Social media for b2b - Madhouse Associates seminarSmoking Gun PR
An overview presentation of the use of Social Media in B2B Marketing by www.smokinggunpr.co.uk for Madhouse Associates Seminar #MHSem. Contains stats, setting objectives, creating strategy measurement, top tips and examples.
2015 Influencer Marketing Guide
Getting the right people talking about your brand is vital for building credibility. In fact, recent studies show that nearly 60% of marketers plan to increase their influencer marketing budgets in 2015. Kick start your own social campaigns by learning how to identify, engage, and measure influencer impact.
Download this influencer marketing guide to learn:
•How to identify your ideal influencers
•When and where your influencers are most active
•Tips for engaging influencers with your brand
•How to add influencers to your social marketing strategy
Social media for b2b - Madhouse Associates seminarSmoking Gun PR
An overview presentation of the use of Social Media in B2B Marketing by www.smokinggunpr.co.uk for Madhouse Associates Seminar #MHSem. Contains stats, setting objectives, creating strategy measurement, top tips and examples.
2015 Influencer Marketing Guide
Getting the right people talking about your brand is vital for building credibility. In fact, recent studies show that nearly 60% of marketers plan to increase their influencer marketing budgets in 2015. Kick start your own social campaigns by learning how to identify, engage, and measure influencer impact.
Download this influencer marketing guide to learn:
•How to identify your ideal influencers
•When and where your influencers are most active
•Tips for engaging influencers with your brand
•How to add influencers to your social marketing strategy
Here is a simple template for developing a social media action plan -- from tying to broad business goals and designing a listening program to picking to tools to meet your goals and measuring results.
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
Winning at Social - 4 Steps to Enhance Your Social Media StrategyEvgeny Tsarkov
Winning at Social - 4 Steps to Enhance Your Social Media Strategy (by MarketingCloud)
Победить в социальных медиа - 4 шага к расширению вашей стратегии работы в социальных медиа
How to Develop a Social Media Marketing and Advertising StrategyLeah Schultz
How to develop a social media strategy including social marketing, content writing, content publishing, social listening, social analytics and social advertising.
21 Steps To Become a Social Media Superstar: Building Your Brand Online Jolynn Oblak
Knowing how to promote yourself and your brand is critical to being successful in business. Learn how you can have a huge impact and dominate social media like a superstar. Get this step-by-step guide today and explode your business online!
www.jolynnoblak.com/smst
eBook has a 21 step guide and tutorial on how to setup your social media profiles the right way to attract hot leads. It also includes examples of proven strategies that have worked for other successful business leaders to gain added exposure and maximize reach and a rolodex with 22 resources to use for your business.
This PRESENTATION is a brief overview of the 21 steps. Get the eBook which goes into more detail and includes invaluable resources to help you be successful as a social media superstar! http://www.jolynnoblak.com/smst
Personal Branding Social Media Campaign StrategyTori Green
A summary of campaign research, implementation and evaluation of promoting personal brand on three social media platforms: Twitter, Linked-in and a blog on portfolio website. The campaign goal was to promote personal brand to potential employers and demonstrate knowledge of events and communication industry. Summary includes additional research on cross platform best practices and advice for personal branding, career readiness on Facebook, Pinterest and Instagram.
Social Media - What is it, why it matters, and a 3 step action plan for business
Presentation made to the KM round table at Melbourne Zoo, August 19th, 2009
Leveraging social media in the enterprise context requires holistic enterprise architecture, IT and information management strategy, as well as alignment with corporate marketing objectives and planning.
Here is a simple template for developing a social media action plan -- from tying to broad business goals and designing a listening program to picking to tools to meet your goals and measuring results.
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
Winning at Social - 4 Steps to Enhance Your Social Media StrategyEvgeny Tsarkov
Winning at Social - 4 Steps to Enhance Your Social Media Strategy (by MarketingCloud)
Победить в социальных медиа - 4 шага к расширению вашей стратегии работы в социальных медиа
How to Develop a Social Media Marketing and Advertising StrategyLeah Schultz
How to develop a social media strategy including social marketing, content writing, content publishing, social listening, social analytics and social advertising.
21 Steps To Become a Social Media Superstar: Building Your Brand Online Jolynn Oblak
Knowing how to promote yourself and your brand is critical to being successful in business. Learn how you can have a huge impact and dominate social media like a superstar. Get this step-by-step guide today and explode your business online!
www.jolynnoblak.com/smst
eBook has a 21 step guide and tutorial on how to setup your social media profiles the right way to attract hot leads. It also includes examples of proven strategies that have worked for other successful business leaders to gain added exposure and maximize reach and a rolodex with 22 resources to use for your business.
