20 Signs You're Probably Not Working For a Social BusinessPaul Taylor
ย
*Note: Creative Commons attributions on this deck are incorrect - currently investigating/fixing!*
We all want to be a social , collaborative business. How do we know when weโve achieved it?
Here are 20 signs that weโre probably not there yet. Special Star Wars Edition!
20 Signs You're Probably Not Working For a Social BusinessPaul Taylor
ย
*Note: Creative Commons attributions on this deck are incorrect - currently investigating/fixing!*
We all want to be a social , collaborative business. How do we know when weโve achieved it?
Here are 20 signs that weโre probably not there yet. Special Star Wars Edition!
Birmingham Post: A Regional Newspaper Case Studyjoannageary
ย
***Just to satisfy my curiosity, I would really appreciate it if, if you reuse this slide, you could tell me what it was used for in the comments section. Thanks!***
A case study of the work undertaken by UK regional newspaper the Birmingham Post to engage on social networking platforms and help foster relations with its local online community.
Enabling Business with Social Media Tools at CiscoAyelet Baron
ย
There is a lot of hype about social media right now, which has created some confusion around when to strategically use it. The key is to realize that for any organization, social media is another channel to drive trusted relationships and community interactions. Itโs important for any organization to have a plan that maps out their overall journey through a vision, strategy and an executable roadmap.
Learn what about the buzz called social media and why meeting professionals are shifting from traditional marketing to new marketing strategies. Understand the three key elements of Learn, Listen and Launch for every successful social media campaign.
* Defining the social media tool suite
* Building relationships through viral marketing
* Traditional marketing versus new media marketing
* Using social media to recruit attendees and sponsors
We offer our definition of social media and explain how it can be most beneficial to your business. We also explain why Facebook, Twitter, and YouTube are NOT social media. (Hint: think semantics....)
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
ย
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
Social Media: Evolution to Execution panel presentation presented 9.19.07 @ PROMO Live conference. Panelist - David Armano, Noah Brier, Rohit Bhargave. Moderated by Herb Sawyer. For more info email herbsawyer@gmail.com
The Evolution of Social Media - #GetSocial2015Cian Corbett
ย
This presentation demonstrates how far Social Media has come since it's humble beginnings as "New Media" to the behemoth of digital advertising it is today and examines the seven factors that contributed to this evolution.
The Evolution of Social Media was presented by Cian Corbett, Business Director of Radical at Dublin City University's Mini Conference on Social Media #GetSocial2015
This panel at the eMarketing Association Conference in San Francisco, CA took place on April 21, 2009. The title of the panel was "The Power of Social Network Marketing." Top speakers and industry leaders provided a highly interactive forum, with real time strategies and case histories. The actual event included a live on screen feed of Twitter.
These are the slides about how Councillors and Officers of local authorities could use social media to connect and engage and were used in a Webinar on Social Media.
Effective Connections in an Electronic World
Social media has been revolutionizing business marketing strategies and bringing new meaning to the term โnetworking.โ Twitter, Facebook, LinkedIn and many other online communities are redefining the event and trade show industry as well as the attendee experience. This session will focus on innovations in technology that impact exhibitors and their marketing efforts. It will discuss how to implement these new tools to create a successful event and a memorable experience as well as provide examples of how top companies are effectively using these new marketing mediums.
Birmingham Post: A Regional Newspaper Case Studyjoannageary
ย
***Just to satisfy my curiosity, I would really appreciate it if, if you reuse this slide, you could tell me what it was used for in the comments section. Thanks!***
A case study of the work undertaken by UK regional newspaper the Birmingham Post to engage on social networking platforms and help foster relations with its local online community.
Enabling Business with Social Media Tools at CiscoAyelet Baron
ย
There is a lot of hype about social media right now, which has created some confusion around when to strategically use it. The key is to realize that for any organization, social media is another channel to drive trusted relationships and community interactions. Itโs important for any organization to have a plan that maps out their overall journey through a vision, strategy and an executable roadmap.
Learn what about the buzz called social media and why meeting professionals are shifting from traditional marketing to new marketing strategies. Understand the three key elements of Learn, Listen and Launch for every successful social media campaign.
