Shalena D.I.V.A. is an author, speaker, blogger, and life coach who helps women develop their personal brands on social media. Her presentation discusses how to brand yourself on social media, build your business using social media while waiting, and be proactive with your career. She provides tips on using Facebook, LinkedIn, and live networking to market like a rock star and engage customers.

1. Market like a ROCK STAR on
Social Media
Presented by
www.shalenadiva.com
August 28, 2012

2. Who is Shalena D.I.V.A?
Author, Speaker, Blogger
Life and Small Business Coach for Entrepreneurs
CEO of the Shalena D.I.V.A. Corporation
Creator of www.shalenadiva.com
Helps women to unleash their inner D.I.V.A.
Shows them how to Discover, Invest, Value and
Appreciate their natural gifts

3. Interesting facts about
Shalena D.I.V.A.
 Native of Philadelphia
 Wrote a play “Journey of I-Lov” in 3 weeks
 Converted an e-Book into a paperback book in 3 weeks
 Encourages everyone to fire their friends if . . .

4. FIRE Your Friends!
Available for purchase at www.shalenadiva.com/buythebook

5. How to Market like a Rock Star on
Social Media
AGENDA
BRAND YOURSELF
BUILD YOUR BUSINESS WHILE YOU WAIT
BE PROACTIVE WITH YOUR CAREER

6. BRAND YOURSELF
QUESTION OF THE DAY:
What are YOU selling and
marketing 24 hours and 7 days a
week in a world driven by SOCIAL
MEDIA???

7. BRAND YOURSELF
“Personal branding, by definition, is the
process by which we market ourselves to
others.” Dan Schawbel

8. BRAND YOURSELF
Three Branding Tips to Remember:
Your self-impression = How people perceive you
Ultimately YOU are responsible for your Brand
NEVER allow anyone else to control your Brand

9. BRAND YOURSELF
Your Personal Brand is comprised of:
Your Core Values- what YOU stand for
Your CLEAR message to your audience, the people whom you
are meant to serve
Your products and services which should reflect all of the above
BOTTOMLINE . . . Your brand should be CLEAR AND CONSISTENT

10. BRAND YOURSELF
Social Media can break your Personal Branding if
you don’t follow these rules:
Do NOT post compromising pictures of yourself if
it’s not consistent with your brand
Do NOT post stats or comments that can
compromise your brand
Do NOT ignore your privacy settings on social
platforms. Set them and be strategic about it.

11. BUILD YOUR
BUSINESS

12. BUILD YOUR BUSINESS
“It’s not a matter of IF you can dream,
but rather HOW BIG can you dream.”
Shalena D.I.V.A.
Fact: Social media has LEVELED the playing field making it
possible for ANYONE to start a business with little
resources.

13. BUILD YOUR BUSINESS
Facebook is the BEST social networking
site to LAUNCH YOUR BUSINESS
IDEAS AND CAUSES when you
DON’T have an established website for
your product or service.

14. BUILD YOUR BUSINESS


15. BUILD YOUR BUSINESS
How to Build a Fan/ Customer Base
Invite friends to like your page and invite their friends to do
the same
OPERATING AS YOUR PAGE interact with other similar
pages
Host a contest or give away of your product/service to fans
Advertise with Facebook-
www.facebook.com/ads/manage/adscreator/
 Strongly consider promoting STORIES from your page
Promote and advertise on other Facebook pages such as:
 www.facebook.com/fanpagepromote (free and paid
services)
 www.facebook.com/lovebeingblack (paid service)

16. BUILDING YOUR BUSINESS
ENGAGE YOUR FANS/ CUSTOMERS
NEVER forget the 80/20 Rule = Only 20% Business talk on page!!!
Create engaging content to:
 Keep fans interested
 Reinforce your brand and voice
 Establish you as a trusted authority
 Increase your “Know, like, Trust Factor”
Tell Your Stories through pictures
Drive traffic back to place where they can purchase products

17. BE PROACTIVE WITH YOUR CAREER
“The future belongs to those who
prepare for it today!”- Malcolm X
Interesting Fact: 60% OF COMPANIES HAVE HIRED PEOPLE
FROM SOCIALMEDIA

18. BE PROACTIVE WITH YOUR CAREER
MUST HAVE A LINKEDIN PROFILE TO BE TAKEN
SERIOUSLY
Create a Linkedin Profile and Include:
 GREAT PROFILE PICTURE
 JOB EXPERIENCE
 INTERESTS
 INTRODUCTION VIDEO
 LINK TO OTHER SOCIAL MEDIA SITES
STAY IN RESUME BUILDING MODE!

19. LinkedIn Tips
Summary Section Tips:
 Include a clear call to action in your summary. What do you
want them to do next? Visit your website? Subscribe to your
blog’s RSS feed? Invite them to do this thing.
 Don’t be afraid to show more of your personality too in the
summary.
 Give an example of your accomplishments in your summary
and possibly add a client list.

20. LinkedIn Tips
Specialties Section Tips:
 Use keywords not sentences in your specialties section.
Use words like Social Media Consulting, Social Media
Consultant, Social Media Expert, Social Media Coach, Social
Media Management..etc
**This is one of the way people will find you through search by using
keywords.

21. LinkedIn Tips
Experience Section Tips:
Use bullet points for your job descriptions and try to list about 3
bullets each. It’s considered the resume portion of your profile.
Make sure they are concise, short, clear, and provide quantifying
data (i.e. budget, time spent, costs cut, etc.)
 Use action verbs such in your experience section as "led,"
"managed," and "delivered" to indicate how you accomplished for
the beginning of the sentence.
 Each bullet point should be a complete sentence and end with a
period.

22. LinkedIn Tips
Feedback Section Tips:
 Try to get at least 5 recommendations and at least one from each
position held. This will help you add more value, more influence
and credibility.
 A great way to get recommendations is to leave unsolicited
recommendations because often times they will return the favor.

23. BE PROACTIVE WITH YOUR CAREER
BEYOND LINKEDIN: LIVE NETWORKING
www.eventbrite.com - Use this site to find live networking events
 http://www.sba.gov/ -Attend Local Small Business Associations
Workshops
www.vistaprint.com – Create business cards to exchange at live events
(put your picture on your card)

24. BE PROACTIVE WITH YOUR CAREER
IMPECCABLE FOLLOW UP
You’ve made these contacts… NOW WHAT?
Follow up with an email
Then follow AND interact with them on Social Media
 USE RAPPORATIVE: www.rapporative.com***
*** Currently works with Gmail

25. Rapportive

26. Valuable Resources
 www.fiverr.com - Get things like graphics done for $5
 www.odesk.com – Outsource work at affordable rates
 www.haro.com - Get media coverage for you or your business
 www.freeconferencing.com- Conduct free conference calls
 www.surveymonkey.com- Conduct free surveys
 www.paypal.com – Set up a free merchant account to receive
payments
 Video Conferencing/ Training:
 www.skype.com
 www.bigmarker.com
 www.oovoo.com