This proposal summarizes the Team DeLorean Intern Proposal. It outlines their idea to create a centralized hub for A&G's philanthropy and community service efforts. This would include features like employee blogs and vlogs about the causes they support, as well as ways to explore non-profits by topic or people. They propose launching a 50/50 initiative where they match donations to crowd-fund a project. Their goals are to incorporate philanthropy into A&G's brand, encourage employee and company collaboration, and increase visibility of their philanthropic efforts.
Knowing what social media data to track is critical to transforming data into content your community wants. In this session, we’ll focus on the important questions you need to ask, the metrics that tell you what you need to know; how to optimize your content to engage community; and how to build a social media community of content contributors and curators.
5 Social Media Tips For PR Pros - Social Media and the New PR World OrderDell Social Media
Social media has changed the PR game. Not only does social media break news, but it is increasingly becoming a go-to resource for journalistic research. In this presentation, Dell’s Carly Tatum discusses tips to approaching public relations on the social stage.
If you consider yourself a leader today then it is vitally important that you begin to understand just how "social" our world has become. This presentation explores why association leaders should engage in social media.
Knowing what social media data to track is critical to transforming data into content your community wants. In this session, we’ll focus on the important questions you need to ask, the metrics that tell you what you need to know; how to optimize your content to engage community; and how to build a social media community of content contributors and curators.
5 Social Media Tips For PR Pros - Social Media and the New PR World OrderDell Social Media
Social media has changed the PR game. Not only does social media break news, but it is increasingly becoming a go-to resource for journalistic research. In this presentation, Dell’s Carly Tatum discusses tips to approaching public relations on the social stage.
If you consider yourself a leader today then it is vitally important that you begin to understand just how "social" our world has become. This presentation explores why association leaders should engage in social media.
How to integrate social media with PR, communications, and crisis management,...SocialMedia.org
In her presentation, Ariba's Senior Manager of Social & Community, Debbie Curtis-Magley, teaches a class on how to use social channels to complement your core communications functions.
She goes into detail about how social media can help you react and respond to critical crisis, employees misbehaving, and customer chaos.
Innovative Recruiting In A Conservative Corporate Environment at Facebook HQ ...Jenny DeVaughn
Innovative Recruiting In A Conservative Corporate Environment - PowerPoint slides from Recruiting Innovation Summit presentation by Jenny DeVaughn at Facebook HQ on 10.24.11
So maybe you don’t work for a hot new start-up in the Silicon Valley or you don’t have the shirtless “Old Spice Guy” in your commercials. Think you can’t do innovative social recruiting? Think again. Join Waste Management’s Social Media and Employee Branding leader Jenny DeVaughn as she navigates you through her new corporate role, including transforming your brand with existing resources and the lessons she has learned thus far.
How to run a social media training program, presented by Liz Brown BullockSocialMedia.org
In her presentation, Social Arts & Science Institute's CEO and Co-Founder, Liz Brown Bullock, teaches a class on how to lead a social media training program that teaches effective and ethical social media engagement.
Based on developing and launching Dell's Social Media University, she shares 10 key ideas that she learned about taking your training program forward.
The social business - The Fails and Successes MOI Global
The social business can be a major undertaking of any organisation especially when it comes to truly seeing the types of business transformation the the board expect. In the presentation Joe takes you through some of the pitfalls and successes some business have seen and how best to create a social business, with realistic objectives and structure for change.
How can companies design Corporate Social Responsibility and Cause Marketing programs that are closely aligned with the fundamental mission and values of the business, the interests of stakeholders or mitigates against potential negative impact to society and leads to better results.
In Joe’s first Herding Cats presentation he spoke about how to use Social Media to drive visitors to your event but also how to deliver the event back into the social environment, in next instalment he goes into more depth around social awareness and listening … read on.
A recent study showed that awareness is the key objective for event managers using social media but 80% of these individuals are not using listening tools to measure their effectiveness. In this presentation Joe discusses how to use Social Media to drive awareness, some key metrics for measuring it and the learnings and advantages you can gain from Social Media listening through structuring a wealth of unstructured data. He will also high-light some of the new social platforms that have come to market and how best to take advantage of them.