* Defining the social media tool suite
* Building relationships through viral marketing
* Traditional marketing versus new media marketing
* Using social media to recruit attendees and sponsors
We offer our definition of social media and explain how it can be most beneficial to your business. We also explain why Facebook, Twitter, and YouTube are NOT social media. (Hint: think semantics....)
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
ย
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
Social Media: Evolution to Execution panel presentation presented 9.19.07 @ PROMO Live conference. Panelist - David Armano, Noah Brier, Rohit Bhargave. Moderated by Herb Sawyer. For more info email herbsawyer@gmail.com
The Evolution of Social Media - #GetSocial2015Cian Corbett
ย
This presentation demonstrates how far Social Media has come since it's humble beginnings as "New Media" to the behemoth of digital advertising it is today and examines the seven factors that contributed to this evolution.
The Evolution of Social Media was presented by Cian Corbett, Business Director of Radical at Dublin City University's Mini Conference on Social Media #GetSocial2015
This panel at the eMarketing Association Conference in San Francisco, CA took place on April 21, 2009. The title of the panel was "The Power of Social Network Marketing." Top speakers and industry leaders provided a highly interactive forum, with real time strategies and case histories. The actual event included a live on screen feed of Twitter.
These are the slides about how Councillors and Officers of local authorities could use social media to connect and engage and were used in a Webinar on Social Media.
Effective Connections in an Electronic World
Social media has been revolutionizing business marketing strategies and bringing new meaning to the term โnetworking.โ Twitter, Facebook, LinkedIn and many other online communities are redefining the event and trade show industry as well as the attendee experience. This session will focus on innovations in technology that impact exhibitors and their marketing efforts. It will discuss how to implement these new tools to create a successful event and a memorable experience as well as provide examples of how top companies are effectively using these new marketing mediums.
Twitter รจ la piรน grossa piattaforma di microblogging del mondo
Vedremo come รจ possibile programmarla in Java e PHP
Se non sapete cosa vuol dire OAuth, REST API, Search API e Streaming API, se CURL vi
sembra il nome di un partito politico, se la pigrizia governa la vostra vita e non vi
muovete senza un SDK dedicato ad ogni piattaforma che programmate, allora siete nel
posto giusto.
Codemotion 2011
Slides supporting a free webinar on how to successfully tap e-learning, to help individuals, teams & organizations. Lays out the process, especially the challenges. An A/V recording (slidecast) will be available soon.
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd Marchguestca2060b
ย
Social Networking and the Employment Relationship
One-day conference: 3rd March 2010, Central London
ยท How you use social media โ your internal social media network
ยท The benefits of social media
ยท Key learnings: What has gone wrong? How have you rectified the problems?
ยท How do you monitor employee use of social media?
ยท Your policy/guidelines โ discussion and how are these enforced?
IBM Case Study: "Guiding Your Organization Through The Social Media Landscapeโ
- IBM Social engagement strategy
- how we have addressed social media governance from both an internal and external perspective at IBM.
-insights on IBMโs social computing guidelines
- Education on how IBMers can successfully leverage social technologies for improved business results.
- Best practices example
I made this presentation on Social Media when working as Strategic Planner for the Belgian communication agency ENGAGE BBDO in October 2010.
The presentation is an update of my former Social Media presentation and gives a view on the evolution of Social Media and how we canharness its power to deliver engagement. Please be advised that some content is in Dutch.
I thank you for your comments.
USDmkt805 - Social Media Marketing Lecture 1 & 2 Slidesagbegin
ย
Slides for Social Media Marketing class MKT805 taught in the University of San Diego's Continuing and Professional Education program. More info: http://www.sandiego.edu/onlinemarketing/
Eind mei gaf ik Samen met Otto Thors een workshop over social media voor een aantal lokale overheden uit Europa (Denemarken/Noorwegen/Engeland/Belgiรซ/Nederland).
