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Intentional Tweeting:
Twitter for Knowledge & Network Development




                                 Source: Valdis Kreb...
Why Twitter Deserves Your Attention




                                               Sharepoint
                        ...
http://twitter.com/sagenet




Jenny Ambrozek SageNet LLC                            3
Twitter Gives Access to
                        Influentials




Jenny Ambrozek SageNet LLC                  4
Where is the Value in Using Twitter?
1. Answers to questions

2. Direct connection to thought leaders &
   influentials

3...
Example 1: Tapping Knowledge to Prepare a Talk

    Collective Intelligence at Work




             Promise, Perils and P...
Example 2: Finding New Partners
 Wikisourcing Sustainable Enterprises




                                                ...
Twitter at Work: Enables New Partners
Jenny Ambrozek SageNet LLC                  8


    Network Mapping by Vincent Assoc...
Getting Value from Twitter

1. Currency is ATTENTION & RECOGNITION
2. CONTENT sharing is FUEL
3. ARCHITECT use of the TOOL...
7. A Network Mindset
                                  Value is created
                                  through interact...
Get Tweeting
1 FOLLOW fellow workshop, ODNNY members &
  colleagues
2 SHARE links
3 Follow INFLUENCERS
4 Create targeted L...
Continue the Conversation on Twitter
                             Jenny Ambrozek @sagenet




Jenny Ambrozek SageNet LLC  ...
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Intentional Tweeting

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Talk about Twitter for Knowledge & Network Development to participants in ODNNY OD & Web 2.0 Workshop March 2010

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Intentional Tweeting

  1. 1. Intentional Tweeting: Twitter for Knowledge & Network Development Source: Valdis Krebs, Orgnet, Twitter Networks Analysis Jenny Ambrozek OD & Web 2.0 Workshop March 22, 2010 Jenny Ambrozek SageNet LLC 1
  2. 2. Why Twitter Deserves Your Attention Sharepoint 2010 Lotus Connections September 2009 12th Most trafficked site Source: Alexa.com Start 2006 Enterprise Platforms Add Micro-blogging Jenny Ambrozek SageNet LLC 2
  3. 3. http://twitter.com/sagenet Jenny Ambrozek SageNet LLC 3
  4. 4. Twitter Gives Access to Influentials Jenny Ambrozek SageNet LLC 4
  5. 5. Where is the Value in Using Twitter? 1. Answers to questions 2. Direct connection to thought leaders & influentials 3. Meeting potential new business partners 4. Network building 5. Serendipitous insights & relationships Jenny Ambrozek SageNet LLC 5
  6. 6. Example 1: Tapping Knowledge to Prepare a Talk Collective Intelligence at Work Promise, Perils and Practice Jenny Ambrozek Knowledge Innovation Workshop 2009 Jenny Ambrozek SageNet LLC 6
  7. 7. Example 2: Finding New Partners Wikisourcing Sustainable Enterprises 2009 “Building a virtual Sustainable Enterprise Network library of business Connecting practitioners and thought leaders via Ning cases for sustainable practices” Jenny Ambrozek SageNet LLC ~ SEN Member 7 2008
  8. 8. Twitter at Work: Enables New Partners Jenny Ambrozek SageNet LLC 8 Network Mapping by Vincent Associates
  9. 9. Getting Value from Twitter 1. Currency is ATTENTION & RECOGNITION 2. CONTENT sharing is FUEL 3. ARCHITECT use of the TOOLS: @identity, Follow, RT, List, Block, Public posts, Private (direct) messaging 4. DISCRIMINATE 5. Monitor & Measure 6. ACT Jenny Ambrozek SageNet LLC 9
  10. 10. 7. A Network Mindset Value is created through interactions Relationships build capital Relationships are capital Intentional net∞WORKing Jenny Ambrozek SageNet LLC 10
  11. 11. Get Tweeting 1 FOLLOW fellow workshop, ODNNY members & colleagues 2 SHARE links 3 Follow INFLUENCERS 4 Create targeted LISTS to follow people by topic of interest 5 Use HASHTAGS to connect with like minds 6 CONNECT to work colleagues 7 MEASURE your activity to understand dynamics 8 EXPLORE Twitter statistics & visualization tools 9 INTENTIONAL net∞WORK Learn by Doing Jenny Ambrozek SageNet LLC 11
  12. 12. Continue the Conversation on Twitter Jenny Ambrozek @sagenet Jenny Ambrozek SageNet LLC 12 http://tweetstats.com/twitter_stats

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