Open net∞WORKing Organizations:




      Creating Sustainable Enterprises

                                          Jenny Ambrozek & Victoria G. Axelrod
                                           ODNetwork NY January 19, 2010


       © J.Ambrozek & V.G. Axelrod 2010                                          1
                                                                                 1
Graphic source
What enterprises top your list as
 sustainability thought leaders?

 Please list up to 3
companies on
separate sticky
notes

 You have 15
seconds

    No discussion
© J.Ambrozek & V.G. Axelrod 2010     2
What do these Companies Share?




© J.Ambrozek & V.G. Axelrod 2010   3
Harvard Business Review September (2009)
 © J.Ambrozek & V.G. Axelrod 2010          4
How do Sustainable Enterprises Operate?

Walmart Organization Chart




                                       &

The Official Board
                                           Supply Chain Management Review




            Structure + Intentional net∞WORKing

    © J.Ambrozek & V.G. Axelrod 2010                                        5
Organizations are Complex Network Webs

                          Value Networks
      Customer Co- Creation              Partner Networks

                                               Knowledge Networks
Supply Chains
                                                         Industry Groups
       Innovation
                                        Communities of Practice

         High Performers

                                      Alumni Networks



Business value is created through interaction.
Relationships build capital.
   © J.Ambrozek & V.G. Axelrod 2010                                  6
© J.Ambrozek & V.G. Axelrod 2010   7
Technology is a Driving Force




“Transistor density of integrated circuits will double every 2 years”
 © J.Ambrozek & V.G. Axelrod 2010                                8

~ Gordon Moore, Intel Co-founder, 1965
Defining Sustainable Enterprises

1 Network minds for leaders and employees
2 Leadership through reason & respectful influence
  over command and control
3 Network language & knowledge shifts thinking &
  acting
4 Architecting participation builds stakeholder networks
5 Collaboration and co-creation are incented
6 Triple bottom line & network value measures in use
7 Strategy drives all initiatives.
  © J.Ambrozek & V.G. Axelrod 2010                    9
1. Network Mindset Prevails




© J.Ambrozek & V.G. Axelrod 2010              10
2. Leading through Reason & Influence
Control             Direct control DECREASES                                      Influence




           Enterprise systems
                                                              Social Technology




                          Ethernet     Web 1.0      Web 2.0
                                                    ,
                                                                   Semantic Web
                          1973         1991
                                             Time

                as social technology INCREASES
    © J.Ambrozek & V.G. Axelrod 2010                                                     11
3. net∞WORK Knowledge & Language
                                            =
                                    Proprietary

                 Focus Group
                                         net∞WORKing
              Collected Intelligence

                                                          Crowdsourcing

                                           Open Source


                                                  Evolving Intelligence




 © J.Ambrozek & V.G. Axelrod 2010                                         12
4. Engaging Stakeholder Networks:
     Changing Patterns of Participation




           Attention Connection Participation Contribution                   Value
                                     Adapted from Ross Mayfield April 2006


Architecting Participation is a Skill
  © J.Ambrozek & V.G. Axelrod 2010                                                   13
net∞WORK Value




                                      ODNetwork, New York
                   Closed

                     Strong Ties
                                   Structural Holes
                                                      Open




   Weak Ties
© J.Ambrozek & V.G. Axelrod 2010                             14
5. Incentives Reward Collaboration
                   and Co-creation




© J.Ambrozek & V.G. Axelrod 2010              15
6. New Metrics -- Triple Bottom
                      Line & Network Capital Value




Economic, Environment & Social



  Beyond ROI
    © J.Ambrozek & V.G. Axelrod 2010                         16
                                       Valuing Intangibles
7. Strategy Drives All Initiatives




© J.Ambrozek & V.G. Axelrod 2010           17
Networked Innovation Creates
     Sustainable Enterprises




 © J.Ambrozek & V.G. Axelrod 2010                                                            18


V.G. Axelrod 2010                   Visit the 21st Century Organization blog to learn more
Wikisourcing Sustainable Enterprises




                                                                     2009


                                                            “Building a virtual
                           Sustainable Enterprise Network   library of business
                           Connecting practitioners and
                           thought leaders via Ning         cases for sustainable
                                                            practices”
  © J.Ambrozek & V.G. Axelrod 2010                          ~ SEN Member    19

2008
Continuing the Conversation
        21st Century Organization Blog
        http://c21org.typepad.com

         Sustainable Enterprise Network
         http://sustainableenterprise.ning.com/

         Wikisourcing Sustainable Enterprises
         http://open-sustainability.org/wiki/WSE


 Jenny Ambrozek                    Victoria Axelrod
 jenny@sageway.com                 Vaxelrod@axelrodbecker.com
     @sagenet                           @vaxelrod