This PRESENTATION is a brief overview of the 21 steps. Get the eBook which goes into more detail and includes invaluable resources to help you be successful as a social media superstar! http://www.jolynnoblak.com/smst
Personal Branding Social Media Campaign StrategyTori Green
A summary of campaign research, implementation and evaluation of promoting personal brand on three social media platforms: Twitter, Linked-in and a blog on portfolio website. The campaign goal was to promote personal brand to potential employers and demonstrate knowledge of events and communication industry. Summary includes additional research on cross platform best practices and advice for personal branding, career readiness on Facebook, Pinterest and Instagram.
Social Media - What is it, why it matters, and a 3 step action plan for business
Presentation made to the KM round table at Melbourne Zoo, August 19th, 2009
Leveraging social media in the enterprise context requires holistic enterprise architecture, IT and information management strategy, as well as alignment with corporate marketing objectives and planning.
Getting Started With Social Networking Jan 2010Jeffrey Stewart
You’ve heard about social media applications like LinkedIn, Facebook, and Twitter, but you haven’t figured out how to harness these channels to grow your business or how to incorporate them into your customers’ campaigns. This is your chance to learn the ins and outs of social media. Attend this hands-on demonstration of key social media technologies to get started
Your residents and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information.
Renters are talking about your communities, sharing options and making referrals via new media platforms such as Facebook, Twitter, YouTube and Foursquare.
Maintaining an on-going positive relationship with consumers is critical to any brands long term success. Today companies must be a part of the consumer dialogue. Learn how to build a customer engagement strategy.
Getting started with Social Media StrategySorel Denholtz
A presentation covering the basics of SM strategy, with plenty of examples of successful tactics. Email me for the list of links referenced within.
Presented to Women Who Wine San Francisco February 22, 2011
How and Why Small Community News Paper Publishers should leverage social media for their businesses and integrate it into their full compliment of media. Part 2 of 3 for the NNPA Social Media Academy.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
A presentation by Darlene Fichter, Librarian at the University of Saskatchewan, and Jeff Wisniewski, Web Services Librarian at the University of Pittsburgh, about creating and evaluating social media campaigns for libraries.
Viral marketing in social media can be an inexpensive method in reaching millions of people quickly and almost effortlessly. To capture and convert your target audience you’ll need a sustainable campaign built on layers of traditional and internet media components to make it work.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
Similar to Socialgraphics: digital behaviour targeting (20)
1. Understand Your Customers’ Social Behaviors Charlene Li Altimeter Group January 2010 1 Jeremiah Owyang Altimeter Group #socialgraphics
2. Research is the foundation of any strategy –without it, you’re just “fondling the hammer.” This webinar (Part 1) will focus on how to use socialgraphics to create your own Engagement Pyramid. Part 2 will focus on developing a social strategy based on goals, and getting your company ready. A 2-part series 2
3. A company who sells ‘snackums’ is trying to reach moms. Brands would find out who has the biggest number of moms, HGTV, Food Network. Apply traditional demographics, and broadcast marketing Yet brands miss out on the specific behaviors of consumers –and their intricate relationships online. The Old Way? Carpet Bombing 3
5. Where are your customers online? What are your customers’ social behaviors online? What social information or people do your customers rely on? What is your customers’ social influence? Who trusts them? How do your customers use social technologies in the context of your products. Socialgraphics asks key questions 5
6. 90-9-1 Principle 6 “In social groups, some people actively participate more than others… Social participation tends to follow a 90-9-1 rule where:”
7. Social technology adoption by consumers is no longer nascent – it’s nearly a mainstream activity. To be accurate in your social strategy, you must know the specific behaviors of your customer base. This updated framework provides a modern approach to social strategy. An updated framework 7
10. What?:Consume content only, e.g. visit social networking sites, read blogs, watch videos, or listen to podcasts Why?: Seeking social-created content to help with making decisions, learning from peers, or entertainment Watching 10
11. Watching 11 Most people watch videos on YouTube – very few upload.
12. How to Engage?: First, understand the content that they are currently consuming. Be relevant - what do customers want to read, watch, or hear? Create content that engages Watching, based upon existing habits. Tactics: Engaging Watching 12
14. What?: Update status on social sites or Twitter, upload/forward photos, videos, articles, etc. Why?: Want to share the information they have with peers, both to support others, and demonstrate knowledge Sharing 14
16. Sharing 16 ShareThis reported a 200% increase in sharing through the ShareThis button in 2009. Overall, sharing is growing.
17. How to Engage?: Simplify and innovate sharing tools, see “ShareThis.com” and “AddThis.com” Advanced should seek Gigya*, Pluck, Kickapps. Recognition and rewards Allow Facebook, LinkedIn and Twitter connect features Tactics: Engaging Sharing 17 * Disclosure: An Altimeter Group client.
