The document discusses how IBM successfully incorporated social media by aligning it with corporate culture. It emphasizes empowering employees, learning from mistakes, developing community guidelines, starting participation internally, and experimenting extensively. Key steps included trusting employees as brand representatives, learning from near failures like ValuesJam in 2003, creating social computing guidelines, and launching internal pilot programs like BlogCentral before expanding. The presentation argues that social media projects require consideration of corporate culture and cannot rely solely on top-down mandates or grassroots efforts alone.
Where Next? Virtual Worlds and Technology TrendsAndy Piper
Closing Keynote presentation given at ReLIVE (Research and Learning in Virtual Environments) 2011, at the Open University, Milton Keynes, UK.
Video available at http://stadium.open.ac.uk/stadia/preview.php?whichevent=1760&s=1&schedule=2238
My talk for media140's event at Social Media Week London 2011 - discussing how IBM has embraced social technologies as a form of internal and external communication.
Where Next? Virtual Worlds and Technology TrendsAndy Piper
Closing Keynote presentation given at ReLIVE (Research and Learning in Virtual Environments) 2011, at the Open University, Milton Keynes, UK.
Video available at http://stadium.open.ac.uk/stadia/preview.php?whichevent=1760&s=1&schedule=2238
My talk for media140's event at Social Media Week London 2011 - discussing how IBM has embraced social technologies as a form of internal and external communication.
New Paradigms For Collaboration & Knowledge SharingCollabor8now Ltd
The world of social interaction, fuelled by the plethora of social media tools, has opened up new opportunities to learn and share. Classroom training is no longer an essential part of learning and development. We can now tap into the collective wisdom of peers and experts as and when we need. Skilling ourselves for a challenging and volatile environment is a personal responsibility - we can't rely on others, including the people/organisations we work for.
I attended the Mzinga webinar, Embracing Social Learning Across the Enterprise last week. I got some good notes, and wanted to add some visuals to illustrate the concepts, so ended up with this PowerPoint:
Due to our firewall (I think) I was not able to log in to the actual webinar, but was able to listen on the phone. They say they will be making the webinar slides available online soon, so I'll link to them when they do. I'm curious to see how much I missed.
One other thing they utilized in the webinar was participant chat during the presentation. (An example of the Applied Model: Social media surrounding the learning object) I hear it was pretty active and useful. At least I did manage to find some of the participants - and the presenter - on Twitter.
This provides an overview of core principles of Web 2.0/Social Computing systems and how organizations can learn from them through technology deployment, community creation, and application of the social computing principles in development of traditional enterprise systems.
Slides for a talk on "Surveying Our Landscape From Top to Bottom" given by Brian Kelly at a workshop on "Metrics and Social Web Services: Quantitative Evidence for their Use and Impact" held at the Open University, Milton Keynes on 11 July 2011.
See http://www.ukoln.ac.uk/web-focus/events/workshops/eim-2011-07/
Note the slides were also used at the SOLO 2011 conference - see http://www.ukoln.ac.uk/web-focus/events/conferences/solo-2011/
10 Ways To Reinvent Your Newsroom Right Nowsjcobrien
On March 16, I held a sessions at the College Media Adviser's Conference in New York on "10 (small) Innovations You Can Use In Your Newsroom Right Now."
Non-profits and social media: the nows and nextsMax St John
A talk I gave to the Social Innovation and Marketing for Change MBA students at Said Business School, University of Oxford.
For a bit more info, check out the supporting blog entry: http://www.nixonmcinnes.co.uk/2011/06/23/social-media-non-profits-and-the-future
New Paradigms For Collaboration & Knowledge SharingCollabor8now Ltd
The world of social interaction, fuelled by the plethora of social media tools, has opened up new opportunities to learn and share. Classroom training is no longer an essential part of learning and development. We can now tap into the collective wisdom of peers and experts as and when we need. Skilling ourselves for a challenging and volatile environment is a personal responsibility - we can't rely on others, including the people/organisations we work for.
I attended the Mzinga webinar, Embracing Social Learning Across the Enterprise last week. I got some good notes, and wanted to add some visuals to illustrate the concepts, so ended up with this PowerPoint:
Due to our firewall (I think) I was not able to log in to the actual webinar, but was able to listen on the phone. They say they will be making the webinar slides available online soon, so I'll link to them when they do. I'm curious to see how much I missed.
