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Personal Branding: Why I’m Embracing a New Direction
The document explores the author's shift towards personal branding, emphasizing the importance of creating authentic connections with an audience rather than focusing solely on business. It discusses the pros and cons of personal branding, including potential limitations when selling the brand, but ultimately concludes that personal branding fosters meaningful relationships and growth opportunities. The author outlines their future plans, including podcasting and coaching, which aim to empower creators and help them succeed in their businesses.
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Personal Branding: Why I’m Embracing a New Direction
- 1. PERSONAL BRANDING: Why I’m Embracing a NewDirection www.iamlesliesamuel.com
- 2.
- 3. Personal brand VS Brand name The pros andcons I WILL SHARE: www.iamlesliesamuel.com
- 4. Personal brand VS Brand name The pros andcons I WILL SHARE: An insight on what you should choose. www.iamlesliesamuel.com
- 5. Personal brand VS Brand name The pros andcons I WILL SHARE: An insight on what you should choose. Why I've decided to switch to a personal brand. www.iamlesliesamuel.com
- 6. Why You Should Builda Brand iamlesliesamuel.comiamlesliesamuel.com
- 7. "A brand isa name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers.” iamlesliesamuel.comiamlesliesamuel.com
- 8.
- 9. Successful companies were intentionalabout building their brand in a way that’s memorable - one that brings loyalty for better or worse. iamlesliesamuel.com
- 10. This is whatyou exactly want for your business. iamlesliesamuel.com
- 11. This is whatyou exactly want for your business. You want people to remember you, and even more - to seek you out.iamlesliesamuel.com
- 12. What is aPersonal Brand? www.iamlesliesamuel.com
- 13. I USED TOTHINK BUILDING A PERSONAL BRAND WAS A BIT SELF-CENTERED. The Concept *Personal Branding
- 14. I always said: Idon’t want to be famous. My business isn’t about me. It’s about the people I’m trying to serve. I don’t want to seem self- centered. iamlesliesamuel.com
- 15. I didn't wantto build a personal brand. iamlesliesamuel.com
- 16. But then, Irealized a few things... iamlesliesamuel.com
- 17. As I builtmy business, people started following me because they were getting to know, like, and trust me.
- 18. As I builtmy business, people started following me because they were getting to know, like, and trust me. At events, people would come up to talk to me not because I was the “blogging expert”.
- 19. They felt connectedwith me. iamlesliesamuel.com
- 20. And the moreI shared what I was doing, including the things I struggled with, the stronger that connection grew. iamlesliesamuel.com
- 21. And the moreI shared what I was doing, including the things I struggled with, the stronger that connection grew. iamlesliesamuel.com
- 22. AS MY BUSINESSGREW, iamlesliesamuel.com
- 23. I started realizingthat it was growing because of the connections I was establishing. AS MY BUSINESS GREW, iamlesliesamuel.com
- 24. I started realizingthat it was growing because of the connections I was establishing. AS MY BUSINESS GREW, WITH CONNECTION COMES OPPORTUNITY. iamlesliesamuel.com
- 25. I started realizingthat it was growing because of the connections I was establishing. AS MY BUSINESS GREW, Those opportunities unfolded as a result of those relationships. WITH CONNECTION COMES OPPORTUNITY. iamlesliesamuel.com
- 26.
- 27. iamlesliesamuel.com You are creatinga brand that you aren’t able to sell, or that is much harder to sell. If your goal is to have an exit strategy, this may not be the best route for you. The Downsides *Personal Branding
- 28. iamlesliesamuel.com You are creatinga brand that you aren’t able to sell, or that is much harder to sell. If your goal is to have an exit strategy, this may not be the best route for you. It makes it harder to include others in your content if your name is in it. If you’re planning on having a multi-author blog (for example), you might want to consider something else. The Downsides *Personal Branding
- 29. iamlesliesamuel.com You are creatinga brand that you aren’t able to sell, or that is much harder to sell. If your goal is to have an exit strategy, this may not be the best route for you. It makes it harder to include others in your content if your name is in it. If you’re planning on having a multi-author blog (for example), you might want to consider something else. It takes the focus off the audience and places it on you. The Downsides *Personal Branding
- 30. But over time,I’ve come to see that these are all limiting beliefs. iamlesliesamuel.com
- 31. iamlesliesamuel.com I NO LONGERUSE THEM AS EXCUSES.