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
Improving profitability for small businessBen Wann
ย
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
ย
Discover the innovative and creative projects that highlight my journey throughย Full Sail University. Below, youโll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
ย
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firmโs foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
ย
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website โ www.pmday.org
Youtube โ https://www.youtube.com/startuplviv
FB โ https://www.facebook.com/pmdayconference
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
ย
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
ย
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.๐คฏ
We will dig deeper into:
1. How to capture video testimonials that convert from your audience ๐ฅ
2. How to leverage your testimonials to boost your sales ๐ฒ
3. How you can capture more CRM data to understand your audience better through video testimonials. ๐
Business Valuation Principles for EntrepreneursBen Wann
ย
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
ย
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Putting the SPARK into Virtual Training.pptxCynthia Clay
ย
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
ย
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
6. What is Social media? โ A collection of online communication techniques, that gives us the opportunity to express ourselves individually, in stead of through organizations โ - Sjef Kerkhofs StepFree | Social media consulting
28. Communities โ An interactive group of peoples that are connected (online) because of a mutual interest.โ StepFree | Social media consulting
29. Communities You donโt โmakeโ communities, they are already there. Social media just gives us the tools to be part of a community whenever and wherever we want to. StepFree | Social media consulting
31. Social networks Web of friends and peoples you know or met. Not necessarily situated around a mutual interest. StepFree | Social media consulting Photo : BotHeredByBees
32. General example Facebook StepFree | Social media consulting Photo: Jacob Botter : Centre of the internet?
33. StepFree | Social media consulting NO BANNERS PLEASE !! Would you SPAM at a networkmeeting? Photo by: freezelight
34.
35. RSS S imple StepFree | Social media consulting R eally S yndication
41. StepFree | Social media consulting In order to surviveโฆ Photo by: eschipul F.I.: Blog & Magazine Donโt be your enemy Complementing services Donโt fight, embrace!
42. StepFree | Social media consulting Why be your own enemy ?! โ You are perfectly positioned to be the hub in new channels in print digital or whatever. Why? Because of your establishment and experience.โ
43. StepFree | Social media consulting Print industry will have to evolve to crossmedia providers. Internet as well as print!
44.
45. StepFree | Social media consulting Let us end with sunshine, youโre in a good position to evolve, but start now and be open to change.
This figure gives me the chills everytime I see it. Lets start with Yahooโฆthe first in the list. Only 15 years ago! Internetexplorerโฆa part of most peoples live, 14 years ago. Than, the top10 brand Google, worth more than 60 biljon. Ever seen a company do this in 10 years? They rule half the world and did that in 10 years! Than, 2000, napster the first wellknown internetprovider took the stage. After that Wikipedia started, now only 8 years longer it is more accurate than the encyclopedia brittanica. Only in 2002 the first weblogs appeared. I Canโt imagine a world without weblogsโฆthere are so much now. For every little thing is a blog, even about the cat from the neigbours. Almost all selfrespecting blogs are based on the free open source platform of wordpress, founded in 2003. 6 years later, mat mullenweg the founder is one of the richest internetntrepreneurs around the world, and he is only 25 years oldโฆexactly my age! Damnโฆwhere did I go wrong :p . In 2003 the first major social networks come into town, myspace and linkedin. When you look at facebook it is unbelievable it is founded in 2004, only 5 years ago. Wright now, it has 250 milion members! 2005, youtube was foundedโฆ.18 hours of video per minute already. And 2006 the current hype Twitter was opened. If you look at this figures you can most defenitly say that no other medium like internet ever was adopted so fast as social media. Off course that has major influences on society.
Social media is actualy quiet easy to explain. It stands for โฆโฆ.. In short words, social media is many-to-many communication.
If we look at their profiles, the differences are obvious. A lot more creators, and a lot more spectators. Most obviuos however is the difference in inactives. And I can tell youโฆthis are figures from 2007/2008. For 2009 they are even more extreem.
If we look at some of the more well known examples, just to give you a clue, this are the ones to take into account: We start with Flickโฆthe online fotosite, that currently added video as well. Youtube off course. The third is off course wikipedia. Wikipedia shows us a typical social media feature: a little group of internetactives makes the content for milions and milions of readers. Some call this sick and dangerousโฆI believe in the wissdom of the crowd. False messages will be detected by the crowd. Off course we must call facebook, because they currently are trying to become the platform form whish you do everything on the internetโฆfrom mailing till payments. Facebook wants to be your home on the internet. Althougs, there are trend on the horizon that are not in favour of big social networks. Small niche networks offer more value and have the future. Ning is a free site where you can start your own niche little social network. Over 1 milion networks are already started on Ning. And last but not least, our just mentioned Wordpress.
