The document discusses various online marketing methods for businesses, with a focus on social media tools. It provides statistics on the most commonly used social media for B2B marketing, with LinkedIn, Facebook, and Twitter being at the top. The document then examines LinkedIn and Facebook in more detail, highlighting how they can be effective for B2B companies. Additional topics covered include blogging, viral marketing, search engine optimization, and a comparison of Barack Obama and John McCain's social media presence during the 2008 US presidential election.

1. Sri ganesh
Online
Marketing
Devpriya Sarvepalli
November 2012

2. “The great French Marshall Lyuatey once asked his gardener to
plant a tree. The gardener objected that the tree was slow
growing and would not reach maturity for 100 years. The
Marshall Replied, “In that case, there is no time to lose; plant it
this afternoon.”
-John F. Kennedy

3. E-Marketing methods

4. •
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Search engine optimization
(SEO)
Display Advertising
E-mail marketing
Viral marketing
Viral video and photo
Interactive marketing
Social networking sites
Social bookmarks
Discussion groups and forums
Wikis, RSS, Widgets, Podcasts
Blog marketing
Micro blogging

5. Display Advertising

6. E-mail marketing

7. Interactive marketing

9. Commonly used social media tools for B2B Marketing
Twitter
88%
Facebook
87%
Linkedin
76%
Blogs
70%
Youtube or other video
46%
Social Bookmarking sites
27%
Forums
26%
Digg, Mixx, Stumbleupon
22%
Ning sites
Myspace
17%
11%
Source- Socialmediaexaminer.com

11. LinkedIn is built for Business Networking, so is
the best tool for B2B marketing
Top
22%
TOP LEVEL EXECUTIVES primarly use linkedin for industry networking
(22%) and promoting their businesses (20%)
Others
20%
Middle
24%
MIDDLE MANAGEMENT professionals primarily use linkedin to keep in
touch with other people (24%) and industry networking (20%)
Other
s
20%
Entry
24%
ENTRY LEVEL EMPLOYEES primarly use linkedin for job searches (24%)
and co-worker netwroking (23%)
Others
Overall the top activities on linkedin are industry networking
(61%), keeping in touch (61%)and co-worker networking (55%). As a
social networking site for professionals , Linkedin seems to be delivering
on its brand promise.
23%

12. 558 Followers

15. Why facebook should not be overlooked ?

16. B2B Companies need to market their firm
on Facebook
85% of B2B companies that use
93% of business buyers believe all
41%
companies should have present
companies for marketingahave
facebook shouldn’t just social
information but
media presence also through and
acquired customer interact this
engage with them
channel

17. The top application for the use of social media for B2B
marketers
Thought leadership (59.8%)
Advertising on sites (34.7%)
Lead generation
(48.9%)
Customer feedback (45.7%)

21. • Similar to Facebook, but provides a more
immediate, straight‐forward approach.
• Allows you to update your network from a mobile phone or
computer, with short, concise messaging and direct links –
immediately showcase the new project you’ve completed, research
study you’re promoting, or exciting news in your industry.
• Reach is expanding, now being used by Congress, Executives, and
the Media to announce updates and gather feedback.

22. EVEN
Boston
police is
tweeting…

23. BLOGGING

24. • There are 200,000,000 blogs on the Internet.73% of
Online users have read blog posts, even if they aren’t
aware of it.
• Blogging Why It Is Crucial to Online Marketing
• Achieve Expert Status in your field
• Promote Your Name, Brand, Product/Service
• Deliver Traffic to your Website
• Increase Your SEO Rankings
• Develop a Community of Prospects and Brand
Ambassadors

26. Viral Marketing

28. Search Engine Optimization

29. Twitter
BLOG
FORUMS AND
DISCUSSIONS
Website and
serach engine
ranking
FACEBOOK
REVIEWS
LINKEDIN

32. John McCain
Barack Obama
Facebook Fans: 620,359
Facebook Fans: 2,379,102
Twitter Followers: 4,603
Twitter Followers: 112,474
YouTube Views: 2,032,993
YouTube Views:
18,413,110
MySpace Friends: 217,811
MySpace Friends: 833,161
Winning The Presidential Election=priceless