1. Open net∞WORKing Organizations:
Creating Sustainable Enterprises
Jenny Ambrozek & Victoria G. Axelrod
ODNetwork NY January 19, 2010
© J.Ambrozek & V.G. Axelrod 2010 1
1
Graphic source

2. What enterprises top your list as
sustainability thought leaders?
Please list up to 3
companies on
separate sticky
notes
You have 15
seconds
No discussion
© J.Ambrozek & V.G. Axelrod 2010 2

3. What do these Companies Share?
© J.Ambrozek & V.G. Axelrod 2010 3

4. Harvard Business Review September (2009)
© J.Ambrozek & V.G. Axelrod 2010 4

5. How do Sustainable Enterprises Operate?
Walmart Organization Chart
&
The Official Board
Supply Chain Management Review
Structure + Intentional net∞WORKing
© J.Ambrozek & V.G. Axelrod 2010 5

6. Organizations are Complex Network Webs
Value Networks
Customer Co- Creation Partner Networks
Knowledge Networks
Supply Chains
Industry Groups
Innovation
Communities of Practice
High Performers
Alumni Networks
Business value is created through interaction.
Relationships build capital.
© J.Ambrozek & V.G. Axelrod 2010 6

7. © J.Ambrozek & V.G. Axelrod 2010 7

8. Technology is a Driving Force
“Transistor density of integrated circuits will double every 2 years”
© J.Ambrozek & V.G. Axelrod 2010 8
~ Gordon Moore, Intel Co-founder, 1965

9. Defining Sustainable Enterprises
1 Network minds for leaders and employees
2 Leadership through reason & respectful influence
over command and control
3 Network language & knowledge shifts thinking &
acting
4 Architecting participation builds stakeholder networks
5 Collaboration and co-creation are incented
6 Triple bottom line & network value measures in use
7 Strategy drives all initiatives.
© J.Ambrozek & V.G. Axelrod 2010 9

10. 1. Network Mindset Prevails
© J.Ambrozek & V.G. Axelrod 2010 10

11. 2. Leading through Reason & Influence
Control Direct control DECREASES Influence
Enterprise systems
Social Technology
Ethernet Web 1.0 Web 2.0
,
Semantic Web
1973 1991
Time
as social technology INCREASES
© J.Ambrozek & V.G. Axelrod 2010 11

12. 3. net∞WORK Knowledge & Language
=
Proprietary
Focus Group
net∞WORKing
Collected Intelligence
Crowdsourcing
Open Source
Evolving Intelligence
© J.Ambrozek & V.G. Axelrod 2010 12

13. 4. Engaging Stakeholder Networks:
Changing Patterns of Participation
Attention Connection Participation Contribution Value
Adapted from Ross Mayfield April 2006
Architecting Participation is a Skill
© J.Ambrozek & V.G. Axelrod 2010 13

14. net∞WORK Value
ODNetwork, New York
Closed
Strong Ties
Structural Holes
Open
Weak Ties
© J.Ambrozek & V.G. Axelrod 2010 14

15. 5. Incentives Reward Collaboration
and Co-creation
© J.Ambrozek & V.G. Axelrod 2010 15

16. 6. New Metrics -- Triple Bottom
Line & Network Capital Value
Economic, Environment & Social
Beyond ROI
© J.Ambrozek & V.G. Axelrod 2010 16
Valuing Intangibles

17. 7. Strategy Drives All Initiatives
© J.Ambrozek & V.G. Axelrod 2010 17

18. Networked Innovation Creates
Sustainable Enterprises
© J.Ambrozek & V.G. Axelrod 2010 18
V.G. Axelrod 2010 Visit the 21st Century Organization blog to learn more

19. Wikisourcing Sustainable Enterprises
2009
“Building a virtual
Sustainable Enterprise Network library of business
Connecting practitioners and
thought leaders via Ning cases for sustainable
practices”
© J.Ambrozek & V.G. Axelrod 2010 ~ SEN Member 19
2008

20. Continuing the Conversation
21st Century Organization Blog
http://c21org.typepad.com
Sustainable Enterprise Network
http://sustainableenterprise.ning.com/
Wikisourcing Sustainable Enterprises
http://open-sustainability.org/wiki/WSE
Jenny Ambrozek Victoria Axelrod
jenny@sageway.com Vaxelrod@axelrodbecker.com
@sagenet @vaxelrod
© J.Ambrozek & V.G. Axelrod 2010 20