The americans of foresster, and than mainly their former employee Jeremiah Owyang, have done a few very interesting Social media surveys. Jeremiah indicated that the social web knows 5 eraโs of development. First we have the era ofsocial relationshipsโฆwe passed that already. Think about Myspace and Facebook. The second era is the era of widgets and apps that give extra functionality to our profiles. We also passed this era.
The third era is developing at this moment, as we stand here. We see more and more colonization of sites. Think about Shared ID and that sort of thing. You can now read and react on a weblog through facebook for instance, without ever leaving the fecebook framework. This era will deal with the problem that we have to log in on 399 different places all the time. The fouth era is the so called web3.0, or semantic web. In this era technology will be so smart that it recognizes context in pages, in stead of only ons and zeros. In this era social networks will be able to really understand the context between you and your contacts. In the fifth and last era, the social web will be commercialised..but in a good way. Because technology can add context, spam is no longer necessary. Advertising will always be relevant for you, and will most of the time be initiated by your own friends. Word of mouth and referencemarketing will be glorious in this era.
Butโฆwhy does social media flourishes so enormasly in this last yearsโฆit has to do with a few thing.
The first one is our digital heritage. There are digital natives and digital immigrants. To which of those we all belong do you think?
Well, we are all digital immigrants that lived without internet, and think the internet is quite exiting.
And than we have the digital nativesโฆ.the grew up with internet, donโt know it wasnโt there a few years ago. They look at internet like we are looking at a dishwacher. Itโs usefull, and just has to work. Iโm totally not interested in how it worksโฆ..if it works, its great. The are not interested in the technology behind it, and take the internet for granted.
Jongeren zijn NIET de early adopters, ze vinden internettechnologie niet zo spannend en wachten wel tot dat het voor hen NUTTIG gaat worden. De early adopters zijn de groep 25-45.
What are the possible revenues from social media? The revenues can me categorised under two main functions: - 1: reduce costs for all this points
Or: 2: raise turnover
But, it is not all fun and games, you DO have to make some costs as well. (1) You must be open and vulnerable. When you start with social media you go into direct conversation with your customers. This makes you vulnerable, because the marketing is no longer on its ivory tower looking over the customers. You make your company more open to the public, an thatโs asks for a culturechange within the company.
(2) You have to give away free content. Peoples are no longer willing to pay for online content. This is a big point of discussion. Well knows enfant terrible of web2.0 Andrew Keen is very sceptic about this. In his opinion we are killing our own cultural knowledgebase with this rediculas free content attitude. I partly aree with thisโฆour opinion that eveything is free is not very niceโฆbut it could be turned into revenues for companies, so its not That terrible. What do you guys think?
(3) Yesโฆsocial is investing a lot of time sweat and patience!!! You donโt become social and recognised in one day. Building a community asks for a communitymager that is going to provide the starting community with content and interactivity. Only than, other people wil see the value and go interact as well. Most of the times it takes you a few months before the first reaction on your blogpost is writtenโฆ.So, donโt panic if you donโt get reacties, be patient, the interaction will develop and you ARE noticed. Rule number one is of course that you can in fact offer value.
Let start with blogging. I will try to give you examples of every toolโฆgeneral examples and examples from out of your own league. A blog is actually nothing more than a traditional newspaper onlineโฆ..with one big difference: Interactivity. You canโt react on a newspaperโฆyou can on a blog. This can really encourage good (or bad) discussions, and lets peoples share their thoughts. You can use blogs for different goals: You can for instance use it to inform the public about different things, like for instance medicines. But you can also learn a great deal about your profession for other blogs of course. I read about 50 blogs every couple of daysโฆjust to keep up with my profession. You can share your thoughts on blogs, and get ideas from the reactions people place and the discussions that are going on. And last, but not least, a blog is an excellent way to score attention is for instance Google, and is is also an excellent way of building authority within your field of interest. I use my blogs to become an authority in Social media marketing for instance.