Social media measurement standards: How to demonstrate social media's value t...SocialMedia.org
In her presentation, CEO of Paine Publishing, Katie Paine, discusses what it really means to measure social.
She offers some important numbers to keep in mind when thinking about reach and six tips on what you really should be looking at when measuring your social content.
Listen in for a quick "Tips in 20" webinar to learn how to build a strategic framework that will allow your online community to evolve and achieve ongoing success.
This employee advocacy presentation was given at the B2B Content Summit (contentsummit17.com). If you have any questions you can contact Randy Ksar at rksar@vocecomm.com or 408-738-7874.
How to integrate social media with PR, communications, and crisis management,...SocialMedia.org
In her presentation, Ariba's Senior Manager of Social & Community, Debbie Curtis-Magley, teaches a class on how to use social channels to complement your core communications functions.
She goes into detail about how social media can help you react and respond to critical crisis, employees misbehaving, and customer chaos.
Innovative Recruiting In A Conservative Corporate Environment at Facebook HQ ...Jenny DeVaughn
Innovative Recruiting In A Conservative Corporate Environment - PowerPoint slides from Recruiting Innovation Summit presentation by Jenny DeVaughn at Facebook HQ on 10.24.11
So maybe you don’t work for a hot new start-up in the Silicon Valley or you don’t have the shirtless “Old Spice Guy” in your commercials. Think you can’t do innovative social recruiting? Think again. Join Waste Management’s Social Media and Employee Branding leader Jenny DeVaughn as she navigates you through her new corporate role, including transforming your brand with existing resources and the lessons she has learned thus far.
How to run a social media training program, presented by Liz Brown BullockSocialMedia.org
In her presentation, Social Arts & Science Institute's CEO and Co-Founder, Liz Brown Bullock, teaches a class on how to lead a social media training program that teaches effective and ethical social media engagement.
Based on developing and launching Dell's Social Media University, she shares 10 key ideas that she learned about taking your training program forward.
The social business - The Fails and Successes MOI Global
The social business can be a major undertaking of any organisation especially when it comes to truly seeing the types of business transformation the the board expect. In the presentation Joe takes you through some of the pitfalls and successes some business have seen and how best to create a social business, with realistic objectives and structure for change.
How can companies design Corporate Social Responsibility and Cause Marketing programs that are closely aligned with the fundamental mission and values of the business, the interests of stakeholders or mitigates against potential negative impact to society and leads to better results.
In Joe’s first Herding Cats presentation he spoke about how to use Social Media to drive visitors to your event but also how to deliver the event back into the social environment, in next instalment he goes into more depth around social awareness and listening … read on.
A recent study showed that awareness is the key objective for event managers using social media but 80% of these individuals are not using listening tools to measure their effectiveness. In this presentation Joe discusses how to use Social Media to drive awareness, some key metrics for measuring it and the learnings and advantages you can gain from Social Media listening through structuring a wealth of unstructured data. He will also high-light some of the new social platforms that have come to market and how best to take advantage of them.
Social media measurement standards: How to demonstrate social media's value t...SocialMedia.org
In her presentation, CEO of Paine Publishing, Katie Paine, discusses what it really means to measure social.
She offers some important numbers to keep in mind when thinking about reach and six tips on what you really should be looking at when measuring your social content.
Listen in for a quick "Tips in 20" webinar to learn how to build a strategic framework that will allow your online community to evolve and achieve ongoing success.
This employee advocacy presentation was given at the B2B Content Summit (contentsummit17.com). If you have any questions you can contact Randy Ksar at rksar@vocecomm.com or 408-738-7874.
“..the starting point for enterprises wishing to manage their human capital successfully and seeking a labour competitive advantage is activities of the HR department.”
IMK522: New Media Marketing - Personas, Goals, & StrategyRyan Mickley
This presentation explores the personas, business goals, and a new media marketing strategy for my case study company, Praxis, completed as part of the Internet Marketing Master of Science program at Full Sail University.