One other thing they utilized in the webinar was participant chat during the presentation. (An example of the Applied Model: Social media surrounding the learning object) I hear it was pretty active and useful. At least I did manage to find some of the participants - and the presenter - on Twitter.
This provides an overview of core principles of Web 2.0/Social Computing systems and how organizations can learn from them through technology deployment, community creation, and application of the social computing principles in development of traditional enterprise systems.
Slides for a talk on "Surveying Our Landscape From Top to Bottom" given by Brian Kelly at a workshop on "Metrics and Social Web Services: Quantitative Evidence for their Use and Impact" held at the Open University, Milton Keynes on 11 July 2011.
See http://www.ukoln.ac.uk/web-focus/events/workshops/eim-2011-07/
Note the slides were also used at the SOLO 2011 conference - see http://www.ukoln.ac.uk/web-focus/events/conferences/solo-2011/
10 Ways To Reinvent Your Newsroom Right Nowsjcobrien
On March 16, I held a sessions at the College Media Adviser's Conference in New York on "10 (small) Innovations You Can Use In Your Newsroom Right Now."
Non-profits and social media: the nows and nextsMax St John
A talk I gave to the Social Innovation and Marketing for Change MBA students at Said Business School, University of Oxford.
For a bit more info, check out the supporting blog entry: http://www.nixonmcinnes.co.uk/2011/06/23/social-media-non-profits-and-the-future
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd Marchguestca2060b
Social Networking and the Employment Relationship
One-day conference: 3rd March 2010, Central London
· How you use social media – your internal social media network
· The benefits of social media
· Key learnings: What has gone wrong? How have you rectified the problems?
· How do you monitor employee use of social media?
· Your policy/guidelines – discussion and how are these enforced?
IBM Case Study: "Guiding Your Organization Through The Social Media Landscape”
- IBM Social engagement strategy
- how we have addressed social media governance from both an internal and external perspective at IBM.
-insights on IBM’s social computing guidelines
- Education on how IBMers can successfully leverage social technologies for improved business results.
- Best practices example
Primer for Accounting Students on how CPAs are using social media to connect, collaborate, learn, and establish themselves as thought leaders.
Using examples from across the CPA Profession and business, Tom Hood provides guidance on tools, techniques, and people worth following.
NMS team members Alex Redmond (Mid-Atlantic Business Development) and Leslie Bradshaw (Communications Manager) shared social media best practices and specific ideas for the agriculture industry during two presentations to the DC Ag Communicators in May and June 2009.
DC Ag Communicators - Social Media for AgricultureLeslie Bradshaw
This is a deck that I put together with a colleague of mine at New Media Strategies, Alex Redmond, to present to the DC Ag Communicators -- a group of professional communicators who work on behalf of various agriculture organizations in Washington, DC.
The content is a combination of my personal experience as a digital strategist executing dozens of social media campaigns, as well as my specific experience using social media with my family and their vineyard in Oregon (Bradshaw Vineyards | Willamette Valley, OR).
This was a presentation I gave at the Public Sector Transformation Summit, 18 March 2010. The presentation includes 4 case studies from Cambridgeshire County Council on the use of social media for internal and external communications, behaviour change and community engagement.
This presentation is a preview of the Social Media Field Guide Masterclass.
This session was conducted in Qld in July 2011 to an AHRI group as well as the QKM forum.
Due to the response we will be returning to Qld later in the year to conduct the full master class.
Strategy development, Governance, barriers and Tools, community development first 30 - 60 - 90 days all developed around a robust process with your peers.
Contact us http://stateofchange.com.au/social-media-field-guide/
Should CEOs blog? and Tweet?
You will learn why the answer is yes and see examples of social media for learning, communicating and possibly changing our organizations in major ways. We are truly experiencing a social media revolution (Eric Qualman)
This preso is my latest on Social Media & the Role of the Chief Executive given to the CPA-SEA meeting of State Society CEOs and the AICPA at the mid-winter meeting 2012.
Full of links and resources, including the five steps to get started now, reading list, and videos to inspire you and provoke you to action!
This Social Media 101 workshop was geared to a government audience. But the slides are equally useful for corporate and small business managers interested in starting or improving a social media program.
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