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Intentional Tweeting

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Jenny Ambrozek
Jenny Ambrozek

Talk about Twitter for Knowledge & Network Development to participants in ODNNY OD & Web 2.0 Workshop March 2010

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Intentional Tweeting: Twitter for Knowledge & Network Development Source: Valdis Krebs, Orgnet, Twitter Networks Analysis Jenny Ambrozek OD & Web 2.0 Workshop March 22, 2010 Jenny Ambrozek SageNet LLC 1
Why Twitter Deserves Your Attention Sharepoint 2010 Lotus Connections September 2009 12th Most trafficked site Source: Alexa.com Start 2006 Enterprise Platforms Add Micro-blogging Jenny Ambrozek SageNet LLC 2
http://twitter.com/sagenet Jenny Ambrozek SageNet LLC 3
Twitter Gives Access to Influentials Jenny Ambrozek SageNet LLC 4
Where is the Value in Using Twitter? 1. Answers to questions 2. Direct connection to thought leaders & influentials 3. Meeting potential new business partners 4. Network building 5. Serendipitous insights & relationships Jenny Ambrozek SageNet LLC 5
Example 1: Tapping Knowledge to Prepare a Talk Collective Intelligence at Work Promise, Perils and Practice Jenny Ambrozek Knowledge Innovation Workshop 2009 Jenny Ambrozek SageNet LLC 6
Example 2: Finding New Partners Wikisourcing Sustainable Enterprises 2009 “Building a virtual Sustainable Enterprise Network library of business Connecting practitioners and thought leaders via Ning cases for sustainable practices” Jenny Ambrozek SageNet LLC ~ SEN Member 7 2008
Twitter at Work: Enables New Partners Jenny Ambrozek SageNet LLC 8 Network Mapping by Vincent Associates
Getting Value from Twitter 1. Currency is ATTENTION & RECOGNITION 2. CONTENT sharing is FUEL 3. ARCHITECT use of the TOOLS: @identity, Follow, RT, List, Block, Public posts, Private (direct) messaging 4. DISCRIMINATE 5. Monitor & Measure 6. ACT Jenny Ambrozek SageNet LLC 9
7. A Network Mindset Value is created through interactions Relationships build capital Relationships are capital Intentional net∞WORKing Jenny Ambrozek SageNet LLC 10
Get Tweeting 1 FOLLOW fellow workshop, ODNNY members & colleagues 2 SHARE links 3 Follow INFLUENCERS 4 Create targeted LISTS to follow people by topic of interest 5 Use HASHTAGS to connect with like minds 6 CONNECT to work colleagues 7 MEASURE your activity to understand dynamics 8 EXPLORE Twitter statistics & visualization tools 9 INTENTIONAL net∞WORK Learn by Doing Jenny Ambrozek SageNet LLC 11
Continue the Conversation on Twitter Jenny Ambrozek @sagenet Jenny Ambrozek SageNet LLC 12 http://tweetstats.com/twitter_stats

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Intentional Tweeting

  • 1. Intentional Tweeting: Twitter for Knowledge & Network Development Source: Valdis Krebs, Orgnet, Twitter Networks Analysis Jenny Ambrozek OD & Web 2.0 Workshop March 22, 2010 Jenny Ambrozek SageNet LLC 1
  • 2. Why Twitter Deserves Your Attention Sharepoint 2010 Lotus Connections September 2009 12th Most trafficked site Source: Alexa.com Start 2006 Enterprise Platforms Add Micro-blogging Jenny Ambrozek SageNet LLC 2
  • 4. Twitter Gives Access to Influentials Jenny Ambrozek SageNet LLC 4
  • 5. Where is the Value in Using Twitter? 1. Answers to questions 2. Direct connection to thought leaders & influentials 3. Meeting potential new business partners 4. Network building 5. Serendipitous insights & relationships Jenny Ambrozek SageNet LLC 5
  • 6. Example 1: Tapping Knowledge to Prepare a Talk Collective Intelligence at Work Promise, Perils and Practice Jenny Ambrozek Knowledge Innovation Workshop 2009 Jenny Ambrozek SageNet LLC 6
  • 7. Example 2: Finding New Partners Wikisourcing Sustainable Enterprises 2009 “Building a virtual Sustainable Enterprise Network library of business Connecting practitioners and thought leaders via Ning cases for sustainable practices” Jenny Ambrozek SageNet LLC ~ SEN Member 7 2008
  • 8. Twitter at Work: Enables New Partners Jenny Ambrozek SageNet LLC 8 Network Mapping by Vincent Associates
  • 9. Getting Value from Twitter 1. Currency is ATTENTION & RECOGNITION 2. CONTENT sharing is FUEL 3. ARCHITECT use of the TOOLS: @identity, Follow, RT, List, Block, Public posts, Private (direct) messaging 4. DISCRIMINATE 5. Monitor & Measure 6. ACT Jenny Ambrozek SageNet LLC 9
  • 10. 7. A Network Mindset Value is created through interactions Relationships build capital Relationships are capital Intentional net∞WORKing Jenny Ambrozek SageNet LLC 10
  • 11. Get Tweeting 1 FOLLOW fellow workshop, ODNNY members & colleagues 2 SHARE links 3 Follow INFLUENCERS 4 Create targeted LISTS to follow people by topic of interest 5 Use HASHTAGS to connect with like minds 6 CONNECT to work colleagues 7 MEASURE your activity to understand dynamics 8 EXPLORE Twitter statistics & visualization tools 9 INTENTIONAL net∞WORK Learn by Doing Jenny Ambrozek SageNet LLC 11
  • 12. Continue the Conversation on Twitter Jenny Ambrozek @sagenet Jenny Ambrozek SageNet LLC 12 http://tweetstats.com/twitter_stats