© J.Ambrozek & V.G. Axelrod 2010                          20

Open net∞WORKing Organizations: Creating Sustainable Enterprises

  • 1.
    Open net∞WORKing Organizations: Creating Sustainable Enterprises Jenny Ambrozek & Victoria G. Axelrod ODNetwork NY January 19, 2010 © J.Ambrozek & V.G. Axelrod 2010 1 1 Graphic source
  • 2.
    What enterprises topyour list as sustainability thought leaders? Please list up to 3 companies on separate sticky notes You have 15 seconds No discussion © J.Ambrozek & V.G. Axelrod 2010 2
  • 3.
    What do theseCompanies Share? © J.Ambrozek & V.G. Axelrod 2010 3
  • 4.
    Harvard Business ReviewSeptember (2009) © J.Ambrozek & V.G. Axelrod 2010 4
  • 5.
    How do SustainableEnterprises Operate? Walmart Organization Chart & The Official Board Supply Chain Management Review Structure + Intentional net∞WORKing © J.Ambrozek & V.G. Axelrod 2010 5
  • 6.
    Organizations are ComplexNetwork Webs Value Networks Customer Co- Creation Partner Networks Knowledge Networks Supply Chains Industry Groups Innovation Communities of Practice High Performers Alumni Networks Business value is created through interaction. Relationships build capital. © J.Ambrozek & V.G. Axelrod 2010 6
  • 7.
    © J.Ambrozek &V.G. Axelrod 2010 7
  • 8.
    Technology is aDriving Force “Transistor density of integrated circuits will double every 2 years” © J.Ambrozek & V.G. Axelrod 2010 8 ~ Gordon Moore, Intel Co-founder, 1965
  • 9.
    Defining Sustainable Enterprises 1Network minds for leaders and employees 2 Leadership through reason & respectful influence over command and control 3 Network language & knowledge shifts thinking & acting 4 Architecting participation builds stakeholder networks 5 Collaboration and co-creation are incented 6 Triple bottom line & network value measures in use 7 Strategy drives all initiatives. © J.Ambrozek & V.G. Axelrod 2010 9
  • 10.
    1. Network MindsetPrevails © J.Ambrozek & V.G. Axelrod 2010 10
  • 11.
    2. Leading throughReason & Influence Control Direct control DECREASES Influence Enterprise systems Social Technology Ethernet Web 1.0 Web 2.0 , Semantic Web 1973 1991 Time as social technology INCREASES © J.Ambrozek & V.G. Axelrod 2010 11
  • 12.
    3. net∞WORK Knowledge& Language = Proprietary Focus Group net∞WORKing Collected Intelligence Crowdsourcing Open Source Evolving Intelligence © J.Ambrozek & V.G. Axelrod 2010 12
  • 13.
    4. Engaging StakeholderNetworks: Changing Patterns of Participation Attention Connection Participation Contribution Value Adapted from Ross Mayfield April 2006 Architecting Participation is a Skill © J.Ambrozek & V.G. Axelrod 2010 13
  • 14.
    net∞WORK Value ODNetwork, New York Closed Strong Ties Structural Holes Open Weak Ties © J.Ambrozek & V.G. Axelrod 2010 14
  • 15.
    5. Incentives RewardCollaboration and Co-creation © J.Ambrozek & V.G. Axelrod 2010 15
  • 16.
    6. New Metrics-- Triple Bottom Line & Network Capital Value Economic, Environment & Social Beyond ROI © J.Ambrozek & V.G. Axelrod 2010 16 Valuing Intangibles
  • 17.
    7. Strategy DrivesAll Initiatives © J.Ambrozek & V.G. Axelrod 2010 17
  • 18.
    Networked Innovation Creates Sustainable Enterprises © J.Ambrozek & V.G. Axelrod 2010 18 V.G. Axelrod 2010 Visit the 21st Century Organization blog to learn more
  • 19.
    Wikisourcing Sustainable Enterprises 2009 “Building a virtual Sustainable Enterprise Network library of business Connecting practitioners and thought leaders via Ning cases for sustainable practices” © J.Ambrozek & V.G. Axelrod 2010 ~ SEN Member 19 2008
  • 20.
    Continuing the Conversation 21st Century Organization Blog http://c21org.typepad.com Sustainable Enterprise Network http://sustainableenterprise.ning.com/ Wikisourcing Sustainable Enterprises http://open-sustainability.org/wiki/WSE Jenny Ambrozek Victoria Axelrod jenny@sageway.com Vaxelrod@axelrodbecker.com @sagenet @vaxelrod © J.Ambrozek & V.G. Axelrod 2010 20