Lets look at the first general example. I took the Google blog to let you see what the impact of a blog can be. The Google blog has over 549000 RSS followersโฆthatโs a lot! Everytime they release new features or programms, google places a message on this blog. If they do, most of the times on 1000 th of blogs all over the world the message is repeated. What objective we mentioned are they focussing on? : Inform public
This is a very interesting oneโฆmicroblogging. Enormously hyped at the moment because of Twitter of course, but never the less very intetesting. Microblogging added a new dimension to the letter WWWโฆ.<verder uitleggen>
One of the companies that uses Twitter to sell products (which is not easy because I said before that social is not a good tool for direct sales) is Dell. The have a Twitter account with over 1 milion followersโฆon which the sell extra cheap products. The fact that this are unique offers makes it valuable to follow. If it were storeprices, no one would follow. In jun 2009 Dell announced they had more than 2 milion revenues from their Twitteractivity. One of the first real successtories.
I donโt know if you guys have seen this one, but it created a big discusson. Look at the next video and focus on the cat and the ford. Ford actually denied that this video was made by them, until someone found out that is dit come from them. This video had an enormous affect, but ford was stupid to not handle it well. What objective is in focus: Viral
Now lets take a look at one of my favourite social media applications/phenomenaโฆ.cummunities. Communities are interactive groups that are connected (online in this case) because of a mutual interest!! That mutual interest is important to remember in relation to social networks, as you will found out soon. For that reason the cartoon left Is actualy quit poreโฆis is about facebook and facebook is not a community, but I just thought it was funnyโฆso, there you go.
Important to know is that you cannot MAKE a community. The community or its ingredients should allready be there, the only thing you do is giving it a platform to community, spread en reinforce itself. Social media gives the members the chance to be a more active part in the community, and to be so whenever and wherever they wantโฆthrough the computer or mobile phone.
<uitleggen>
Ok, so far for communities. Now look at Social networks. The two are often called together of mixed, but they are far from the same. Where the community is centrered around a mutual interest, the social network is a web of friend and peoples you know, not per defenition centrered around mutual interest. I for instance connect with all my friends on a Social network, without them sharing my interest in Social media. My own blog and the sites around it form the community, in which the mutual interest is social media. What you do see a lot is that peoples start to form communities within vast social networks. In facebook for instance, you can start a group around a theme. The Vincent van Gogh group has 215thousend members, all situatied arount the theme van Gogh. This is most certainly a community, but to big to be a niche community however.
Facebook is the best example of a social network that is concurring the world. With over 250 milion members, the marketingpower is unbelievable. Last 9 month, they gathers 100 milion members, of which more than half monthly returns! Facebook recently bought an aggregatorstatrup called friendfeed for 22 milion, and want te become your sort of homepage on the internet, from which you do everything: Connect with friend, messaging, mailing, surfing, buying thing etc etc. But still, they had a loss of 5o milion dollars last year. Some smaller networks whoโve also grown, but less fastโฆ.like Linkedin, or the german Xing did manage to make profits.
Social networks can be very interesting for companies and memberorganisations, because it gives you the opportunity to brand your services, connect with your possible targetgroup and get into a real conversation. Howeverโฆadvertising on a social network in traditional ways is useless. And thatโs quite logical, because when peoples are in a social private setting they donโt want to be bothert with advertising, would you want to. It is no coincidence that the clickthroughratios of banners, that are already very low, are even lower for banners in social networks. So, No banners please!!
Social networks can be very interesting for companies and memberorganisations, because it gives you the opportunity to brand your services, connect with your possible targetgroup and get into a real conversation. Howeverโฆadvertising on a social network in traditional ways is useless. And thatโs quite logical, because when peoples are in a social private setting they donโt want to be bothert with advertising, would you want to. It is no coincidence that the clickthroughratios of banners, that are already very low, are even lower for banners in social networks. So, No banners please!!