Social Media Best Practices and Trends for Building Event BuzzErica Campbell Byrum
Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012.
An event — be it a networking gathering, an online program, fundraiser, or class — is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans.
Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
Understanding the Engagement Factor: Using Social Media FirstGiving
Social media is all about engagement. This slide deck walks you through best social media practices, how to increase social media channel involvement, how to create unique value for your fans on each channel, and a sample social media content calendar.
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...Erica Campbell Byrum
Erica Campbell spoke on 'Leveraging Social Media Marketing Trends' at the Apartment Association of Greater Knoxville (AAGK) on April 25, 2012 in Knoxville, TN.
Social media basics includes: What is it? Why use it? What’s in it for you? Old Media vs. New Media, Push vs. Pull, Social Media at Work, Advantages vs. Disadvantages, Culture, Social Media Strategy, Creating a social media plan, Blogs, Twitter, Facebook, LinkedIn, Google+, Pinterest, PHOTO/VIDEO, Instagram, You Tube, CHOOSING PLATFORMS, SOCIAL MEDIA POLICY, LEGAL IMPLICATIONS, Creative Commons, PUBLISHING CALENDAR, TIME MANAGEMENT, Hootsuite
A presentation by Darlene Fichter, Librarian at the University of Saskatchewan, and Jeff Wisniewski, Web Services Librarian at the University of Pittsburgh, about creating and evaluating social media campaigns for libraries.
Social Marketing and Leveraging InfluencersBolaji Okusaga
Today, consumer expectation is on the rise and technologies are changing at a dizzying pace. At a time like this, we take a look at the place of influence in Social Media Marketing.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
a&g summer project
1. Team DeLorean Intern Proposal Kim Douglas Nate Goldman Jillian Makos Lauren Tilden Angela Tisone Kevin Wang Andrew Wynschenk
2. AGENDA the a&g story partners why philanthropy? current owned media the competition problems & objectives the BIG idea strategy & executions goals & solutions concluding remarks
3. THE a&g STORY innovation culture DNA philanthropy collaboration work relationships values community what's next? development Philosophy morality independent giving back cohesion fearless advertising no limits forward-thinking creativity journey inspiration
8. CURRENT OWNED MEDIA Since JANUARY 2011, 576page views BUT…. that’s only 0.45% Of the past 40 Facebook posts made by a&g, only ONE involved philanthropy Of the past 40tweets from a&g, Z E R Oinvolved philanthropy It’s #18 according to page views. *Google Analytics Not to mention…
9. THE COMPETITION Employee support via social Little philanthropy work visible No promoted efforts $2M in 2010 in “sweat equity” Largely social promotion Ad Age coverage No promoted efforts Promoted on website No promoted efforts Little showcased on website Spotlight on diverse employees The Care Awards No promoted efforts Written annual report ‘Hours for Good’ No promoted efforts
19. VLOG Dynamic Content Employee blogs Employee vlogs Why? Helps a&g by promotingthe humanistic side of our agency’s brand Helps employees by providing a space to showcase the causes they care about
22. EXPLORE BY ORGANIZATION Semi-static content Easy access for those who know which organization they want to work with or learn more about RSS feeds Partner highlights About Objectives Link to site
23.
24. EXPLORE BY PEOPLE Curated space Mix of media (blog posts, links, etc.) Spotlights ongoing employee efforts Encourages employee participation Drives engagement through social media Provides humanistic element
25.
26. SOCIAL Current strategy “If we post it, they will see” Partnering organizations’ news a&g efforts Employee content Walking the fine line
27. 50/50 INITIATIVE Crowdfunding a project Matching donations Executions Owned media Crowdrise Benefits Support community service Support a&g employees Increased traffic to owned media Publicity & press
30. SOLUTIONS Eliminates confusion surrounding selection of charities to support Incorporate philanthropy into the a&g brand Encourages employee & company collaboration Goals Continue to cultivate our relationship with Ad Age, Boston Business Journal, etc. Provide more resources for employees’ philanthropic efforts Increase visibility for a&g’s philanthropic efforts
