profiles 4 contributors 20 supporters Crowdsourcing Lessons
- 15. © J.Ambrozek & V.G. Axelrod 2010 1. Diverse Talent
- 16. © J.Ambrozek & V.G. Axelrod 2010 Network Map courtesy of Vincent Associates NetView 2. Intentionally Build Stakeholder Networks
- 17. 3. Architect Participation & Contribution © J.Ambrozek & V.G. Axelrod 2010 Attention Connection Participation Contribution Value Adapted from Ross Mayfield April 2006
- 18. © J.Ambrozek & V.G. Axelrod 2010 Harnessing Collective Intelligence to Create Value ? 4. Technology a Success Factor
- 19. © J.Ambrozek & V.G. Axelrod 2010 Invitation to Contribute Jenny Ambrozek [email_address] @sagenet Victoria Axelrod [email_address] @vaxelrod Sustainable Enterprise Network http://sustainableenterprise.ning.com/ Wikisourcing Sustainable Enterprises http://open-sustainability.org/wiki/WSE Thank You
Editor's Notes
- While Wikipedia inspires other wikisourcing initiatives the practice is hard work and demands business discipline. Technology enables but both contributing content and accessing information must be as simple as possible. Incentives to contribute that work for the crowd, whose wisdom you are trying to collect. are essential. Intentionally tapping all the networks of stakeholders on which the project depends is critical as is ensuring value is created for the sponsor.
- While Wikipedia inspires other wikisourcing initiatives the practice is hard work and demands business discipline. Technology enables but both contributing content and accessing information must be as simple as possible. Incentives to contribute that work for the crowd, whose wisdom you are trying to collect. are essential. Intentionally tapping all the networks of stakeholders on which the project depends is critical as is ensuring value is created for the sponsor.
- Wikisourcing Sustainable Enterprises has provided significant learning about the diverse talent and network building required to make crowdsourcing initiatives work.
- JA With that backdrop I want to turn to Victoria to lead the discussion about harnessing collective intelligence to create business value, and the people networks you need to build to be successful. VGA: So if we assume YOUR definitions O ’ Reilly ’ s and McAfee ’ s that What defines Web 2.0 Enterprise 2.0 is the extended reach they enable and ability to cost effectively assemble and tap the crowd – how do we know we have the best minds assembled. It is our premise that we need to reach beyond the obvious networks. How do you intentionally reach stakeholder networks to get the best roi?