Lets get to RSS nowโฆ.an undersetimated technology if you ask me! RSS is often talkes about af already over its topโฆbut I donโt agree. Most peoples use RSS without knowing it..because it is integrated with so much other technologies nowedays, you cant image. So, RSS is far from dead, it just matured. RSS stands for a couple of wordcombinations, from which the following is one: Really Simple Syndicationโฆ.in other word, a simple way of syndicating a lot of info into a more structured and filtered group.
An example of good use with RSS is ChrisBrogan, a well knows Social media expert. Look at the arrows, than you see that he has over 29000 RSS readers, a lot! His RSS buttonsโฆ.per newsletter as I just explained to you, and per RSS feed have a very dominant place on his site.
Lets get to RSS nowโฆ.an undersetimated technology if you ask me! RSS is often talkes about af already over its topโฆbut I donโt agree. Most peoples use RSS without knowing it..because it is integrated with so much other technologies nowedays, you cant image. So, RSS is far from dead, it just matured. RSS stands for a couple of wordcombinations, from which the following is one: Really Simple Syndicationโฆ.in other word, a simple way of syndicating a lot of info into a more structured and filtered group.
Lets get to RSS nowโฆ.an undersetimated technology if you ask me! RSS is often talkes about af already over its topโฆbut I donโt agree. Most peoples use RSS without knowing it..because it is integrated with so much other technologies nowedays, you cant image. So, RSS is far from dead, it just matured. RSS stands for a couple of wordcombinations, from which the following is one: Really Simple Syndicationโฆ.in other word, a simple way of syndicating a lot of info into a more structured and filtered group.
Lets get to RSS nowโฆ.an undersetimated technology if you ask me! RSS is often talkes about af already over its topโฆbut I donโt agree. Most peoples use RSS without knowing it..because it is integrated with so much other technologies nowedays, you cant image. So, RSS is far from dead, it just matured. RSS stands for a couple of wordcombinations, from which the following is one: Really Simple Syndicationโฆ.in other word, a simple way of syndicating a lot of info into a more structured and filtered group.
Lets get to RSS nowโฆ.an undersetimated technology if you ask me! RSS is often talkes about af already over its topโฆbut I donโt agree. Most peoples use RSS without knowing it..because it is integrated with so much other technologies nowedays, you cant image. So, RSS is far from dead, it just matured. RSS stands for a couple of wordcombinations, from which the following is one: Really Simple Syndicationโฆ.in other word, a simple way of syndicating a lot of info into a more structured and filtered group.
Lets get to RSS nowโฆ.an undersetimated technology if you ask me! RSS is often talkes about af already over its topโฆbut I donโt agree. Most peoples use RSS without knowing it..because it is integrated with so much other technologies nowedays, you cant image. So, RSS is far from dead, it just matured. RSS stands for a couple of wordcombinations, from which the following is one: Really Simple Syndicationโฆ.in other word, a simple way of syndicating a lot of info into a more structured and filtered group.
Lets get to RSS nowโฆ.an undersetimated technology if you ask me! RSS is often talkes about af already over its topโฆbut I donโt agree. Most peoples use RSS without knowing it..because it is integrated with so much other technologies nowedays, you cant image. So, RSS is far from dead, it just matured. RSS stands for a couple of wordcombinations, from which the following is one: Really Simple Syndicationโฆ.in other word, a simple way of syndicating a lot of info into a more structured and filtered group.
Lets get to RSS nowโฆ.an undersetimated technology if you ask me! RSS is often talkes about af already over its topโฆbut I donโt agree. Most peoples use RSS without knowing it..because it is integrated with so much other technologies nowedays, you cant image. So, RSS is far from dead, it just matured. RSS stands for a couple of wordcombinations, from which the following is one: Really Simple Syndicationโฆ.in other word, a simple way of syndicating a lot of info into a more structured and filtered group.
Lets get to RSS nowโฆ.an undersetimated technology if you ask me! RSS is often talkes about af already over its topโฆbut I donโt agree. Most peoples use RSS without knowing it..because it is integrated with so much other technologies nowedays, you cant image. So, RSS is far from dead, it just matured. RSS stands for a couple of wordcombinations, from which the following is one: Really Simple Syndicationโฆ.in other word, a simple way of syndicating a lot of info into a more structured and filtered group.