- 32. iamlesliesamuel.com You are creatinga brand that you aren’t able to sell, or that is much harder to sell. If your goal is to have an exit strategy, this may not be the best route for you. It makes it harder to include others in your content if your name is in it. If you’re planning on having a multi-author blog (for example), you might want to consider something else. It takes the focus off the audience and places it on you. The Downsides *Personal Branding
- 33. iamlesliesamuel.com You are creatinga brand that you aren’t able to sell, or that is much harder to sell. If your goal is to have an exit strategy, this may not be the best route for you. It makes it harder to include others in your content if your name is in it. If you’re planning on having a multi-author blog (for example), you might want to consider something else. It takes the focus off the audience and places it on you. I can build parts of my business under the iamlesliesamuel.com brand, and those individual parts can be sellable. EXCUSE
- 34. iamlesliesamuel.com You are creatinga brand that you aren’t able to sell, or that is much harder to sell. If your goal is to have an exit strategy, this may not be the best route for you. It makes it harder to include others in your content if your name is in it. If you’re planning on having a multi-author blog (for example), you might want to consider something else. It takes the focus off the audience and places it on you. I can build parts of my business under the iamlesliesamuel.com brand, and those individual parts can be sellable. There are many examples of people who have done that successfully under a personal brand - i.e. Dave Ramsey, Tony Robbins, and Leslie Samuel (projecting into the future 😉 ) EXCUSE EXCUSE
- 35. iamlesliesamuel.com You are creatinga brand that you aren’t able to sell, or that is much harder to sell. If your goal is to have an exit strategy, this may not be the best route for you. It makes it harder to include others in your content if your name is in it. If you’re planning on having a multi-author blog (for example), you might want to consider something else. It takes the focus off the audience and places it on you. I can build parts of my business under the iamlesliesamuel.com brand, and those individual parts can be sellable. There are many examples of people who have done that successfully under a personal brand - i.e. Dave Ramsey, Tony Robbins, and Leslie Samuel (projecting into the future 😉 ) I don’t have any plans on no longer being an entrepreneur that shows up in service to others. That will remain a permanent fixture, so I will need a permanent overarching brand. EXCUSE EXCUSE EXCUSE
- 36.
- 37. There was somethingin me that felt like if I show what I’m capable of, someone else will feel “less than”. iamlesliesamuel.com
- 38. Until I hada paradigm shift... iamlesliesamuel.com
- 39. NOW, I LOVETHE CONCEPT OF A PERSONAL BRAND.
- 40. NOW, I LOVETHE CONCEPT OF A PERSONAL BRAND. Why?
- 41. NOW, I LOVETHE CONCEPT OF A PERSONAL BRAND. People connect with people - not businesses. Why?
- 42. The more I... connectwith YOU, and other people like you.. show who I really am and resonate with like- minded people... iamlesliesamuel.com
- 43. The more I... connectwith YOU, and other people like you.. show who I really am and resonate with like- minded people... the more I'm able to grow... iamlesliesamuel.com
- 44. The more I... connectwith YOU, and other people like you.. show who I really am and resonate with like- minded people... the more I'm able to grow... the more the business grows. iamlesliesamuel.com
- 45. In essence, my personalbrand really isn’t about me. iamlesliesamuel.com
- 46. In essence, my personalbrand really isn’t about me. iamlesliesamuel.com It’s about me connecting with YOU.
- 47. In essence, my personalbrand really isn’t about me. iamlesliesamuel.com It’s about me connecting with YOU. It’s a constant reminder to share myself in an authentic way, so that I can attract the right people.
- 48. This is whyI'm shifting my blog from this... iamlesliesamuel.com
- 49.
- 50. iamlesliesamuel.com and my podcastwill be called...
- 51.
- 52.
- 53. From becomeablogger.com iamlesliesamuel.com I created myown podcast and YouTube channel
- 54. From becomeablogger.com iamlesliesamuel.com I’ve worked withbloggers, podcasters, YouTubers, and digital marketers to them grow their businesses. I created my own podcast and YouTube channel
- 55. From becomeablogger.com iamlesliesamuel.com I’ve worked withbloggers, podcasters, YouTubers, and digital marketers to them grow their businesses. I’ve started speaking a lot more allowing me to highlight what I’m learning about becoming a better public speaker. I created my own podcast and YouTube channel
- 56. I’ve shifted myentire business model to focus on Coaching - one-on-one coaching as well as group coaching. This shift frees my mind to be able to share all of the above with you. From becomeablogger.com iamlesliesamuel.com I’ve worked with bloggers, podcasters, YouTubers, and digital marketers to them grow their businesses. I’ve started speaking a lot more allowing me to highlight what I’m learning about becoming a better public speaker. I created my own podcast and YouTube channel
- 57. Through everything I’vedone, I’ve come to realize that there’s one common thing people I work with all share. iamlesliesamuel.com
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- 59. They are all iamlesliesamuel.com CREATORS Wetake ideas and turn them into things that can
- 60. They are all iamlesliesamuel.com CREATORS Wetake ideas and turn them into things that can Impact the world positively help us build successful businesses. free us up to spend more time with our families, while still being successful.
- 61. iamlesliesamuel.com My Survey Results Yes, Ilisten to my audience.
- 62. Decision: I willkeep my podcast episodes to 30 minutes (with rare exceptions). iamlesliesamuel.com
- 63. iamlesliesamuel.com Decision: I willstart creating more of video tutorials, PDF guides, and Podcast episodes. I will post new videos every Monday. My podcast is back on schedule. A new episode will go live every Wednesday at 6 am EST.
- 64. iamlesliesamuel.com Decision: I createdan editorial calendar that emphasizes those three topics.
- 65. iamlesliesamuel.com Decision: I’m goingto be bringing in some Instagram experts to cover that topic in depth. Since I’m already focused on growing my YouTube channel, it will be easy for me to share what I’m learning. And Facebook is the platform that I use most. So I will definitely be sharing more about it.
- 66.
- 67. iamlesliesamuel.com Decision: I reallyneed to focus on giving concrete steps for growing your income. I will be emphasizing that more in my content.
- 68.
- 69. My Coaching Are youa creator? Is your business a success? Do you want to step it up a notch? Let's have a conversation.
- 70. My Coaching Are youa creator? Is your business a success? Do you want to step it up a notch? Let's have a conversation. My GOAL: Challenge you and push you to step outside your comfort zone to create the future you want to see.
- 71.