19. What?: Respond to others’ content, for e.g. comment on blogs or news stories, review or rate products Why?: Actively participate, support, or contribute ideas/opinions, but usually one-off’s Commenting 19
20. Commenting 20 Facebook commenting and “Likes” simplified how users responded to other people’s content.
22. How to Engage?: Allow every webpage to have commenting features Develop a community policy Foster an open and friendly environment (and discourage spammers and trolls) Seek community vendors like Lithium*, Jive, Mzinga, Awareness, LiveWorld*, Kickapps, Pluck. Tactics: Engaging Commenting 22 * Disclosure: An Altimeter Group client.
24. What?: Create and publish their own content, for e.g. websites, blogs, or podcasts Why?: Want to express identity, own content, be heard, or be recognized Producing 24
27. How to Engage?: Become a platform for the voice of your customers. Provide public recognition for most helpful community members. Sponsored Discussions: Intel Insiders, Microsoft MVP, Walmart Elevenmoms Note: Understand and abide by FTC Guidelines Tactics: Engaging Producing 27
29. What?: Moderate or are heavily involved in online communities, for ex. Wikipedia, fan pages, or discussion boards Why?: Invested in success of a product, service, or community, want to give back, or be recognized Curating 29
30. Curating 30 The Coca-Cola Facebook fan page was started, and continues to be administered, by two regular fans.
31. Curating 31 Dell Community Ambassadors help manage and support customer forums.
32. How to Engage?: Rely on them as trusted advisors, consider them non-paid partners Identify influencers or community builders, recognize them in public. Tactics: Engaging Curating 32
33. Read tweets (Watching) Re-tweet (Sharing) @reply (Commenting) Tweet (Sharing/Producing) #hashtag (Curating) The Twitter Problem 33
35. Conduct research to identify the social behaviors of your customer base – before you do anything Also identify: Where are they online: Surveys or brand monitoring Who do they trust: Surveys Who do they influence: Survey or brand monitoring How they use these tools in context of your products: Most often surveys. When you first understand your customers, your marketing efforts will naturally unfold. Putting it to work 35
36. 1) Where are your customers online? Action: Don’t aimlessly approach social networks without knowing if they are there, if they are in Hyves, go there. 2) What are your customers’ social behaviors online? Action: Which social features should we deploy? Example: if they are commenters, allow them to comment. 3) What social information or people do your customers rely on? Action: If they rely on their friends, facilitate a marketing program that encourages customers to share with friends. 4) What is your customers’ social influence? Who trusts them? Action: If your customers are trusted by others, highlight your customers in front of their community. Example: Intercontintental Hotel features the photos created by top guests. 5) How do your customers use social in regards to your brand? Action: Understand how customers use these tools in researching new products, decision making, and support Socialgraphics makes you actionable 36
37. Situation: A healthy snack food company trying to reach moms, and their goal is to introduce them to a new product called “Snackums”. (fictional) Where are they online today? Use monitoring tools to find hot spots of conversations Use survey to find specific URL locations through and open ended questions Example: The data found that a third of the targeted moms visited Facebook at least weekly, and more than half visited at least monthly. Conduct qualitative analysis to find out what topics moms are talking about. Example: Brand monitoring indicated that the most talked about topic when discussing health foods was price and convenience. What are their online social behaviors? They deployed a survey, and found they are mainly watching and sharing, very few producers But those that are producing are highly involved New Way: Learning about Moms 37
38. Findings: Through the survey, found that most moms don’t talk about the product. However a smaller group did influence those that are watchers, Yet those watchers, don’t share in that greater community, they share it with their immediate friends in Facebook. Action With this, this company was able to identify, who the influencers were, how to reach them, and to spur on word of mouth to the ‘average’ moms reaching a greater segment of customers. Example: Activating Moms 38
39. Understand the socialgraphics of your customers by conducting surveys or obtaining secondary research. You’ll need to get the data from multiple sources –we don’t have all the data. We believe in ‘Open Research’ and we want to share –so the industry can advance together. Couple with your existing profiles or personas of customers, create an engagement pyramid for each persona. Next, identify what social goals your organization will take on (covered in our next webinar). Summary 39
40. Success in the Groundswell requires Open Leadership 40 When people get what they need from each other Have the confidence to let go and still inspire results
41. Thank you 41 41 Charlene Li charlene@altimetergroup.com blog.altimetergroup.com Twitter: charleneli Jeremiah Owyang jeremiah@altimetergroup.com web-strategist.com/blog Twitter: jowyang Follow the conversation at #socialgraphics Slides and recording will be available at altimetergroup.com
42. 42 About Us Altimeter Group is a strategy consulting firm that provides companies with a pragmatic approach to disruptive technologies. We have four areas of focus: Leadership and Management, Customer Strategy, Enterprise Strategy, and Innovation and Practice. Visit us at http://www.altimetergroup.com or contact info@altimetergroup.com.
Editor's Notes
We don’t own all of this data. We want to work with others. Including brand monitoring. You have to be holistic in your customer understanding